Results-driven sales and finance professional with nearly 10 years of experience in the FMCG sector, specializing in sales management, customer relationship building, revenue finance, and business control. Currently serving as Regional Manager at Coca-Cola HBC, I lead strategic initiatives to boost performance in the Belgrade region. Recognized as a member of the talent pool at each organization I've worked with, I have a strong focus on leadership and people development. I am seeking opportunities to expand my multinational experience. Resilient and adaptable, I possess high learning agility and a commitment to driving impactful results.
- Lead a team of 150 sales professionals (three leadership layers)
- Responsible for 3 channels (TT, OT, HoReCa)
- Full P&L responsibility
- leading a team of 50 sales professionals (two leadership layers)
- Covering TT market of South Serbia
- Achieved category leadership for the first time in CCH history
- Managed most significant TT accounts (Sales, Negotiation, Customer relationship, Commercial contracts)
- Redesigned the area in RTM sense, and promoted two of my direct reports
- Area P&L responsibility
- Commercial project team operating as per Scrum methodology to unlock growth opportunities in HoReCa channel
- Top line management of the BU
- Category P&L ownership
- Talent program project related to full Coffee business launch
- 5 member team senior finance analyst
- Day to day liaison with group and commercial stakeholders
- lead full planing process for whole BU related to all financial statements
- Budget control
- Insightful management reporting
- leading a team of 5 financial analyst
- Regional role, covering 7 Adriatic markets
- Full P&L ownership of Confectionery category
- Regional position covering 7 Adriatic markets
- Support to Business Controller
- Supported month-end closing process by preparing journal entries, account reconciliations, and variance analysis reports.
- Sales cost control and reporting
- General tax administration
Resilience
Sales
Finance
Promo optimization
Strategic planning