Asimina Iatrou

• Promotional strategy on a strategic level
• Design & implement total value proposition
• Implement and develop operational standards, policies and procedures
• Create cross-functional teams to secure optimal implementation of promotional plan
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives
• Consolidate supplier and renegotiated plans to optimize investments

• Design and execute loyalty commercial plan
• Enhance customer loyalty by developing and implementing targeted rewards programs.
• Streamline processes for customer, enhancing the overall experience
• Influence long-term growth strategies by sharing insights gleaned from extensive analyses of consumer behavior patterns
• Improve member retention rates by regularly assessing feedback and making data-driven adjustments to offerings as needed

• Identify potential partnership opportunities and conduct market research to expand loyalty rewards landascape
• Create partnership proposals and strategies to approach potential collaborators & lead strategic planning to develop mutually beneficial partnerships
• Negotiate terms and conditions of partnerships to achieve mutual benefits
• Collaborate with internal teams to align partnership objectives with organisational goals

• CX strategy design and implementation on multiple customer touchpoints
• Loyalty strategy transformation for both brands
• CRM campaigns' design, execution and optimization on all lifecycle stages with cross-channel communications
• Setup of standard customer reporting & support ad-hoc requests
• Design and support of customer satisfaction measurement
• Brand synergies and collaborations
• Key metrics: Size of customer base, transactional KPIs, CLV, data quality, NPS/CSAT, retention rate, engagement, campaign performance metrics

• CRM/Loyalty product owner
• Project manager in key strategic customer related transformation projects - One Customer, Systems' Integration, Digitization
• Coordinate the customer journey and lifecycle to deliver marketing and business objectives and drive engagement and profitability
• Customer database rationalization
• Overview of all outbound communications (email/mobile/webpush) execution and performance

• Development of working relationship with key regional clients
• Transformation of client business requirements into actionable plans
• Customer retention & customer loyalty enhancement
• Strategy / Conceptualization, planning and delivery of loyalty campaigns
• Loyalty program performance analysis
• Cooperation with Software Product team for system configuration and enhancements

• Loyalty customer analysis and segmentation
• Loyalty related activities planning and evaluation
• Support of targeted and personalized loyalty activities
• Market insights integration into product category / promotion planning
• Identify & translate opportunities into actionable recommendations
• Systematic reporting of product categories performance
• Support of overall corporate strategy

• Sales strategy and sales channel development, results and proactive monitoring and reporting
• CRM, sales and pricing tools and processes administration
• Local and global campaign development, implementation and monitoring/evaluation
• Market segmentation and targeting based on customer and business data sources

• Management of digital campaigns and brand image within customer portfolio
• Media planning
• Search Engine Management and Optimization

Project specific: Drafting of sector study on Aluminum in Greece

Process flow design for Standardization of Cyprus Tourism Organization and Greek National Healthcare System