Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Languages
Timeline
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Daniela Florentina Minca

Daniela Florentina Minca

Finance Business Partner
Bucharest,Romania

Summary

A proactive Finance Business Partner with strong background in financial analysis, budgeting and forecasting. The goal is to develop and implement financial plans and deliver strategic financial advices. The areas of expertise also include the ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

14
14
years of professional experience
2
2
years of post-secondary education
1
1
Language

Work History

Finance Business Partner

Mega Image - Ahold Delhaize Group
2022.03 - Current
  • Plan, manage and prepare submission of annual budgeting, forecasts and Long-Term plan processes for Capex and Opex (as per IFSR16 accounting treatment) and communicate these to relevant stakeholders in order to give direction to business unit in line with Company's targets;
  • Business partnering with Financial Reporting, Capex Finance, Operations, Marketing, IT, Commercial in order to provide insight, advice and information to support achievement of business targets;
  • Working as part of integrated Finance Business partnering and engaging with stakeholders across different areas (Operations, Marketing, Finance, Audit, IT) and tenures (CEO, CFO, VP of Sales, VP of Commercial, VP of IT, Finance Directors, Operation Directors) to ensure good understanding and insight into complexities of business unit.
  • Prepare and manage large capital expenditure budgets to effectively handle infrastructure investment and long-term operations;
  • Establish internal audit procedures to validate and improve accuracy of financial reporting.
  • Analyzing and challenging actual performance against Budget/Forecast/Latest Estimate for Capex & Opex to gain insights into current progress and explain reasoning for variance;
  • Evaluate investment opportunities, contributing to selection of high-potential projects that maximized returns (creating feasibility studies and business cases);
  • Present findings of cost analysis to relevant management stakeholders in clear way and provide financial business advise, usually by organizing either round table or formal recurrent meetings
  • Ensure compliance with financial regulations and internal policies, mitigating risk and maintaining strong control environment.
  • Manage cash flow effectively, ensuring sufficient liquidity for ongoing operations while minimizing interest expense on outstanding debt;
  • Gather feedback on existing management reporting process and implement new needs in order to assure reporting packages are in line with current needs of users and provide most
    relevant information;
  • Build and maintain financial models to evaluate business scenarios, assess risks, and forecast future performance;
  • Evaluate project applications and verified with outline specifications to approve, reject and recommend adjustments;

Sr. Global Marketing Finance Ops Specialist

Adobe
Bucharest , Romania
2016.09 - 2022.03
  • Earned recognition as top performer consistently exceeding targets throughout tenure as specialist in field;
  • Increased sales revenue with targeted marketing campaigns and strategic product positioning;
  • Enhanced team productivity by streamlining processes and implementing time-saving strategies;
  • Implemented new training programs for staff, leading to higher employee retention rates and better overall performance;
  • Partner with key stakeholders such as Procurement, Corporate Finance, AP and Legal to drive process improvements;
  • Create, review and analyze financial trend and outlook reports;
  • Monthly participating and active involvement in financial statements review before submission;
  • Business partnering with Cost center owners to provide financial management support, value added analysis and insight;
  • Participate in preparing annual budget in coordination with budgeting and financial planning team;
  • Ensure proper control and monitoring for all expenses vs. allocated budget and ensure not exceeding allocated budget;
  • Prepare monthly/quarterly/ annual financial reports related to organization’s financial performance. Prepare financial reports, charts, tables and other exhibits as requested. Perform monthly balance sheet, income statement and changes in financial position/budget
    variance analysis;

Sr. Marketing Budget Specialist (Global Role)

Adobe
2016.01 - 2016.09
  • Contribute to grant proposal writing efforts by providing accurate financial data and projections required for funding applications;
  • Develop comprehensive budget plans for marketing departments, resulting in increased efficiency and optimized resource allocation.
  • Collaborate with department heads to identify areas of potential savings, leading to more effective spending practices;
  • Trained new team members on internal budget procedures, fostering collaborative work environment among finance staff members;
  • Prepare monthly/quarterly/ annual financial reports related to organization’s financial performance. Prepare financial reports, charts, tables and other exhibits as requested. Perform monthly balance sheet, income statement and changes in financial position/budget
    variance analysis;
  • Participate in preparing annual budget in coordination with budgeting and financial planning team;

Marketing Budget Specialist (Global Role)

Adobe
2013.11 - 2016.01
  • Contribute to grant proposal writing efforts by providing accurate financial data and projections required for funding applications;
  • Develop comprehensive budget plans for marketing departments, resulting in increased efficiency and optimized resource allocation.
  • Collaborate with department heads to identify areas of potential savings, leading to more effective spending practices;
  • Trained new team members on internal budget procedures, fostering collaborative work environment among finance staff members;
  • Prepare monthly/quarterly/ annual financial reports related to organization’s financial performance. Prepare financial reports, charts, tables and other exhibits as requested. Perform monthly balance sheet, income statement and changes in financial position/budget variance analysis;
  • Participate in preparing annual budget in coordination with budgeting and financial planning team;

Head of Service & Customer Support Assistant

Roche Diagnostics Corporation - Romania
2010.01 - 2013.11
  • Champion innovative solutions to address customer needs, leading to increased product offerings and revenue streams.
  • Increase departmental efficiency with implementation of improved project management tools and techniques.
  • Implement cost-saving measures to balance department budget while maintaining service quality.
  • Create culture of continuous learning through establishment of regular workshops and training sessions for employees at all levels.

Education

MBA - Business Administration

Bucharest Academy of Economic Studies
Bucharest
2008.10 - 2010.06

Skills

Capital Investment Analysis

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Accomplishments

“Finance Excellence Award – Great Partner” received from the
Adobe Executive VP & CMO
“Friends of Global Procurement” received from the Global
Purchasing team in Adobe

Software

Microsoft Office

SAP

Ariba

Anaplan

Hyperion

P2P Experience

Database systems

Azure Platform

Languages

English

Timeline

Finance Business Partner

Mega Image - Ahold Delhaize Group
2022.03 - Current

Sr. Global Marketing Finance Ops Specialist

Adobe
2016.09 - 2022.03

Sr. Marketing Budget Specialist (Global Role)

Adobe
2016.01 - 2016.09

Marketing Budget Specialist (Global Role)

Adobe
2013.11 - 2016.01

Head of Service & Customer Support Assistant

Roche Diagnostics Corporation - Romania
2010.01 - 2013.11

MBA - Business Administration

Bucharest Academy of Economic Studies
2008.10 - 2010.06
Daniela Florentina MincaFinance Business Partner