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Arda SAVDA
Head of Marketing
Istanbul
Summary
Senior marketing leader with over 15 years of experience in the healthcare and medical device industry, specializing in imaging and advanced therapies. Proven track record in driving market growth, leading cross-functional teams, and managing approximately €100M annual revenue. Strong expertise in customer relationship management, strategic marketing, and business development, with a consistent focus on delivering sustainable growth and market leadership.
Overview
15
15
years of professional experience
3
3
Languages
Work History
Head of Marketing
Siemens Healthineers
10.2024 - Current
- Leading overall marketing strategy and execution across all business lines in Turkey.
- Managing annual revenue of approximately €100M, ensuring sustainable growth and profitability.
- Driving brand positioning, market penetration, and customer engagement across imaging, diagnostics, and advanced therapies.
- Managing and developing a high-performing team of 10+ marketing professionals, including Business Managers, Product Managers, and CRM & IBD functions.
- Strengthening customer relationship management and building strategic partnerships.
- Aligning local strategies with global corporate objectives to maximize business impact.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
Marketing Group Manager
Siemens Healthineers
10.2021 - 10.2024
- Developed and executed marketing strategies across imaging, diagnostics, and advanced therapies.
- Conducted in-depth market research to identify customer needs and competitive positioning.
- Increased brand visibility and contributed to consistent double-digit growth in order entry.
- Led and mentored a team of 5+ marketing professionals, overseeing hiring, training, and performance development.
- Fostered collaboration across sales, product development, and customer service teams to drive business results.
Computed Tomography Business Manager
Siemens Healthineers
10.2016 - 10.2021
- Delivered an average of €18M annual order entry and revenue, growing CT market share in Turkey.
- Coordinated with HQ in Germany, sales teams, and local partners to ensure business success.
- Designed and executed go-to-market strategies, achieving sustained business expansion.
Computed Tomography Product Manager
Siemens Healthineers
01.2016 - 10.2016
- Managed product lifecycle, pricing strategies, and portfolio positioning.
- Generated €10M in revenue, establishing strong customer relationships and successful product launches.
Computed Tomography Product Specialist
Siemens Healthineers
09.2014 - 01.2016
- Supported business managers in tender processes, customer presentations, and product positioning.
- Promoted CT systems at major radiology conferences and secured key tenders.
Product & Application Specialist
Kardus Medical
05.2013 - 09.2014
Head of Calibration Department
Kasımpaşa Military Hospital
04.2012 - 04.2013
- Military Service
Research & Teaching Assistant
Yeditepe University, Department of Biomedical Engineering
09.2010 - 04.2012
Education
M.Sc. - Engineering Management
Marmara University
01.2012
B.Sc. - Biomedical Engineering
Yeditepe University
01.2010
High School -
Bursa Atatürk High School
01.2004
Skills
Strategic Marketing & Brand Positioning
Market Growth & Business Development
Customer Relationship Management (CRM) & Key Account Management
Customer Relationship Management (CRM) & Key Account Management
Healthcare & Medical Device Marketing Expertise
Interests
Timeline
Head of Marketing
Siemens Healthineers
10.2024 - Current
Marketing Group Manager
Siemens Healthineers
10.2021 - 10.2024
Computed Tomography Business Manager
Siemens Healthineers
10.2016 - 10.2021
Computed Tomography Product Manager
Siemens Healthineers
01.2016 - 10.2016
Computed Tomography Product Specialist
Siemens Healthineers
09.2014 - 01.2016
Product & Application Specialist
Kardus Medical
05.2013 - 09.2014
Head of Calibration Department
Kasımpaşa Military Hospital
04.2012 - 04.2013
Research & Teaching Assistant
Yeditepe University, Department of Biomedical Engineering
09.2010 - 04.2012
B.Sc. - Biomedical Engineering
Yeditepe University
M.Sc. - Engineering Management
Marmara University
High School -
Bursa Atatürk High School