Adela Gaćina
Omnichannel Specialist
Zagreb
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Omnichannel Specialist
Novartis d.o.o.
Zagreb
12.2021 - Current
- Implementation digital customer engagement tactics as per brand tactical plan
- Creation customer experience design across channels and partners with Brand Teams to translate brand imperatives into customer engagements
- Creation content for commercial, medical and market access teams and leverage available information to ensure bringing value added omnichannel tools to our customers
- Responsible for oversight and governance of digital assets, process and system support and training in the local organization
- Executing the fundamentals ot Digital marketing (Content management, Email marketing, Social media, Advertising)
- Analyzing the performance and presenting key insight
- Creating daily/weekly/monthly reports containing a robust description of activities, suitable advice, actionable recommendations and a clear summary of performance against KPIs and metrics
- Assisting in production of tactical plan
Marketing Associate
Novartis d.o.o.
Zagreb
03.2020 - 12.2022
- Support the overall work of the Marketing function
- Elaborate local digital strategy and plans for the brands and ensure their implementation; this includes developing close relationships on targeted customers as well as executing digital field activities
- Filter a wide array of possible solutions into a concise digital marketing plan with Disease Area Managers and within budget
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends
Administrative Assistant
Novartis d.o.o.
Zagreb
03.2018 - 03.2020
- Support the overall work of the department
- Support in the organization of local and international events, communication with event organizers/venue holders - prices conditions, timelines
- Support in the preparation of Promotional Materials, communication with advertising/printing agencies for item selection and price negotiation
Education
Bachelor of Economics -
Faculty of Economics And Business
Zagreb, Croatia 04.2001 -
Master of Economics -
Faculty of Economics And Business
Zagreb, Croatia 09.2018 - Current
Skills
Good analytical skills and digital fluency
Strong project management skills
Good understanding of CRM interfaces and customer segmentation
Strong communication and presentation skills, willingness to teach others
High drive for superior results and process improvement
Timeline
Omnichannel Specialist
Novartis d.o.o.
12.2021 - Current
Marketing Associate
Novartis d.o.o.
03.2020 - 12.2022
Master of Economics -
Faculty of Economics And Business
09.2018 - Current
Administrative Assistant
Novartis d.o.o.
03.2018 - 03.2020
Bachelor of Economics -
Faculty of Economics And Business
04.2001 -