AIKATERINI ZAMPELI
Summary
Highly energized, self-motivated, customer centered professional, experienced in digital and omnichannel marketing for Diabetes, Obesity and Cardiovascular therapeutic areas. Holding an extensive background on sales and marketing positions with excellent communication and negotiation skills. Always challenging peers for boosting innovation leveraging the growth mindset! Results-driven with proven ability to lead project teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
2025
2025
years of professional experience
Work History
Senior Brand and MCE Manager
Novo Nordisk Hellas
- Current
- Design and execute strategy agility in the framework of Ozempic Supply constraints
- Lead the 'New Metabolic Customer Profiling' Project for newly established Metabolic BU
- Lead the 'Cardios Go-to-Market Strategy' for Greek affiliate
- Design and map the 'Internal stakeholders' congress engagement' process flow
- Launch MCE ecosystem and Greek HCP Portal - deliver data driven customer journeys
- Train SF team on MCE principles and way of working
- Set up and lead MCE ambassadors' local team
- SILVER prize in 'Best Use of Innovative Solutions' award during UX/CX 2024 Awards for the innovative project of 3D Hologram presentation
Senior MCE Customer Engagement Manager
STA Novo Nordisk Switzerland
04.2023 - 09.2023
- Drove the implementation of the MCE strategy across prioritized channels by working closely with different departments to inspire what is possible
- Brought structure in MCE by designing and establishing processes to measure success
- Found ways to improve the content creation process
- Analyzed users behavior data to tailor marketing materials accordingly, increasing campaign effectiveness
- Designed and Executed the 1st in NWE region 'Modular RTE' approach reinforcing SF team role
Brand Manager GLP-1 Portfolio
Novo Nordisk Hellas
10.2020 - 04.2022
- Design and deliver a multi stakeholder and digital launch plan for OZEMPIC
- Adoption of a customer centered omnichannel approach
- Launch and orchestrate new channels based on data driven insights
- Ozempic Global Voice : 3 Best Practice sharing
- Ozempic Reached 10% MS within 2 months of launch
- Strategic Implementation of PSP for Ozempic- digitalized to meet affiliate's needs
- Designed and executed Prix Galien candidacy for Ozempic , which was awarded as Best Pharmaceutical Product 2021-2023
Brand and Customer Engagement Manager (Insulin Portfolio)
Sanofi Pharmaceuticals
01.2019 - 01.2020
- Deliver a compelling and customer centered Brand & CE strategy based on data analytics and go to market choices
- Drive customer operation excellence and expand digital and omni channel initiatives
Brand Manager Diabetes / Cardiovascular Portfolio (Toujeo-Praluent)
Sanofi Pharmaceuticals
01.2016 - 01.2019
- Brand Plan delivery
- Drive forecasting, set and Manage Budget, create P&L
- Define and execute pre marketing activities and launch of PCSK9i monoclonal antibody
- Design and onboard organization to the new era of Digital Marketing
Sales Professional
Sanofi Pharmaceuticals
01.2007 - 01.2016
- Ranked 1 of the 3 top Sales Reps in 2 consecutive years (2008-2010)
Education
MBA - Master On Business Administration
University of Leicester
01.2012
Master on Environmental Management -
NTUA
01.2008
Chemical Engineer - Master On Chemical Engineering
NTUA
01.2007
Skills
- Strategic Thinking
- Growth Mindset
- Team player
- Highly self-motivated
- Accountability
- Experienced on project leadership
Languages
English
Proficient
C2
French
Proficient
C2
Italian
Elementary
A2
Spanish
Elementary
A2
Projects
Project Leader: Business & Culture Transformation Sanofi Pharmaceuticals
Project Leader: Leading the implementation of 5 academic courses for BEST. org
Invited Speaker
- 2nd Omnichannel Marketing Strategy Symposium, 09/28/22, Global Symposium, Virtual
- Customer Contact Week Europe, 10/03/22, Amsterdam
- Virtual Pharma Multi-Channel Excellence Conference, 09/08/22, European conference, Virtual
- Digital4Pharma Conference, 07/05/22, Greek Conference, Athens
- Omnichannel Conference, 06/13/22, Global Conference, Virtual
COURSES
Growth Marketing
Omnichannel Marketing,
Customer Experience,
DesignThinking,
Decision Making,
Interpersonal Communication
Timeline
Senior MCE Customer Engagement Manager
STA Novo Nordisk Switzerland
04.2023 - 09.2023
Brand Manager GLP-1 Portfolio
Novo Nordisk Hellas
10.2020 - 04.2022
Brand and Customer Engagement Manager (Insulin Portfolio)
Sanofi Pharmaceuticals
01.2019 - 01.2020
Brand Manager Diabetes / Cardiovascular Portfolio (Toujeo-Praluent)
Sanofi Pharmaceuticals
01.2016 - 01.2019
Sales Professional
Sanofi Pharmaceuticals
01.2007 - 01.2016
Senior Brand and MCE Manager
Novo Nordisk Hellas
- Current
MBA - Master On Business Administration
University of Leicester
Master on Environmental Management -
NTUA
Chemical Engineer - Master On Chemical Engineering
NTUA
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