Alexandra Lamas
Los Angeles Metropolitan Area
Summary
Results-driven professional with a proven track record in product selection, market trend analysis, and vendor relations. Skilled at managing all aspects of the buying process, from identifying opportunities to optimizing product assortments. Adept at leveraging market insights to make data-driven decisions and drive sales growth through strategic product sourcing and promotion.
Overview
2
2
years of professional experience
Work History
Brand Manager & Producer
G BANOO
Los Angeles Metropolitan Area
01.2024 - Current
- Managed Product and Brand Content Creation: Spearheaded the development of 15 brand videos within 30 days, achieving a 318% increase in social media engagement and 35K+ impressions, leveraging strong knowledge of product trends to drive brand visibility and sales potential.
- Strategic Vendor & Partnership Management: Coordinated with celebrity stylists and influencers to strategically place brand pieces on the red carpet, building relationships with key external partners and aligning product placements with market positioning to drive demand.
- Content Strategy & Market Insights: Oversaw the creation of social media calendars and content strategies, leveraging market trends and audience insights to align product promotions with customer preferences, ensuring consistent messaging and enhancing product visibility across platforms.
Sales Advisor
Equinox
02.2024 - 08.2024
- Sales Performance & Target Achievement: Worked 30 hours a week in a retail environment, consistently meeting sales goals and achieving sales-based hourly (SBH) targets each month through proactive client engagement and upselling strategies.
- Clientele & Relationship Building: Focused on developing strong, long-term relationships with clients, increasing repeat business and fostering customer loyalty by delivering personalized service and tailored product recommendations.
- Team Collaboration & Product Knowledge: Collaborated with team members to ensure seamless store operations and maintained in-depth knowledge of Equinox products and services to effectively communicate benefits and drive sales.
Health & Beauty Associate, CARES Ambassador
Erewhon
Beverly Hills
10.2022 - 05.2023
- Product Knowledge & Sales: Collaborated with vendors to deepen product knowledge, leveraging insights to effectively sell nutrition and beauty products on the sales floor and communicate their benefits to customers.
- Inventory Management: Managed inventory by unboxing shipments, conducting regular inventory counts, and ensuring products were properly stocked, displayed, and readily available to meet customer demand.
- Promotions & Signage: Coordinated monthly promotions, including shelf talkers, signage, and product displays, ensuring brand visibility and consistent execution of marketing strategies across the department.
- Sales Analysis & Trends: Analyzed bi-weekly sales data to monitor product performance, identify trends, and make recommendations for inventory adjustments, reorders, and product selection.
- Customer Recommendations: Delivered personalized recommendations to customers based on in-depth product knowledge, focusing on nutrition and beauty items to enhance the shopping experience and drive sales.
- Team Training & Development: Trained and mentored new team members on inventory management, product knowledge, signage updates, and sales techniques, promoting a collaborative and efficient work environment.
Education
Certificate - Integrative Nutrition Health Coach
Institute of Integrative Nutrition
11-2022
Bachelor of Arts - BA - Psychology & Global Health
UC San Diego
06.2020
Skills
- Product knowledge expertise
- Partnership building
- Customer-focused
- Relationship building
- Sales
- Project management
- Content strategies
- Social media
- Creative positioning
Accomplishments
- Exceeded Sales Targets – Surpassed department sales goals by consistently driving customer engagement through tailored product recommendations and successful promotions, leading to a significant increase in overall sales.
- Leadership Recognition – Recognized for exceptional leadership in training and mentoring new team members, fostering a collaborative environment that enhanced team efficiency and product knowledge.
- Erewhon CARES Ambassador Role – Awarded for consistently demonstrating superior product expertise in nutrition and beauty categories, leveraging this knowledge to drive customer satisfaction and sales.
- Promotional Campaign Excellence – Successfully coordinated and executed over 15 high-impact promotional campaigns, resulting in a 318% increase in social media engagement and a substantial boost in product visibility and customer retention.
Timeline
Sales Advisor
Equinox
02.2024 - 08.2024
Brand Manager & Producer
G BANOO
01.2024 - Current
Health & Beauty Associate, CARES Ambassador
Erewhon
10.2022 - 05.2023
Certificate - Integrative Nutrition Health Coach
Institute of Integrative Nutrition
Bachelor of Arts - BA - Psychology & Global Health
UC San Diego
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