Hi, I’m
Diler Ersayoglu
Istanbul
Summary
Innovative and goal-oriented Manager well-known for creating positive workplace culture and high-performing teams.
Passionate about sourcing and product, this approach has significantly enhanced business, securing a fashionable and relevant product offers with high quality and high profitability.
Blend strong negotiation skills with agility to drive results and excel in strategic sourcing and robust vendor management.
Experienced and highly determined manager passionate about developing innovative methods by always challenging the status-quo and thinking out of the box.
Comfortable working in fast-paced and deadline-driven environment.
As Global Merchandising Senior Manager with a proven track record at H&M Home, building relevant product offers and long-term strategies to secure strategic supplier base globally.
Overview
31
years of professional experience
1
Certification
Work History
H&M Home
Global Merchandising Senior Manager
01.2021 - Current
Job overview
- Securing strong product offer by educating suppliers with brand style platforms resulting increased share of pick & buy by 20% for the 1st time in Brand's history.
- Established strong relationships with assortment teams and stakeholders, ensuring long-term assortment strategy is achieved timely.
- Led global cross-functional teams of 30 people to achieve high quality in product offer and production.
H&M Home
Global Expansion Manager
08.2020 - 12.2020
Job overview
- Sourcing right market for the right product and secure strong supply chain to support the brand's growth.
- Prepare the organization for the transformation to become one global team with own company mindset.
H&M Kids, Men & Legwear
Regional Product Manager
10.2018 - 07.2020
Job overview
- Secure the execution of the best customer purchasing strategy together with Buying and R&D teams.
- Negotiated contracts with vendors and suppliers, securing favorable terms for the company.
- Setting clear short and long-term strategies for Kids and Men assortment with Buying to strengthen near shore strategy in Europe region by securing 30% share.
- Streamlined supply chain processes to ensure timely delivery of products with 96% on-time while reducing operational costs.
H&M Jersey & Woven
Product Manager
08.2017 - 09.2018
Job overview
- Manage supplier relations related to short and long-term goals of both Jersey and Woven categories by considering price, fashion, quality, speed, sustainable material and innovation with reducing lead times by 3 weeks.
- Worked in cooperation with regional supply chain and across product groups to secure best production and optimize procurement procedures.
C&A Sourcing Turkiye Hub
General Manager & Sourcing
11.2012 - 02.2017
Job overview
- Led the implementation and change management of Company's new KPI based systems within the vendor base and the HUB team; increased performance - on-time delivery from 73% to 94% and Sustainability rate from un-known to Gold and Silver vendor base.
Tesco Sourcing Europe Hub
General Manager, Clothing
05.2011 - 10.2012
Job overview
- Lead Sourcing Project in Eastern Europe and North Africa in 12 countries.
- Research, identify, and develop new production countries to support company's 40% Close To Home Sourcing target.
- Set up Morocco office within 9 months, delivered product from 4 different vendors on a 12wk pipeline and 3wk fast pipeline for denims and non-denim bottoms out of Morocco.
Tesco Sourcing Europe Hub
Merchandising Manager
10.2009 - 05.2011
Gap International Sourcing Europe Hub
Vendor Management Manager
01.2008 - 01.2009
Job overview
- Responsible primarily for assessing vendor capabilities for Gap Inc. and Brands; work cross-functionally to develop and support vendor performance management tools and processes.
- Office Lead for VMI (Vendor Managed Inventory), RR (Rapid Response), PLM (Product Lifecycle Management) System Creation, OMS (Order Management System) transition, Project Simplify.
Banana Republic
Merchandising Manager, Product Development
05.2007 - 12.2007
Job overview
- Managed product development stages by working closely with Product Development team in New York, cross functional teams in the Region and vendors; discuss and partner for the strategy of seasons sample allocations.
- Source alternative vendors, negotiate on the prices to support company's and region's goals.
Banana Republic
Senior Merchandiser, Production
03.2003 - 04.2007
EGE Apparel Sourcing
Self-employed
08.1998 - 02.2003
METROPOL Textile Trading & Representation Office
Merchandiser
11.1993 - 07.1998
Education
Bogazici UniversityIstanbul, Turkiye
Bachelor of Science from Economics
06.1993
Skills
- Leading High Performance Teams to be Agile & Flexible in an unpredictable and fast changing environment
- Growth Mindset, Analytical, Influencing, Strategic Thinking, Solution Oriented, Process-driven, New Method Creation, Change Management Skills
- Experience in Strategic Sourcing & Developing Fashionable & Relevant Product Offer
- Strong Negotiation & Vendor Management
- North Africa & Europe Region Strategic Sourcing in Apparel
- Global Strategic Sourcing for HOME Hard Deco
Certification
H&M – Project Management - 2021
H&M – GAIA Leadership in Transformation – 2020
H&M – Negotiation Skills “Train The Trainer” – 2018
H&M – Situational Leadership – 2019
H&M – GAIA Leadership Skill – Session1 – 2018
H&M – Trainer for Code Of Ethics – Dilemma
Franklin Covey - Facilitation for Managers – 2016 (C&A)
Michigan Ross School of Business – Management of Managers – 2014 (C&A)
Raju Sajnani - Leadership Program in HK – 2014 (C&A)
TESCO Academy in Seoul – Completed 6 modules in Leadership Training – 2011 - 2012
GAP – Performance Leadership - Leading High Performance - 2007
GAP – Leading People@Gap - Inside Out Coaching - 2006
GAP – Leading People@Gap – Situational Leadership II - 2006
Wharton Business School – Negotiation Skills Training - 2005 (GAP)
Timeline
Global Merchandising Senior Manager
H&M Home
01.2021 - Current
Global Expansion Manager
H&M Home
08.2020 - 12.2020
Regional Product Manager
H&M Kids, Men & Legwear
10.2018 - 07.2020
Product Manager
H&M Jersey & Woven
08.2017 - 09.2018
General Manager & Sourcing
C&A Sourcing Turkiye Hub
11.2012 - 02.2017
General Manager, Clothing
Tesco Sourcing Europe Hub
05.2011 - 10.2012
Merchandising Manager
Tesco Sourcing Europe Hub
10.2009 - 05.2011
Vendor Management Manager
Gap International Sourcing Europe Hub
01.2008 - 01.2009
Merchandising Manager, Product Development
Banana Republic
05.2007 - 12.2007
Senior Merchandiser, Production
Banana Republic
03.2003 - 04.2007
Self-employed
EGE Apparel Sourcing
08.1998 - 02.2003
Merchandiser
METROPOL Textile Trading & Representation Office
11.1993 - 07.1998
Bogazici University
Bachelor of Science from Economics
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