Andrea Hornyák-Szabó
Senior Key Account Manager
Summary
Dynamic Senior Key Account Manager with valuable expertise in comprehensive customer management and leadership. Skilled in creating win-win position for both parties. Committed to deliver targets and company KPIs.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Senior Key Account Manager
Kenvue
2023.05 - Current
- Responsible for the management and development of modern trade customers
- Leading and mentoring modern trade team of 4 direct reports
- Developing diverse customer strategies in order to reach company goals
- Facilitating regular customer negotiations to improve collaboration and performance
- Represented Hungary at an international annual negotiation to conduct the best agreement possible
- Identifying expansion opportunities in order to meet market share and profit expectations of the company
- Regularly contributing to cross-functional reviews with demand planning and marketing to improve forecasting KPIs
Parental Leave
Johnson & Johnson
2019.07 - 2023.04
Key Account Manager
Johnson & Johnson
2017.03 - 2019.06
- Responsible for extended drug store channel and the performance of customers within
- Mentored one Key Account Specialist (from Jan 2019)
- Defined and executed customer strategies in line with the company's MS, GP and investment goals
- Continuously monitored customer budgets in order to ensure profitability goals are met
- Conducted quarterly customer meetings to assess performance and to identify areas for improvement
- Conducted annual negotiations
- Developed out-the-box mindset to reach assortment and sales goals
- Planned and executed new-wave promotions to improve brand awareness
Junior Key Account Manager
Johnson & Johnson
2015.05 - 2017.02
- Planned and developed strategies and financials for the three Hungarian Drug chains
- Prepared and delivered presentations to customers to discuss results and opportunities
- Developed and maintained strong relationship with clients via regular meetings
- Tracked sales on a weekly basis and renegotiated strategy if it was required to reach sales KPIs
- Planned and executed promotions, portfolio expansions in order to reach MS goals
- Tested and launched Free goods system to HU, trained employees on the system
Sales Coordinator
Partner In Pet Food Hungária Kft.
2013.10 - 2015.04
- Built out trustworthy relationship with TT customers
- Planned and executed TT and Rossmann promotions
- Expanded own perspective by regularly participating at customer events with Sales Representatives
- Prepared SKU-level monthly forecasts via cross-functional collaboration to ensure product availability
- Improved productivity by recommending in-company invoicing modifications
- Participated at the launch of alucup project, exclusively was responsible for the follow-up
Key Account Coordinator
Coca-Cola HBC
2011.08 - 2013.08
- Ensured promotional punctuality and 95% + invoicing rate of TT customers
- Created promotional offers to TT customers in close collaboration with KAMs
- Communicated market and customer comparisons by creating sales presentations
- Resolved arising problems with cross-departments
- Conducted field activity
Education
Master of Arts - International Business
Anglia Ruskin University
Cambridge, UK 2001.04 -
Bachelor of Science - Economist in Commerce
Budapest Business University
Budapest, Hungary 2001.04 -
Skills
Goal-oriented
Critical thinking
Decision-making
Leadership
Team building
Contract Negotiation
Customer management
Business development
Timeline
Senior Key Account Manager
Kenvue
2023.05 - Current
Parental Leave
Johnson & Johnson
2019.07 - 2023.04
Key Account Manager
Johnson & Johnson
2017.03 - 2019.06
Junior Key Account Manager
Johnson & Johnson
2015.05 - 2017.02
Sales Coordinator
Partner In Pet Food Hungária Kft.
2013.10 - 2015.04
Key Account Coordinator
Coca-Cola HBC
2011.08 - 2013.08
Master of Arts - International Business
Anglia Ruskin University
2001.04 -
Bachelor of Science - Economist in Commerce
Budapest Business University
2001.04 -
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