Caroline von Blomberg
Berlin
Summary
I help companies transform - operationally, culturally, and technologically. With 5+ years of experience, I lead cross-functional teams and scale digital transformation initiatives across industries and 25+ European markets. At Accenture Song, I shape human-centric organizations by aligning MarTech delivery with organizational design. I guide vendor research influencing 900+ global stakeholders, and drive People & Culture engagement programs for 80+ professionals. Certified in GDPR, SCRUM, and Adobe with an MBA in Business Innovation focused on strategy and digital leadership.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Transformation Consultant & Culture Lead
Accenture Song
03.2019 - Current
- Lead transformation projects across public, telecom, automotive, and finance sectors, deploying in 25+ markets worldwide and achieving 25% efficiency gains through agile scaling and stakeholder alignment.
- Conduct organizational assessments and lead executive workshops to identify pain points and co-create actionable, scalable solutions aligned with client strategy.
- Build trusted client partnerships that generated €100K+ in additional revenue via cross- and upselling.
- Manage cross-functional teams (4–6 FTEs) delivering Adobe solutions across 15+ markets, reducing campaign turnaround time by 25% and boosting content consistency.
- Guide FY25 vendor research on MarTech ecosystems (DXP, CDP, CRM, personalization), coordinating global research and delivering insights to 900+ stakeholders.
- Launch and scale people-first initiatives across 80+ team members, increasing engagement by 15% and enhancing cross-hub collaboration.
Digital Marketing & Brand Partnerships Intern
SPRING / Axel Springer – BILD Online
07.2018 - 09.2018
- Boosted campaign traffic by 15% through SEO and content marketing strategies, enhancing partner visibility across key verticals.
- Delivered performance insights to senior stakeholders, supporting data-driven brand decisions.
Account Manager (Intern & Working Student)
Amazon.com, Inc. (Prime Program)
02.2017 - 02.2018
- Streamlined Seller Fulfilled Prime (SFP) onboarding processes, increasing seller satisfaction by 20% and reducing shipping times by 12%.
- Onboarded 20+ third-party sellers and hosted webinars for 100+, reducing onboarding inquiries by 30% and expanding program logistics capacity.
- Analyzed seller data and feedback to inform campaign execution, contributing to improvements in account strategy and operational efficiency.
Sales Representative
Hello Fresh UK
07.2016 - 08.2016
- Acquired 200+ new customers during a seasonal campaign, supporting short-term growth targets.
- Organized in-person brand activations and events to strengthen customer engagement.
- Reported on campaign metrics to inform future marketing outreach.
Marketing and Public Relations Intern
Gong Communications Agency
05.2016 - 06.2016
- Coordinated social media campaigns that boosted engagement by 20% across key accounts.
- Drove press outreach efforts and tracked media coverage across 5+ channels to increase brand visibility.
Education
MBA - Business Innovation
ESMT Berlin
Berlin11-2024
Bachelor of Science - International Management
ESCP Europe
London, Turin, Berlin10-2018
Skills
- Digital Transformation Strategy
- MarTech & Adobe Solutions
- Organizational Culture
- Cross-functional Team Leadership
- Client Engagement & Upselling
- Program & Stakeholder Management
Certification
- Certifications: Data Protection Officer (TÜV Rheinland), SCRUM Master & Adobe Experience Manager and Adobe Platforms Manager
- Tools: Jira, Confluence, Salesforce (ESO CRM), Adobe Firefly, Microsoft 365 Suite
Languages
German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Intermediate (B1)
French
Elementary (A2)
Spanish
Elementary (A2)
Hobbies
Organizing team and networking events; passionate about workplace well-being and the future of work. Outside of work, I enjoy sailing (licensed), padel, classical piano, pilates and dancing.
Accomplishments
- Collaborated with team of [Number] in the development of [Project name].
Timeline
Digital Transformation Consultant & Culture Lead
Accenture Song
03.2019 - Current
Digital Marketing & Brand Partnerships Intern
SPRING / Axel Springer – BILD Online
07.2018 - 09.2018
Account Manager (Intern & Working Student)
Amazon.com, Inc. (Prime Program)
02.2017 - 02.2018
Sales Representative
Hello Fresh UK
07.2016 - 08.2016
Marketing and Public Relations Intern
Gong Communications Agency
05.2016 - 06.2016
MBA - Business Innovation
ESMT Berlin
Bachelor of Science - International Management
ESCP Europe
Similar Profiles
Tiffany BurtonTiffany Burton
IT Supervisor at Accenture SongIT Supervisor at Accenture Song
Vamsi VankaVamsi Vanka
Head - Advanced Analtyics CoE for APAC at Accenture SongHead - Advanced Analtyics CoE for APAC at Accenture Song
Tiffany BurtonTiffany Burton
LED Wall Operator at Accenture SongLED Wall Operator at Accenture Song
Marian CalixMarian Calix
Delegate Relations Manager at Smart Bridges GmbhDelegate Relations Manager at Smart Bridges Gmbh
Woei WongWoei Wong
Freelance Account Director at BlkJ Havas, Tribal WorldwideFreelance Account Director at BlkJ Havas, Tribal Worldwide