Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Arda SAVDA

Arda SAVDA

Head of Marketing
Istanbul

Summary

Senior marketing leader with over 15 years of experience in the healthcare and medical device industry, specializing in imaging and advanced therapies. Proven track record in driving market growth, leading cross-functional teams, and managing approximately €100M annual revenue. Strong expertise in customer relationship management, strategic marketing, and business development, with a consistent focus on delivering sustainable growth and market leadership.

Overview

15
15
years of professional experience
3
3
Languages

Work History

Head of Marketing

Siemens Healthineers
10.2024 - Current
  • Leading overall marketing strategy and execution across all business lines in Turkey.
  • Managing annual revenue of approximately €100M, ensuring sustainable growth and profitability.
  • Driving brand positioning, market penetration, and customer engagement across imaging, diagnostics, and advanced therapies.
  • Managing and developing a high-performing team of 10+ marketing professionals, including Business Managers, Product Managers, and CRM & IBD functions.
  • Strengthening customer relationship management and building strategic partnerships.
  • Aligning local strategies with global corporate objectives to maximize business impact.
  • Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
  • Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.

Marketing Group Manager

Siemens Healthineers
10.2021 - 10.2024
  • Developed and executed marketing strategies across imaging, diagnostics, and advanced therapies.
  • Conducted in-depth market research to identify customer needs and competitive positioning.
  • Increased brand visibility and contributed to consistent double-digit growth in order entry.
  • Led and mentored a team of 5+ marketing professionals, overseeing hiring, training, and performance development.
  • Fostered collaboration across sales, product development, and customer service teams to drive business results.

Computed Tomography Business Manager

Siemens Healthineers
10.2016 - 10.2021
  • Delivered an average of €18M annual order entry and revenue, growing CT market share in Turkey.
  • Coordinated with HQ in Germany, sales teams, and local partners to ensure business success.
  • Designed and executed go-to-market strategies, achieving sustained business expansion.

Computed Tomography Product Manager

Siemens Healthineers
01.2016 - 10.2016
  • Managed product lifecycle, pricing strategies, and portfolio positioning.
  • Generated €10M in revenue, establishing strong customer relationships and successful product launches.

Computed Tomography Product Specialist

Siemens Healthineers
09.2014 - 01.2016
  • Supported business managers in tender processes, customer presentations, and product positioning.
  • Promoted CT systems at major radiology conferences and secured key tenders.

Product & Application Specialist

Kardus Medical
05.2013 - 09.2014

Head of Calibration Department

Kasımpaşa Military Hospital
04.2012 - 04.2013
  • Military Service

Research & Teaching Assistant

Yeditepe University, Department of Biomedical Engineering
09.2010 - 04.2012

Education

M.Sc. - Engineering Management

Marmara University
01.2012

B.Sc. - Biomedical Engineering

Yeditepe University
01.2010

High School -

Bursa Atatürk High School
01.2004

Skills

Strategic Marketing & Brand Positioning

Market Growth & Business Development

Customer Relationship Management (CRM) & Key Account Management

Customer Relationship Management (CRM) & Key Account Management

Healthcare & Medical Device Marketing Expertise

Interests

Traveling & Cultural Exploration Running & Endurance Sports Reading on Leadership & Innovation Mentorship & Talent Development Technology & Healthcare Trends

Timeline

Head of Marketing

Siemens Healthineers
10.2024 - Current

Marketing Group Manager

Siemens Healthineers
10.2021 - 10.2024

Computed Tomography Business Manager

Siemens Healthineers
10.2016 - 10.2021

Computed Tomography Product Manager

Siemens Healthineers
01.2016 - 10.2016

Computed Tomography Product Specialist

Siemens Healthineers
09.2014 - 01.2016

Product & Application Specialist

Kardus Medical
05.2013 - 09.2014

Head of Calibration Department

Kasımpaşa Military Hospital
04.2012 - 04.2013

Research & Teaching Assistant

Yeditepe University, Department of Biomedical Engineering
09.2010 - 04.2012

B.Sc. - Biomedical Engineering

Yeditepe University

M.Sc. - Engineering Management

Marmara University

High School -

Bursa Atatürk High School
Arda SAVDAHead of Marketing