Atefeh Moradi

• Fostered a strategic partnership to drive the company's digital transformation, ensuring a smooth transition to online platforms.
• Crafted and honed a distinctive brand voice and message architecture, aligning with the company's core identity and values.
• Defined and profiled target personas to tailor content strategy and enhance audience engagement.
• Led content strategy refinement through in-depth content modeling and competitive analysis.
• Managed a team of developers to launch a robust company website, synchronized with our content strategy and fully integrated with the CMS.

• Leveraged expertise as a Content Provider and Strategist, partnering with diverse firms and entrepreneurs to enhance digital presence.
• Identified and addressed business challenges with strategic content solutions tailored to organizational objectives.
• Specialized in creating compelling content for cutting-edge sectors, including blockchain and cryptocurrency markets.

• Spearheaded screenwriting and scenario planning for a leading UAE-based company.
• Elevated to the position of Editor-in-Chief for the Crypto Desk English division.
• Fostered international partnerships through strategic outreach to global firms.
• Collaborated cross-functionally to devise and implement content strategies.

• Crafted brand identity by defining core values and establishing a unique content tilt to resonate with target audiences.

• Developed comprehensive content strategy, including persona creation, tone setting, and tagline formulation.

• Curated a diverse content pool and mapped out an effective distribution strategy across key channels.

• Orchestrated a detailed content calendar to ensure consistent engagement on blog, Instagram, and LinkedIn platforms.

• Composed compelling content tailored to each platform, enhancing brand presence and audience interaction.

• Delivered an engaging 'Writing Scenario for Motion Design' course, equipping aspiring visual storytellers with foundational writing and motion design skills to enhance their creative storyboard development.
• Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
• Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
• Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences.

• Directed editorial processes and curated content for monthly feature articles in a prestigious scientific publication.

• Spearheaded the translation of complex scientific treatises, enhancing accessibility and reader engagement.

• Led a dynamic team of four to deliver 30 pages of compelling content for a 90-page scientific magazine.

• Crafted comprehensive reports, articles, videos, and brochures elucidating international developments, with a focus on health-related issues, primarily COVID-19.

• Crafted in-depth articles on international affairs, specializing in the MENA region, for the International Desk.

• Generated exclusive reports and conducted high-profile interviews, showcasing analytical journalism.

• Expertly crafted engaging video news content, incorporating dynamic graphics and motion elements to enhance storytelling, particularly on complex international issues and war zone developments.

• Specialized in distilling high-profile global political negotiations into accessible video narratives for a broad audience.

• Expertly translated 'CULTURAL POLICIES IN EAST ASIA' from English to Persian, showcasing proficiency in cross-cultural communication and literary adaptation.

• Spearheaded the impactful 'Farzand' (Son) documentary, spotlighting the poignant narrative of a disabled war veteran in Kabudarahang, Hamedan, Iran, to foster anti-war sentiment.

• Managed budget planning and financial forecasting, ensuring optimal resource allocation for maximum return on investment.

• Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
• Prepared, rewrote, and edited pieces to improve readability and impact.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.

• Spearheaded content development for the 'AN' Program, leveraging keen research acumen to curate relevant topics and secure distinguished guests, reinforcing the show's commitment to social responsibility.
• Brainstormed ideas to create useful content for clients.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

• Crafted compelling articles on global events, incorporating insights from high-profile interviews with international analysts and ambassadors in Iran, underpinned by a data-driven approach.
• Researched and produced daily news reports.
• Edited stories for accuracy and clarity.
• Enhanced news coverage by conducting thorough research and fact-checking for accuracy.

• Versatile reporting experience across diverse news sectors, including political and social beats.

• Collaborated with editors to develop compelling story ideas, ensuring diverse content that appealed to a wide audience.
• Researched and produced daily news reports.