Andreea Radler

• Directed the implementation of business strategies across international account portfolios within International Key Account in Convenience, Petrol stations and Marketplaces.
• Facilitated commercial negotiations to secure annual trade agreements, optimizing support budgets for enhanced profitability.
• Cultivated relationships with category managers to ensure compliance with trade agreements and successful execution of promotions.
• Drive sales growth and maximize turnover
• Improve distribution and visibility of products through efficient assortment, effective promotions, and enhanced in-store visibility
• Achieve agreed sales targets, volume, and profitability objectives
• Co-create, manage, and execute the annual trade and promotional plan & budget
• Negotiate commercial terms, listings, promotions, and support budgets with customers
• Build and maintain strong, long-term relationships with key decision-makers
• Analyze sales performance, customer KPIs, and market data; translate insights into actionable plans
• Ensure correct execution of trade agreements and promotional activities in-store
• Prepare forecasts, reports, and business reviews in line with company standards
• Cooperate closely with marketing, supply chain, and operations teams.

• Architected a high-performance internal call center from the ground up, engineering custom validation tools to ensure 100% alignment with organizational standards.
• Scaled the CCS department to 35 members-Sales Support and 5 members Order Processinf , utilizing a mentorship-first leadership style that optimized administrative throughput while maintaining strict budget adherence.
• Strategically integrated call center workflows with Salesforce, SAP, EDI (Electronica Data Interchange) & logistics platforms to create a seamless end-to-end ordering-process-delivery ecosystem.
• Strong collaboration and monitoring with external suppliers: CCS, EDI Provider and IT& Developent of additional ordring tools.
• Coordonation of International Key Accounts in EDI ordering system.
• CCS workflow optimisations to align with Order Processing, O2C and logistic platform
• Created work-around back-up solutions for ordering process in case of Salesforce/Technet downtime
• Management and coordination of CCS Solution/SF/EDI provider incidents, SLAs and KPI's
• Driven a 10x increase in EDI processing capacity, scaling from 200 to 4,000 orders per day through automated workflow enhancements and live data integration.
  Prepared daily operational volume reports, tracking key performance indicators.
• Scaled departmental capability by implementing training frameworks that prepared team members for promotions and new challenges.

• Development of internal call centre and systems integration: call manager with ordering platfrom and electronic data interchange used by International and Large Key Accounts
• Improved call centre integration by delivering an effective ordering validation tool aligned with Salesforce and Call Manager app.
• Achieved seamless end-user setup and support by coordinating efforts with internal teams and external suppliers.

• Coordinated HR and BPO teams of over 450 members, ensuring project progress met established timelines.
• Managed daily operations of call center and BPO processes to meet evolving demands.
• Ensured timely delivery of HR and BPO solutions aligned with client objectives.
• Cultivated trusted advisory relationships with key customers, contributing to improved client retention.
• Built and maintained strong, long-lasting customer relationships through proactive engagement.
• Provided specialized HR support for change initiatives and back office transformation.
• Attended conventions to represent organization, gather insights, and establish new partnerships.
• Managed comprehensive account portfolios, fostering client satisfaction and loyalty through consistent engagement.

• Prepared high-quality tender documentation, including submission and follow-up on services and products.
• Administered contracts through negotiation, sales reporting, and updates in CRM systems.
• Delivered cost savings through strategic procurement and administrative contract reductions.
• Oversaw sales of banking hardware products and conducted research for sales activities.
• Organized B2B events for over 140 financial institution representatives focused on EMV chip card changes.