Alperen Karaca
Wien
Summary
Dynamic and results-driven professional with experience in FMCG, excelling in market research and brand strategy. Proficient in data analysis and visualization, I leverage strong analytical skills and creativity to identify growth opportunities. Passionate about consumer behavior, I thrive in collaborative environments, driving impactful marketing initiatives and fostering innovative solutions.
Overview
5
5
years of professional experience
Work History
Research & Teaching Assistant
WU Wien - Institute for International Marketing Management
Vienna
02.2025 - Current
- Assisted faculty in research projects on consumer behavior and influencer marketing.
- Conducted literature reviews and performed qualitative and quantitative data analysis.
- Initiated independent research on toxic charismatic figures in creator economy.
- Supported lecture delivery and organized seminars
Strategy Development Intern
Şişecam
Istanbul
02.2023 - 09.2024
- Conducted market research and data analysis to identify growth opportunities in the glass and chemicals sectors.
- Participated in cross-functional meetings and worked closely with various departments to align strategies with business objectives.
- Played a role in the development and execution of Şişecam's sustainability and environmental responsibility strategies.
Sales Management Trainee
Hayat Kimya
Ankara
01.2024 - 08.2024
- Supported sales strategy execution in traditional channels, enhancing market reach and revenue through product launches, distributor relationships, and data-driven marketing insights.
- Assisted in promotions, managed inventory processes, and gained hands-on experience in sales performance analysis and customer insights as a management trainee.
Brand Management Intern
Procter & Gamble
Istanbul
06.2022 - 09.2022
- Conducted market research and consumer analysis to identify emerging trends and opportunities for brand growth.
- Played a key role in analyzing and interpreting market data, including sales performance, market share and competitive landscape.
- Worked on cross-functional teams to ensure the alignment of marketing strategies with sales, supply chain, and product development.
Business Development Intern
MobileAction
California
01.2022 - 04.2022
- Monitored and reported on sales activities, prospects, and client interactions using customer relationship management tools.
- Gained hands-on experience in the sales process, from lead generation to closing deals.
Business Development Intern
YapıKredi Bank
Istanbul
12.2021 - 01.2022
- Assisted in data analysis and reporting to evaluate the success of business development initiatives.
- Played a key role in outreach campaigns and lead generation efforts to build a robust pipeline of prospects.
Core Audit Intern
PwC
Istanbul
01.2021 - 02.2021
- Conducted detailed analysis of financial statements and internal controls, supporting audit engagements across diverse industries while ensuring compliance with international standards.
- Collaborated with senior auditors to identify and mitigate risks, streamline audit processes, and deliver accurate, timely reports for client presentations.
Education
Bachelor of Science - Management
Bilkent University
Ankara, Türkiye06.2023
Minor Degree - Psychology
Bilkent University
Ankara, Türkiye06.2023
Master of Science - Marketing
Wirtschaftsuniversität Wien
Vienna, AustriaSkills
- MS Office (Word, Excel-VBA, Power Point)
- Artificial Intelligence in Business
- Data Science
- Data Collection, Data Processing, Data Analysis, Data Visualisation
- Business Analytics and Business Intelligence
- R, R Studio, R Markdown
- SQL and MS-SQL
- Power Query, Power BI
- Search Engine Optimization & Search Engine Marketing
- Qualitative research
- Statistical modeling
- Market research
- Consumer behavior
- Business analytics
- Brand strategy
- Academic writing
- Research design
- Quantitative research
- Literature review
Volunteer Experience
- Foundation for Children with Leukemia, Clown & Balloon Artist
- Bilkent University Management and Economics Community, chairman of the board
- Yakiniliskiler.com, Team Leader & Content Creator
- Supervisor, Bilkent University Communication Office
- Student Consultant - Women Entrepreneurs Association
- Research and teaching assistant - Bilkent University
- Captain of Male Volleyball Team - Bilkent University
Awards
06/2023 Outstanding Scholar – Turkish Education Foundation, 04/2021 Caner Güner & Sinan Karacadağ Scholarship – Bilkent University
EXAMS
- 11/2023 GMAT Focus Edition 655, 93rd Percentile
- 11/2023 IELTS Academic 7.0
- 06/2018 Turkish National Higher Education Exam 278th out of 2.3 million
Languages
Turkish
First Language
English
Advanced (C1)
C1
German
Intermediate (B1)
B1
Accomplishments
Outstanding Scholar – Turkish Education Foundation
Caner Güner & Sinan Karacadağ Scholarship – Bilkent University
Exams
- GMAT Focus Edition - 93rd Percentile
- IELTS Academic - 7.0
- Turkish National Higher Education Exam - 278th out of 2.3 million
Timeline
Research & Teaching Assistant
WU Wien - Institute for International Marketing Management
02.2025 - Current
Sales Management Trainee
Hayat Kimya
01.2024 - 08.2024
Strategy Development Intern
Şişecam
02.2023 - 09.2024
Brand Management Intern
Procter & Gamble
06.2022 - 09.2022
Business Development Intern
MobileAction
01.2022 - 04.2022
Business Development Intern
YapıKredi Bank
12.2021 - 01.2022
Core Audit Intern
PwC
01.2021 - 02.2021
Bachelor of Science - Management
Bilkent University
Minor Degree - Psychology
Bilkent University
Master of Science - Marketing
Wirtschaftsuniversität Wien
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