Andrei Gabriel Balanica
Summary
Trained as a pharmacist, with more than 15 years of outstanding track record in various pharma companies with high competence developed around marketing, sales and cross functional strategies. I am exploring senior leadership positions where I can use my expertise developed around marketing and strategic thinking to drive the organization development and to help teams to achieve their full potential. Leadership of extensive cross-functional local and above-market initiatives for Janssen and MSD (Merck).
Overview
16
16
years of professional experience
12
12
years of post-secondary education
Work History
SENIOR BRAND & CUSTOMER MANAGER Keytruda
MSD
01.2022 - Current
- Identify brand growth opportunities, setting portfolio priorities and securing appropriate business plan within the country
- Developing and implementing brand strategies and marketing plans for oncology products, including defining target segments, positioning, and messaging
- Leading brand development and management initiatives, ensuring consistent messaging, branding, and positioning to effectively differentiate the product in the oncology market
- Planning and executing successful oncology product launches, including developing launch strategies, coordinating cross-functional teams, and overseeing marketing activities
- Developing sales and expenses forecasting and follow up implementation of the approved action plan
- Integrates customer solution projects, communication plans and ensures accomplishment of strategic objectives
- Ensuring strong leadership for the oncology BCMs and in line management for junior BCMs in order to oversee the brand priorities and development.
CVTL&PRODUCTMANAGER Imbruvica
Janssen Pharmaceuticals
09.2018 - 12.2021
- Develop and execute brand strategy and brand plan with aim to increase patient access and patient management for promoted therapies
- Contribute to forecasting and budgeting activities
- Analyze market data, sales data, IMS data and plans accordingly
- Develop customer oriented programs and beyond the pill activities to increase customer/ brand loyalty
- Conduct/Present Business review for local/international stakeholders during internal/external meetings
- Cross-functional leader for team of 5 (Medical, Sales Manager, Market access & BI) providing commercial insights and ensure the CVT achieves the required deliverables & shared responsibility for sales team
- Shared responsibilities for hematology (ibrutinib) sales reps (team of 8) together with the sales managers
- Input into the EMEA Brand Value Planning process by raising specific country issues (e.g
- Regulatory, Market Access) to the IBVT
- Provide key Country assumptions on commercial topics to be integrated into EMEA forecasting, scenarios & risk mitigation plan
- Work in collaboration with the IBVTL; IBVT and other CVTLs and raise any issues from a local perspective.
PRODUCT MANAGER DIAPREL MR 60
Servier Pharma
05.2012 - 08.2018
- Lead strategy for assigned brand: planning process, communication (messages, programs, key initiatives)
- Develop and coordinate key programs
- Development and implementation of KOL management plans
- Maintain link with International Brand Team (Top 10 Product meetings every quarter in order to identify and develop future Global Marketing Strategy)
- Organize and coordinate team members for organizing scientific events, advisory boards
- Developing strategy and oversees implementation of marketing plans
- Budget management.
Medical representative diabetology
05.2009 - 04.2012
- Designated products promotion to the customers and activity planning in order to achieve budgeted sales objectives
- Successfully implemented marketing programs
- Proactively improved product knowledge and ensured continuous medical update of product and competitors.
Pharmacist
Sensiblu Pharma
11.2007 - 05.2009
- Ensure proper advising regarding the RX or OTC, detecting therapeutic incompatibilities
- Stock control
- Pharmacy assistant coordination.
Education
Post Graduate Course in Sanitary Management -
Academy of Economical Studies
01.2008 - 04.2010
Faculty of Pharmacy - undefined
University of Medicine and Pharmacy “Carol Davila”
01.2003 - 04.2008
undefined
“Nicolae Iorga” National High School
01.1999 - 04.2003
Timeline
SENIOR BRAND & CUSTOMER MANAGER Keytruda
MSD
01.2022 - Current
CVTL&PRODUCTMANAGER Imbruvica
Janssen Pharmaceuticals
09.2018 - 12.2021
PRODUCT MANAGER DIAPREL MR 60
Servier Pharma
05.2012 - 08.2018
Medical representative diabetology
05.2009 - 04.2012
Post Graduate Course in Sanitary Management -
Academy of Economical Studies
01.2008 - 04.2010
Pharmacist
Sensiblu Pharma
11.2007 - 05.2009
Faculty of Pharmacy - undefined
University of Medicine and Pharmacy “Carol Davila”
01.2003 - 04.2008
undefined
“Nicolae Iorga” National High School
01.1999 - 04.2003
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