Participating in voluntary activities
Codruta Furtuna
Chief Sales Officer
Bucharest
Summary
High-energy, enthusiastic, and self-driven sales professional with a passion for adding value to fast-paced and diverse teams. Experienced in leading transformative projects within the insurance and banking industries. Adept at utilizing strong communication and interpersonal skills to foster enduring client relationships and drive revenue growth. Demonstrated history of surpassing sales targets and providing exceptional customer service.
Overview
2025
2025
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Chief Sales Officer, Board Member
Allianz Tiriac Asigurari SA
7 2021 - Current
- GWP CAGR 2023/2020: 19.2%, 2023 proprietary network transformation +200 FTEs transformed in external agents
- Growth and transformation project
- Managing omnichannel distribution, 7 direct reports (two proprietary networks accounting for 2200 tied agents, one broker’s network, bancassurance & affinity, corporate business and sales support+program manager)
Country Manager Romania & Moldova
AWP P&C Saint Ouen Branch Bucharest
01.2019 - 06.2021
- Managing the business, 3 direct reports
- Growth project
- Managing B2B and B2B2C distribution in Romania and Moldova
- P&L responsibility, business development in affinity and turn around in travel
- Main achievements: nominated for global awards recognition program on behalf of SEE Business Unit in 2020, successfully implemented Allianz Customer Management Model in 2020, implementing new products, building up new business +500% vs budget, shifting travel LoB to profitability
Segment Director
Bancpost SA
09.2016 - 12.2018
- Managing 4 departments (Business Development, Campaign Management, Income domiciliated customers and Utility provider’s conventions) 3 direct reports
- Turn around project
- Product update, processes restructuring aiming to improve customer’s experience & revenues growth
- Campaign management: addressing through 7 touch points mass customers, aiming new customer’s acquisition or improving revenues/customer
- Managing payroll and pensioners conventions and utility supplier’s contracts
- Main achievements: number of new active customers +6% YoY, customer value +10% YoY
Head of SME & Corporate Sales
Banca Comerciala Carpatica SA
12.2011 - 06.2015
- Managing 9 direct reports, covering 127 branches, EUR 370Mio assets; EUR 80Mio liabilities portfolio and 6.000 active companies
- Restructuring and turn around project
- Authorized by National Bank of Romania
- Accountable for the annual budget & the quality of the new lending portfolio
- Improve customer’s satisfaction
- Main achievements: x 2 new lending production YoY by implementing CRM, SLAs set-up that improved “time to cash” from 4 months average to 3 weeks and new segmentation of customers;
Regional Manager retail
Millennium Bank
11.2008 - 12.2011
- 14 direct reports, 14 branches in 7 counties, team of 66 persons
- Start-up project
- Investing in people skills, knowledge, motivation
- Intensive customer’s acquisition, customer’s centricity and quality of the lending portfolio
- Portfolio management (share of wallet and diversification)
- Main achievement: top performing region for 3 years, lowest staff turnover, best employee satisfaction survey
Branch Manager
Millennium Bank
01.2007 - 01.2008
- 8 direct reports covering Brasov County
- Start-up project
- Customer’s acquisition, management and deliver top quality services
- Focus on lending portfolio quality
- Main achievements: Top 1 branch in the region and top 3 branch in the country
Regional Relationship Manager Commercial Banking
Citibank Romania SA
01.2006 - 01.2007
- Covering 3 counties
- Growth project
- Managing customer portfolio (acquisition and increase wallet size)
- Lending, FX products, transactional focus
- Providing best customer care
- Main achievement: 14 new commercial customers
Relationship Manager SME – Micro Business
Raiffeisen Bank SA
01.2004 - 01.2006
- Main responsibilities:
- Achieving targets – mainly new loans acquisition
- Incomes optimization on existing portfolio – Xsell & Up-sell
- Main achievements: Top 1 RM at country level (team size: 250 RMs);
Education
Master of Science - Business Administration
Transilvania University
Brasov 04.2004 - 01.2006
Bachelor of Science - Marketing
Transilvania University
Brasov 04.1999 - 01.2003
Bachelor of Science - Administration - Public Finance - Banking
Transilvania University
Brasov 04.1998 - 01.2001
Skills
Transformative leadership
Business development
Strategic planning
Public Speaking
Negotiation expertise
Sales process optimization
Personal Information
- Number of Children: 1
- Marital Status: Married
Interests
Timeline
Country Manager Romania & Moldova
AWP P&C Saint Ouen Branch Bucharest
01.2019 - 06.2021
Segment Director
Bancpost SA
09.2016 - 12.2018
Head of SME & Corporate Sales
Banca Comerciala Carpatica SA
12.2011 - 06.2015
Regional Manager retail
Millennium Bank
11.2008 - 12.2011
Branch Manager
Millennium Bank
01.2007 - 01.2008
Regional Relationship Manager Commercial Banking
Citibank Romania SA
01.2006 - 01.2007
Master of Science - Business Administration
Transilvania University
04.2004 - 01.2006
Relationship Manager SME – Micro Business
Raiffeisen Bank SA
01.2004 - 01.2006
Bachelor of Science - Marketing
Transilvania University
04.1999 - 01.2003
Bachelor of Science - Administration - Public Finance - Banking
Transilvania University
04.1998 - 01.2001
Chief Sales Officer, Board Member
Allianz Tiriac Asigurari SA
7 2021 - Current
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