Adela Gaćina
Omnichannel Specialist
Zagreb
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Omnichannel Specialist
Novartis d.o.o.
Zagreb
2021.12 - Current
- Implementation digital customer engagement tactics as per brand tactical plan
- Creation customer experience design across channels and partners with Brand Teams to translate brand imperatives into customer engagements
- Creation content for commercial, medical and market access teams and leverage available information to ensure bringing value added omnichannel tools to our customers
- Responsible for oversight and governance of digital assets, process and system support and training in the local organization
- Executing the fundamentals ot Digital marketing (Content management, Email marketing, Social media, Advertising)
- Analyzing the performance and presenting key insight
- Creating daily/weekly/monthly reports containing a robust description of activities, suitable advice, actionable recommendations and a clear summary of performance against KPIs and metrics
- Assisting in production of tactical plan
Marketing Associate
Novartis d.o.o.
Zagreb
2020.03 - 2022.12
- Support the overall work of the Marketing function
- Elaborate local digital strategy and plans for the brands and ensure their implementation; this includes developing close relationships on targeted customers as well as executing digital field activities
- Filter a wide array of possible solutions into a concise digital marketing plan with Disease Area Managers and within budget
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends
Administrative Assistant
Novartis d.o.o.
Zagreb
2018.03 - 2020.03
- Support the overall work of the department
- Support in the organization of local and international events, communication with event organizers/venue holders - prices conditions, timelines
- Support in the preparation of Promotional Materials, communication with advertising/printing agencies for item selection and price negotiation
Education
Bachelor of Economics -
Faculty of Economics And Business
Zagreb, Croatia 2001.04 -
Master of Economics -
Faculty of Economics And Business
Zagreb, Croatia 2018.09 - Current
Skills
Good analytical skills and digital fluency
Timeline
Omnichannel Specialist
Novartis d.o.o.
2021.12 - Current
Marketing Associate
Novartis d.o.o.
2020.03 - 2022.12
Master of Economics -
Faculty of Economics And Business
2018.09 - Current
Administrative Assistant
Novartis d.o.o.
2018.03 - 2020.03
Bachelor of Economics -
Faculty of Economics And Business
2001.04 -
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