Psychology and Human Behaviour
Andreea Alexuc
IT Apprenticeship Candidate
Innsbruck
Summary
Motivated career-changer with experience in sales, marketing, and middle management and a master’s in strategic brand management. Creative thinker, analytical observer, strategic planner, avid learner and eager apprentice.
Currently pursuing a vocational school program in application development and seeking an apprenticeship to apply newly gained technical skills in a real business development environment.
Overview
17
17
years of professional experience
6
6
Languages
Work History
Career Reorientation
BBRZ Reha GmbH
03.2026 - 05.2026
Career reorientation and transition period towards the IT field
Vocational Rehabilitation Period
BBRZ Reha GmbH
Innsbruck
08.2025 - 12.2025
Vocational rehabilitation period
Professional Break
BBRZ Reha GmbH
09.2023 - 08.2025
Professional break for health reasons; focus on recovery, resilience building and health optimization
B2B Sales, Brand Development & Marketing Communications
Westa GmbH
07.2022 - 08.2023
- Online presence - Oversaw the website and web shop refresh: journey optimization and user flow streamlining for a customer centric experience and increased conversion rate
- Account and sales management
- Reputation and crisis management
- Project management
- Peer mentoring
Sales & International Back Office
Fine GmbH
01.2021 - 06.2022
- Account management
Sales International & Executive Management Assistant
Westa GmbH
04.2017 - 08.2020
- Sales Customer acquisition and support
- Executive Management Assistance
- Marketing and PR
- Peer mentoring
Transport Manager
Transped Europe GmbH
03.2014 - 03.2017
- Account management
Waitress
Prima Gastronomie GmbH / Theresienbrauerei und Gaststätte GmbH, AFH & Koller Gastronomie GmbH
12.2008 - 06.2013
Education
Master’s Study - Strategic Management, Corporate Branding
University of Innsbruck
Innsbruck01-2012
Bachelor’s Degree - Business Administration in Commerce, Tourism and Services
Alexandru Ioan Cuza University
Iasi, Romania01-2006
High School - Fine Arts
Stefan Luchian
Romania01-2002
Skills
- Strategic thinking & business development
- Brand story development & cross‑brand creative collaborations
- Customer-centric mindset
- PR strategy, press releases & external communication
- Strong communication & negotiation skills
- High adaptability & cultural fluency
- Analytical thinking & data-driven decision making
- Problem-solving in dynamic environments
- Onboarding and knowledge transfer
Interests
Digital innovation
Traveling
Creative writing
Timeline
Career Reorientation
BBRZ Reha GmbH
03.2026 - 05.2026
Vocational Rehabilitation Period
BBRZ Reha GmbH
08.2025 - 12.2025
Professional Break
BBRZ Reha GmbH
09.2023 - 08.2025
B2B Sales, Brand Development & Marketing Communications
Westa GmbH
07.2022 - 08.2023
Sales & International Back Office
Fine GmbH
01.2021 - 06.2022
Sales International & Executive Management Assistant
Westa GmbH
04.2017 - 08.2020
Transport Manager
Transped Europe GmbH
03.2014 - 03.2017
Waitress
Prima Gastronomie GmbH / Theresienbrauerei und Gaststätte GmbH, AFH & Koller Gastronomie GmbH
12.2008 - 06.2013
High School - Fine Arts
Stefan Luchian
Master’s Study - Strategic Management, Corporate Branding
University of Innsbruck
Bachelor’s Degree - Business Administration in Commerce, Tourism and Services
Alexandru Ioan Cuza University
Training /Courses
- 12.2025 ICDL Standard Certificate Microsoft Office: Word, Excel, Power Point
- 04.2024 Community Interpreting Course at the University of Innsbruck (Laiendolmetscher)
- 12.2019 First Aid Course, Red Cross Wattens
- 11.2019 AUVA Training for Health and Safety Representatives, Hall in Tirol