Analysing Football Games
Abhay Kartha
Marketing
Vienna,Vienna
Summary
Dynamic Digital Marketing Associate with a proven track record, enhancing app retention and significantly boosting user engagement. Expert in Content Creation, CRM Management and ASO, with a flair for crafting compelling marketing materials. Demonstrates exceptional teamwork and digital marketing skills, driving over 1 million app installs.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Associate
Genius Teacher
Bangalore , Karnataka
05.2021 - 07.2024
- Responsible for creating all Marketing Content including Promotion Videos, Product Demos, Brochures and Sales Presentations which is distributed among partners, potential and current customers.
- Oversaw creation of User Journeys on CRM, including setting event triggers for Notifications and In-App Messages, thus increasing App Retention by 30% and Daily App Usage by 47 minutes.
- Managed App-Store Optimization (ASO) efforts that led to App Installs touching more than 1 Million, including Keyword Research, A/B Testing and Monitoring the Performance of Assets.
- Optimized Google Ads Campaigns , bringing down the Cost-per-Click to Rs. 0.5 from Rs. 10.
Digital Marketing Intern
Genius Teacher
12.2020 - 04.2021
- Created content on Instagram to increase brand awareness which generated 100,000+ impressions and increased the number of followers by 200% .
- Assisted with App Store Optimization (ASO) & Marketing Communication efforts.
Social Media Marketing Intern
Unschool
08.2020 - 09.2020
- Recruited a team of interns as part of the internship.
- Designed and presented social media campaign ideas to increase Brand Awareness about Unschool and its services.
Content Writing Intern
ThickAccent
03.2020 - 05.2020
- Written over 50 Articles . which were Search Engine Optimization (SEO) friendly, about various events in the world of football, and brought in over 20,000 hits cumulatively.
Education
Master of Science - Marketing
Vienna University of Economics And Business
Vienna, Austria 09.2024 - Current
BBA - Marketing
Sri Sri University
India 07.2018 - 07.2021
High School Diploma -
St. Joseph's Pre-University College
India 06.2016 - 05.2018
Skills
Keyword Research
CRM Management
Landing Page Design
Digital Marketing
Content Writing
Social Media Marketing
App Store Optimization (ASO)
Google Ads
Data-based Story Telling
Extracurricular Activities
Orion Football Tournament, Sri Sri University (2018-2020)
Organizer and PoC
- Led a team of volunteers to successfully organize a 32 Team Football Tournament at the 2019 as well as the 2020 Orion Fest.
- Responsibilities included Setting a Budget , Bringing in Teams , Looking for Sponsorships and Supervising the Volunteers to ensure a smooth running of the Tournament.
Sports Club, Sri Sri University (2018-2021)
Content Writer
- Responsible for all the content generation activities for the Sports Club including Emails, Newsletters, Magazines and Reports.
Orion Fest @ Sri Sri University (2019-2020)
Organizing Team
- Was part of the team that organized the inter-university fest Orion .
- Was also involved in brokering an MoU between Sri Sri University and Odisha FC , an Indian Super League club.
Interests
Brand Strategy
Hiking
Market Research
Meditation
Timeline
Master of Science - Marketing
Vienna University of Economics And Business
09.2024 - Current
Digital Marketing Associate
Genius Teacher
05.2021 - 07.2024
Digital Marketing Intern
Genius Teacher
12.2020 - 04.2021
Social Media Marketing Intern
Unschool
08.2020 - 09.2020
Content Writing Intern
ThickAccent
03.2020 - 05.2020
BBA - Marketing
Sri Sri University
07.2018 - 07.2021
High School Diploma -
St. Joseph's Pre-University College
06.2016 - 05.2018
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