Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Dragan Mihajlovic

Dragan Mihajlovic

Growth Marketing Strategist
Vienna

Summary

An entrepreneurial and strategic E-commerce Leader with over six years of commercial experience, including nearly four years specializing in building direct-to-consumer brands and executing go-to-market strategies for new market entries. Possesses a founder's mindset with a proven ability to take full ownership of the entire business lifecycle—from initial market analysis and process architecture to scaling revenue and building strategic partnerships. Combines a deep, innate understanding of European market dynamics with hands-on expertise in driving growth across all key e-commerce KPIs.

Overview

7
7
years of professional experience
2
2
Certifications
1
1
Language

Work History

Founder & E-commerce Strategy Consultant

Self-Employed
08.2022 - Current
  • Project: D2C Brand Launch & Scaling (Wellness Brand) Developed the complete go-to-market strategy, from brand positioning and competitor analysis to launch. Scaled revenue to profitability, taking full ownership of KPIs including margin development, repeat purchase rates (achieved 30%), and new customer acquisition quotas. Architected the operational backbone, establishing all processes for logistics, customer service, and marketing to ensure a seamless expansion.
  • Project: Market Entry Strategy & Process Design (B2B) Successfully validated a new business model by executing a proof-of-concept lead generation campaign, generating 15 qualified inbound B2B leads within 5 days and confirming the market's demand for a modern, digital-first solution. Discovered the ICP and created a GTM Strategy.
  • Project: International Market Expansion Consulting (Croatian D2C Brand) Developed the complete go-to-market strategy for 'Adria Herbica,' a Croatian cosmetics startup, for their primary objective of launching into the German market. Advised on platform selection (Shopware), competitive positioning against German brands, and DACH-specific logistics.

Sales Manager

Store Media GmbH
03.2021 - 07.2022
  • Managed the full B2B sales cycle for sensory marketing solutions. This role was pivotal in identifying the limitations of traditional, high-overhead sales models, sparking the transition to building more scalable, e-commerce-first ventures.

B2B Technical Sales Executive

Xcon GmbH
01.2019 - 02.2021
  • Specialized in selling complex, high-value 3CX Voice-over-IP (VoIP) telecommunications systems to B2B clients, consistently exceeding sales targets and developing a strong foundation in client consultation and managing long sales cycles.

Education

HubSpot Inbound Marketing Certified - Inbound Marketing

HubSpot Academy
Online
04.2001 -

Skills

  • E-commerce Strategy: Go-to-Market Strategy, International Market Expansion, P&L Management
  • Business Operations: Process Architecture & Optimization, Logistics, Customer Service Strategy
  • AI & Automation: Process Automation (Zapier), Lead Enrichment & Prospecting (Clay), AI Content Generation (Genspark, ChatGPT), Automated Workflow Design
  • Growth & Marketing: Performance Marketing (SEA/Social), CRO, CRM & Retention Measures
  • Business Development: Strategic Partnerships, Influencer & Affiliate Marketing, Channel Expansion
  • Platforms & Analytics: Shopify, Google Analytics, Advanced Excel

Certification

Certified E-commerce Marketing Specialist (DigitalMarketer)

Timeline

Founder & E-commerce Strategy Consultant

Self-Employed
08.2022 - Current

Sales Manager

Store Media GmbH
03.2021 - 07.2022

B2B Technical Sales Executive

Xcon GmbH
01.2019 - 02.2021

HubSpot Inbound Marketing Certified - Inbound Marketing

HubSpot Academy
04.2001 -

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Dragan MihajlovicGrowth Marketing Strategist