Ahmet Demir

Sales Technology department is responsible for the design and development of all sales information flow processes, systems and infrastructure. Continuous research and experiment are solid parts of mindset. Primary mission is to develop solutions for boosting the productivity of Sales Teams by providing a simpler, efficient and analytical environment. Leads a team of 6 business analysts / project managers. Owns all information systems in sales function. Works with IT, marketing, finance and supply chain teams other than sales. Partners with several third party hardware suppliers and development companies as necessary. Ice cream cabinet operations team, responsible for all cabinets in Turkish operation from procurement to scrapping also reports to Technology Manager. Responsible for asset management of ~285k cabinets, 150 mEUR value.

Led team of 4 for overall B2C strategy and P&L management including pureplayer and omnichannel retailers.
- Created strategic development and yearly sales plan for top retailers in B2C business
- Analyzed consumer insights and market opportunities and developed 3 years of channel fit innovation plan with current trends. Launched first channel specific innovation.
- Reached x2 times higher growth at quick commerce by re-designing assortment and promotion strategy.
- Led in-house last mile delivery operations, increased profitability within a very short period of time by increasing operational efficiency.
- Developed on-site product contents for the best consumer experience reaching highest ever content scores
- Created end to end consumer journey with performance marketing, out platform to in platform investments, influencer marketing and search optimisation with media first partnerships.

Built omnichannel commerce ecosystem in white spaces.
Set up right digital capabilities, co-manage digital experience.
Worked in agile (scrum) methodology.
P&L responsibility,
Technical and operational agency management.
Lead online operational excellence by managing campaigns, user experience and digital capability resources by optimizing platform with utilizing data to deliver solid return on investment.
Drive commercial strategy with data driven sales approach.

Built up Trade Category & Shopper Marketing Strategy in Local Chains, Distributive Trade and e-commerce channels for home care category.
Executed projects among distributor operations and maintaining sustainable growth at those channels.
Owner of digital transformation process in shopper marketing, digitalized promotion tools and functional processes.
Created JBP plans for customers, managed category management for different customers.

Foods & Home Care & Personal Care Categories
-Coordinated relations with purchasing teams
-Ensured monthly & yearly sales targets are delivered
-Managed JBP Plans with Customer and led promotion plans in National Accunt Channel
-Controlled Migros-Tesco Kipa acquisition process and executed the team
-Implemented digital food platform project with National Accounts & Discounters which aims to track shoppers in online and get them into path to purchase cycle

-Developed customer differentiation strategy for discounters & National Accounts
-Made a global benchmarking project
-Gave Turkey's RTM sessions for other countries' discounter teams and our global partners.
-Led Kimberly Clark's Sales Divisions' handover process to Unilever inside and customer sides.

* Responsible of all National Accounts Customers in Mediterranean - East Anatolia - Southeastern Anatolia Regions in all categories.
* Responsible for a team of 4 Field Supervisors, 46 merchandisers.
* Coverage of 146 stores in 21 different cities.
* Develop in store business plans that contains right and relevant in store tools to achieve incremental sales and share gains in compliance with company and category priorities.
* Execute in store business plans and ensure monthly sales targets and quarterly growth targets are delivered.
* Achieve in store KPIs in respective customer in conjunction with customer buying teams, customer store replenishment teams, customer area managers, company EDGE and Customer Marketing teams.
* Measure compliance against basic company merchandising principles and agreed KPI’s and report the performance via hand held terminals.
* Take corrective action and develop in store business plans for an evolving, improved in store performance through analysis of KPI results.
* Ensure clear and correct communication of information about shopper, competitor and customer activities from point of purchase to company.
* Deliver regular visits to relevant customer stores, headquarter, warehouses for achievement of KPIs.