Kurzprofil
Übersicht
Berufserfahrung
Ausbildung
Kompetenzen
Languages
Hobbys
Zertifizierung
Zeitleiste
Generic
Asya Pichler

Asya Pichler

Sofia

Kurzprofil

Results-driven Private Label and Product Management professional with extensive experience in FMCG and international retail. Expert in product development, brand strategy, and cross-functional leadership across CEE markets.

Übersicht

18
18
years of professional experience
1
1
Certification

Berufserfahrung

Private Labels Coordinator

REWE International AG
2022.01 - 2026.05

· Private Label Strategy & Product Portfolio Management

· End-to-End Product Development & Launch Coordination

· Supplier & Cross-Functional Stakeholder Management

· Market Analysis & Opportunity Identification

· Assortment Planning & Optimization

· Quality Assurance & Regulatory Compliance

· Packaging Development & Brand Guideline Execution

· KPI Monitoring, Performance Analysis & Reporting

· Forecasting & Demand Planning

· Project Management & Timeline Coordination

· Problem-Solving & Risk Management

· Sustainability Initiatives Implementation

Senior Private Labels Manager

BILLA Bulgaria
2018.01 - 2018.12

· Private Label Strategy Development & Execution

· Category & Product Portfolio Leadership

· End-to-End Product Lifecycle Management

· International Brand & Assortment Strategy (CEE Markets)

· Commercial & Financial Performance Management (Sales, Margin, Profitability)

· Market, Trend & Competitor Analysis

· Supplier Negotiation & Strategic Partnership Management

· Cross-Functional Leadership (Category, Marketing, Quality, Procurement)

· Innovation Pipeline & New Product Development

· KPI Monitoring, Reporting & Strategic Decision-Making

· Project & Change Management

Private Labels Manager

BILLA Bulgaria
2016.01 - 2018.12

· Product Development Execution & Coordination

· Product Lifecycle Management (from concept to launch)

· Assortment Planning & SKU Management

· Supplier Coordination & Daily Communication

· Product Brief Creation & Specification Management

· Packaging Development & Artwork Coordination

· Quality Control Processes & Product Testing

· Compliance Checks & Documentation Handling

· KPI Tracking & Sales Performance Monitoring

· Forecasting Support & Demand Planning

· Preparation of Reports & Performance Analysis

· Coordination with Category, Marketing & Quality Teams

· Issue Handling & Complaint Resolution

· Deadline Monitoring & Project Follow-up

CEO Assistant

BILLA Bulgaria
2014.01 - 2016.12

· Executive Support & Office Coordination

· Calendar & Schedule Management (complex, multi-stakeholder)

· Travel Planning & Logistics Coordination (flights, hotels, events)

· Meeting & Conference Organization (preparation, minutes, follow-up)

· Preparation of Reports, Presentations & Executive Summaries

· Stakeholder Communication (internal & external partners)

· Correspondence Management & Business Communication

· Data Analysis & Preparation of Management Reports

· Document Management & Administrative Processes

· Event Coordination & Hospitality Management

· Task Prioritization & Deadline Management

· Problem-Solving & Ad-hoc Support for Executive Management

·

Cabin Crew Member

Air Via
2008.01 - 2014.12
  • Ensured passenger safety and service

Ausbildung

Bachelor’s Degree - German Philology

New Bulgarian University

Kompetenzen

  • Business Strategy
  • Product Development
  • Project Management
  • Brand Management
  • Performance Analysis
  • Stakeholder Management
  • Problem Solving
  • Leadership proficiency
  • Project lifecycle knowledge
  • Communication expertise
  • Customer relationship management systems

Languages

Bulgarian
Fließend (C2)
C2
German
Fließend (C2)
C2
English
Fließend (C2)
C2

Hobbys

  • Reading
  • Running
  • Squash

Zertifizierung

  • Certified GS Category Manager

Zeitleiste

Private Labels Coordinator

REWE International AG
2022.01 - 2026.05

Senior Private Labels Manager

BILLA Bulgaria
2018.01 - 2018.12

Private Labels Manager

BILLA Bulgaria
2016.01 - 2018.12

CEO Assistant

BILLA Bulgaria
2014.01 - 2016.12

Cabin Crew Member

Air Via
2008.01 - 2014.12

Bachelor’s Degree - German Philology

New Bulgarian University
Asya Pichler