ANNI BONEV

• Leading the transformation of the company’s remote gaming server into a scalable B2B digital platform
• Defining product vision, roadmap, and feature prioritization aligned with business and revenue goals
• Translating product strategy into PRDs, epics, and Jira tickets for engineering teams
• Prototyped new platform features, including creating AI-supported clickable product prototypes (click dummies) to validate user flows and accelerate development alignment
• Developing engagement and monetization features to increase user retention and lifetime value
• Managing end-to-end product delivery, from MVP definition to launch

• Managed a business unit responsible for 60–70% of the total casino revenue
• Built and scaled the VIP department and operational structure
• Developed a data based customer segmentation
• Analyzed behavioral and financial data to optimize revenue and customer retention
• Delivered revenue targets for seven consecutive months (project was sold to Bet MGM afterwards)
• Designed an employee performance incentive model later adopted by another business division

• Led the Casino platform redesign (Casino 2.0), improving user engagement and revenue performance
• Owned the product backlog, roadmap prioritization, and feature delivery in collaboration with engineering teams
• Managed integrations with external payment providers, enabling new deposit and payment options including Venmo, PayPal, and PayNearMe cash payments
• Coordinated cross-functional delivery across engineering, payments, compliance, and operations teams
• Ensured regulatory and compliance alignment for product features in the U.S. gaming market
• Analyzed product performance and customer behavior using Mixpanel and Domo to drive data-informed product decisions
• Managed product releases and stakeholder communication across multiple departments

• Managed the DACH sports product vertical across four high-traffic digital platforms
• Optimized user journeys and conversion funnels to increase revenue performance
  Translated commercial goals into product improvements, experiments, and feature enhancements
• Collaborated with SEO, CRM, content, and development teams to deliver product optimizations
• Monitored product performance metrics and traffic data to inform strategic decisions

• Joined an early-stage startup and helped build the online casino platform Blitzbet from the ground up
• Led the end-to-end setup of the casino product, including lobby structure, CRM workflows, customer support systems (Zendesk), and operational processes
• Managed third-party integrations including payment providers, game APIs, and bonus engine functionality while defining platform requirements
• Contributed to revenue management, casino analytics, and promotional strategy while the platform was being developed
• Supported platform wind-down and operational shutdown following regulatory changes

Led a team of 8 account managers which managed 250+ high-value customers queries per day, focusing on retention strategies, performance tracking, and service optimization.

Managed a portfolio of high-value B.win customers, delivering personalized engagement, promotions, and account management to drive retention and long-term customer value.

Managed relationships with high-value clients, delivering personalized engagement strategies to drive retention, customer satisfaction, and revenue growth.

Monitored enterprise server environments and incident queues, escalating critical infrastructure issues to engineering teams to ensure resolution within SLA commitments.

Improved communication quality within the global service desk by supporting language training initiatives and coaching agents to meet client service standards.

Provided technical troubleshooting and service desk support for enterprise clients including E.ON, resolving hardware, software, and system access issues.