Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
Adrienne Greenwood

Adrienne Greenwood

Innsbruck

Summary

Motivated and detail-oriented high-level sales, sales training, sales management and marketing professional with flexible and versatile nature and diverse background. Proficient at maintaining a sense of humour under pressure. Branding and social media expert. Knowledgeable marketing professional with 15 years in developing, implementing and managing sales marketing, training, communications, procurement and client negotiations, and public relations strategies and activities. Superb communication skills with talent in developing innovative public relations and sales and marketing strategies.

Overview

21
21
years of professional experience

Work History

Public Relations Specialist

Self-Employed
innsbruck
2022.04 - Current
  • Worked with my clients (Founders, and CEO's) on developing branding strategies, and crafting their brand stories.
  • Communicated with media journalists and editors to place and optimize press coverage, and media placements in the digital press and on podcast tours.
  • Monitored article content for quality, accuracy and impact.
  • Wrote, edited and placed backlink-optimized editorial and blog style. content on behalf of clients and myself
  • Developed campaigns to increase public awareness of the company and engage customers.
  • Wrote and distributed press releases for routine business news distributions, product launches and brand awareness on over 1400+ global syndications.

Director of Business Development

Victorious PR
Las Vegas
2021.05 - 2022.05
  • Achieved dramatic sales increase by skillfully developing one-call-close and sales approaches.
  • Developed sales processes to increase closing percentages and cycles.
  • Hired, managed and motivated a sales team 3 (including myself) to increase revenue by more than 300% in 6months. From $80K average to over $300K in monthly revenue in 6 months.
  • Exceeded sales quotas and increased profitability through effective sales strategy and developing new product offers and add-ons that increased longevity and profitability.
  • Monitored sales team performance, analyzed sales data and reported information to the VP of sales for adjustments in digital ads spend.
  • Hired, supervised and coached 2 employees on sales strategies to optimize performance.

Senior Membership Sales Representative

Solmar Resorts @ Rancho San Lucas
Los Cabos
2017.10 - 2021.04

High Ticket Sales Closer / Team Leader

  • Maximized sales through effective communication and negotiation, resulting in consistent ranking in the top 1% of team, for 4 years.
  • Personally wrote 1.5 million in business annually for my company.
  • Successfully and consistently hit sales targets by being coachable and deploying the sales processes and strategies and coaching offered by my company.
  • Coached team members and closed sales (back-end negotiator) on behalf of junior team members.
  • Development master level sales negotiating skills
  • Maintained current knowledge of evolving changes in Resort Sales, Fractional Vacation Real Estate and Time Share marketplace.
  • Contributed to company revenue by securing $1.5-2 million in annual product sales.

Member Sales Representative

Diamond Resorts
Whistler Ski Resort, BC
2014.03 - 2017.08
  • High-Ticket one-call close enrollment sales specialist, in a luxury ski resort.
  • Was coachable, trainable and followed companies' sales practices as a junior sales rep.
  • Conducted 3 face-to-face presentations per day that resulted in a 30% closing ratio in a one-call close environment with an average sale price of $52,000
  • Consistently hit and surpassed all sales targets generating up to $300K in sales per month for the company.
  • Assisted and conducted sales training for junior reps.

Owner/Operator, Get Nailed Nail Bar

Self-Employed
Whistler / Vancouver
2008.04 - 2011.04
  • Oversaw end-to-end business processes to maintain proficiency and profitability.
  • Monitored staff performance, providing direct training and feedback to ensure the best customer experience.
  • Trained and motivated employees to perform daily business functions.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
  • Capitalized on social media platforms to increase market awareness.
  • Optimized team hiring, training and performance.
  • Reconciled daily sales, returns and financial reports in QuickBooks.
  • Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.
  • Negotiated a profitable sale of the business in 2011 despite turbulent economic times.

Timeshare Membership Sales Representative

Shell Vacation Club
Whistler BC
2003.10 - 2007.10
  • Maintained energy and enthusiasm in fast-paced results driven one-call-close sales environment.
  • Conducted one-one high-ticket B2C sales presentations for vacation resort ownership
  • Followed company sales processes and protocols. Was coachable and trainable.
  • Successfully hit all sales targets and became a top 1% closer in my company, writing between $100K - $300 per month.
  • Average closing percentage of 25% exceeding monthly quotas and targets established by corporate.


Regional Sales Account Executive

ExtremeCCTV Engineering
Burnaby BC
2001.09 - 2004.11
  • Conducted 80 plus outbound sale calls per day, following up on leads acquired from trade shows.
  • Communicated by phone, email and travelled for face-to-face contact for 100's accounts in 17 US states.
  • Negotiated product procurement contracts with National Accounts accounts with and travelled to conduct product training for their regional offices and systems integrators.
  • Attended regular trade shows, set up training events, and conducted product training events.
  • Increased sales revenue in my territories by 40% over 3 years.
  • Was one of the only women in my industry and one of the youngest manufacturing representatives in my industry, representing my company in front of thousands of electrical engineers, transportation, military specifiers and product procurement specialist in fortune 500 companies the likes of ADT Security, Greater Atlanta Transportation, Federal Bureau of Prisons and Army Core Of Engineers.

Cosmetic Counter Manager

Estee Lauder Corporation, Holt Renfrew
Vancouver
1999.12 - 2002.09
  • Recruited, trained and supported cosmetic counter team members, emphasizing company policies, product knowledge and departmental goals across staff.
  • Increased counter sales from less than $25,000 per month exceeding $60,000 in direct-to-consumer sales by training, motivating and event co-ordination and execution.
  • Managed difficult or delicate customer interactions with politeness and professionalism, reaching resolutions promptly and according to store policies.
  • Supervised a team of 6 Sales Associates serving approximately dozens of customers per day.
  • Collaborated with department heads to plan and prepare for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.

Education

Business Communications

BCIT
Vancouver
09.2002

Associate of Applied Arts - Film Studies

Blanche McDonald School of Applied Design
Vancouver
12.1999

Skills

  • Advertising Agency Collaboration
  • Territory Management
  • Account Acquisition
  • Sales Targeting
  • Lead Identification and Generation
  • Critical Thinking
  • Public and Media Relations
  • Media Communications
  • Promotional Campaigns
  • Administering Social Media Accounts
  • Promotion and Advertising
  • Social Media Platforms
  • Public Relations Strategy
  • Online Content Development
  • News Releases
  • Press Kits
  • Pitching Media
  • Email Blasts
  • Website Copy
  • Media Lists
  • Link Building
  • Social Media Engagement
  • Blog Posts
  • Team Recruiting and Onboarding
  • Sales Quota Management
  • Sales Records Management
  • Networking Events
  • Salesforce Software
  • Regional Sales and Support
  • Constructive Feedback
  • Digital Sales
  • Revenue Stream Management
  • Brand Marketing
  • Strategic Selling
  • Contact Management Systems

Timeline

Public Relations Specialist

Self-Employed
2022.04 - Current

Director of Business Development

Victorious PR
2021.05 - 2022.05

Senior Membership Sales Representative

Solmar Resorts @ Rancho San Lucas
2017.10 - 2021.04

Member Sales Representative

Diamond Resorts
2014.03 - 2017.08

Owner/Operator, Get Nailed Nail Bar

Self-Employed
2008.04 - 2011.04

Timeshare Membership Sales Representative

Shell Vacation Club
2003.10 - 2007.10

Regional Sales Account Executive

ExtremeCCTV Engineering
2001.09 - 2004.11

Cosmetic Counter Manager

Estee Lauder Corporation, Holt Renfrew
1999.12 - 2002.09

Business Communications

BCIT

Associate of Applied Arts - Film Studies

Blanche McDonald School of Applied Design
Adrienne Greenwood