Dalia Hussein
Mohandseen-Giza
Summary
Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
11
11
years of professional experience
Work History
Key Account Manager- Ecommerce and Discounters
Kellogg's
07.2024 - Current
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Provided regular reports on account activity and performance metrics to stakeholders.
- Negotiated contracts with customers that balanced customer requirements with business objectives.
- Monitored competitive activities within assigned accounts and communicated findings to management.
- Analyzed market trends, customer feedback, pricing strategies. to recommend changes in product offerings or services.
Unit Sales Manager -Modern Trade Channel
Nestlé Egypt
Cairo
05.2021 - Current
- Handle multiple, local & regional key accounts over the span of 2+ years
- Responsible for the achievement of customers' contracts in terms of annual targets, shelf-space & visibility in-store
- Collaborate with Trade Marketing to timely and efficiently execute plans within KA customers securing 100% compliance to pre-agreed activity standards
- Analyze customer needs and opportunities to design and develop best practice Key Accounts Merchandising Equipment and execute in marketplace in collaboration with Trade Marketing to maximize visibility and access points
- Lead and develop a team of key account executives, salesmen and merchandisers to implement picture of success across outlets of assigned customers
Sales Operations Supervisor
Nestlé Egypt
Cairo
04.2019 - 05.2021
- Responsible for the execution of the channel plans at the point of sales, channel plans for each category by providing feedback on the cycle plan activities agreed in action plans
- Ensure achievement of agreed targets/KPIs across categories
- Follow up on the execution of the RSMs sales plan to achieve monthly sales out targets
- Assisted in budget planning by forecasting future sales volumes, expenses, and revenues.
- Performance vs 'Picture of Success'
- Organizing and executing of Sales Department yearly event (Mundial) to motivate, develop and evaluate direct sales force and merchandisers
E-Commerce Key Account Manager
Henkel Laundry Egypt
Cairo
09.2017 - 04.2019
- Build, manage and develop long-term Ecommerce relationships in order to achieve the targeted sales revenue by increasing the brand's online presence
- Monitor account performance for optimal ROI
- In-depth data analysis to develop actionable insights and recommendations for future campaigns
- Analyze competition tactics
- Develop annual brand plans and campaign media plans aligned with customers' promotional grid
Order to Cash Analyst
Henkel Laundry Regional Office (Shared Service Center)
05.2014 - 09.2017
- Order processing inline with Sales team and customers requests
- Follow up on deliveries in coordination with Transportation team
- Ensure all invoices are completed with accuracy (Credit and Debit notes)
- Reporting Customer Service Level, stocks and Sales out on daily basis
- Maintaining monthly pricing on SAP and handling Customer Master-data related matters
Education
Bachelor of Business Administration - Marketing
The British University in Egypt validated by Loughborough University
Cairo, Egypt09.2012
General Secondary Certificate -
Port-said Language School Zamalek
Giza, Egypt09.2008
Skills
- Services optimization
- Account performance analysis
- Business strategies
- Client onboarding
- Customer rapport
- Sales negotiations
- Data-driven decision-making
- Full-cycle sales process
Timeline
Key Account Manager- Ecommerce and Discounters
Kellogg's
07.2024 - Current
Unit Sales Manager -Modern Trade Channel
Nestlé Egypt
05.2021 - Current
Sales Operations Supervisor
Nestlé Egypt
04.2019 - 05.2021
E-Commerce Key Account Manager
Henkel Laundry Egypt
09.2017 - 04.2019
Order to Cash Analyst
Henkel Laundry Regional Office (Shared Service Center)
05.2014 - 09.2017
Bachelor of Business Administration - Marketing
The British University in Egypt validated by Loughborough University
General Secondary Certificate -
Port-said Language School Zamalek
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