Blagovesta Kirilova

I lead end-to-end supplier onboarding campaigns for global P2P/AP customers, driving e-document exchange adoption and supplier conversion. I provide strategic guidance on best practices, regulatory requirements, and market-specific considerations while managing project workstreams, stakeholders, timelines, and cross-functional deliverables.
I plan and execute multi-channel supplier engagement initiatives, including digital communications, project microsites, webinars, and training sessions to accelerate adoption across multiple business units. I oversee resource planning, workload management, forecasting, and data quality activities to ensure campaign readiness and operational efficiency.
I design and maintain Salesforce and Power BI dashboards measuring onboarding performance, supplier conversion, customer adoption, campaign effectiveness, and regional trends. Developed executive reporting and benchmarking frameworks to evaluate campaign performance across markets, customer segments, and onboarding programs. Through KPI frameworks, benchmarking, and interactive analytics, I transform data into actionable insights that support operational excellence, process improvement, resource planning, and strategic decision-making.
I contribute to the development of onboarding processes, SOPs, and methodologies, identifying opportunities to streamline workflows, increase efficiency, and support automation. I also help evolve scalable onboarding frameworks that can be tailored across regions and customer segments.
As part of CRM transformation initiatives, I contribute to onboarding workflow design, UAT testing, issue resolution, and Go-Live activities. I create process documentation, guides, and work instructions, and deliver training on onboarding methodologies, tools, and platforms to support adoption across internal and external stakeholders.

-Manage the client relationships and their internal stakeholders, taking ownership of the campaign strategy and delivery across integrated online and offline channels
-Coordinate and brief all business areas critical to the campaign success and work collaboratively with internal teams to plan, analyse and segment the campaign data
-Maintain accurate internal reporting of all campaigns
-Report on the campaign performance and share best practice with all relevant stakeholders
-Contribute to evolving the campaign process and best practice
-Attend client meetings and present the campaign process
-Run supplier onboarding campaigns for global companies across various industries and markets

-Maintain the campaign pipeline for short and medium term forecasting
-Ensure consistency of information provided in terms of quality, timeliness, accuracy and presentation
-Provide senior management with weekly and monthly data on KPIs and predictive insights related to multiple service teams
-Creation and maintenance of reporting and planning related process and procedure documentation

-Data analysis and release of clients onboarding campaigns
-Post campaign data-analysis
-Use of internal tools for communications distribution
-Creation of processes and procedures documentation

-Creation, update or change to master data related to finance management, vendor MD records, Banks, GL accounts, Cost Elements, Cost Centers, Business Partners, Internal Orders by implementing technical control and validation of documentation and information
-Work shadow activities and testing