Emre Umur Çakır
Assistant Brand Manager
İstanbul
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
4
4
years of professional experience
5
5
Years of bachelor educationas
2
2
Languages
Work History
Assistant Brand Manager
Finish Detergents, Reckitt Türkiye
İstanbul
10.2023 - Current
- Co-led Finish’s P&L, overseeing a turnover of £109M and a brand investment budget of £8.5M
- Directed all NPD/EPD processes for the entire Finish portfolio in collaboration with the global innovation team
- Launched the #MutfaktaBirlikte campaign, promoting equal responsibilities for women and men in kitchen tasks, resulting in a significant increase in Brand Health Scores
- Managed 360 marketing strategies (ATL/BTL), including competition, trade & channel strategies, and account-specific incentives
- Launched the variant oriented #LemonFreshness full-funnel campaign, managing TVC, digital, and OOH media plans
- Held E2E responsibility for creating and executing purpose-driven campaigns, such as “Yarının Suyu” and “Mutfakta Birlikte” with Özcan Deniz and Müge Anlı
- Oversaw the Finish D2C platform (finish.com.tr), driving sales through B2B partnerships and campaigns
- Tracked P&L, initiated CRM activities, and managed after-sale processes to ensure customer satisfaction and operational efficiency
- Served as a jury member for university-wide career case competitions, preparing and evaluating cases for students
- Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
Assistant Brand Manager
Air Wick, Reckitt Türkiye
İstanbul
03.2023 - 09.2023
- Managed advertorial campaigns on various OPT TV programs featuring prominent personalities like Müge Anlı and Alişan
- Monitored and analyzed KPIs via IPSOS, Nielsen
- Conducted in-depth market share analysis to identify opportunities for increasing sales and addressing gaps in the overall market
- Developed key visuals for e-commerce assets and POSM activities, driving brand visibility and engagement
- Led NPD and EPD processes for main SKUs, and managed artwork transitions for Decosphere and Freshmatic products
- Implemented influencer collaborations and developed digital marketing strategies to drive promotions across sales channels
Turkey Sales Manager
Monterey Mushrooms, Amycel
Türkiye
09.2021 - 02.2023
- Executed over 100 customer and sector visits across 23 cities in Turkey, gathering valuable insights and fostering strong relationships
- Developed comprehensive reports on key customers, identifying strategic opportunities to enhance customer acquisition and retention
- Designed a promotional and informative handbook for producers, significantly boosting product visibility and marketing effectiveness
- Contributed to Amycel's market share growth by 1000 basis points in the Turkish market through targeted marketing strategies and initiatives
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Coordinator
Bilkent University, Information Office for Prospective Students
Ankara
11.2020 - 01.2022
- Managed Bilkent University's student promotion team (120 people) for a year and helped decision-makers with the university's marketing strategies
- Managed a fourth-month training period with 240 applications and 130 candidates
- Administrated a three-weeks promotional organization where I was the head of a 60-person team and 3500 family visits
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
Intern
LC Waikiki Mağazacılık
08.2020 - 09.2020
- Categorized over thirty thousand products for the Russian, African and Turkish e-stores
- Wrote descriptions for the products to ease the purchase
- Created tags for categories compatible with SEO strategies
Intern
Ankara Güven Hospital
Ankara
07.2020 - 08.2020
- Helped the sales team by answering questions from patients and making appointments
- Prepared reporting spreadsheets to follow employee efficiency and revenue by sales
Purchasing Intern
Sms Ersanlar Ltd. Şti.
Antalya
05.2019 - 06.2019
- Recorded daily data's of sold and purchased mushrooms
- Prepared various unit cost calculation excel spreadsheets for departments
Education
B.Sc. - Management
Bilkent University
Ankara 09.2016 - 01.2022
B.Sc. - Management
Universitat De Porto
Portugal 02.2020 - 07.2020
Skills
Microsoft Office
Extra-Curricular Activities
Marketing & Sales Activities, Led market research, audience analysis, and secured sponsorships at Radyo Bilkent and guided high school students in Bilkent University for 3 years.
Media & Brand Representation, Represented Microsoft Turkey as a Windows Ambassador, managing content and product analyses in 2017.
Event & Cultural Organization, Assisted in the Istanbul Film Festival and participated in a cultural heritage project in France in different years.
Other Information
Analytical thinker, Capable of handling problems, Outgoing, Rational, Good at multitasking, Self-motivated, Skiing, Gaming, Doing fitness, Cooking, Travelling (visited Porto, Lisbon, Berlin, Barcelona, Granada, Madrid, Vienna, Prag, Budapest, Lyon, Warsaw, Cyprus, Rome, Düsseldorf, Amsterdam, Amman at different years)
Timeline
Assistant Brand Manager
Finish Detergents, Reckitt Türkiye
10.2023 - Current
Assistant Brand Manager
Air Wick, Reckitt Türkiye
03.2023 - 09.2023
Turkey Sales Manager
Monterey Mushrooms, Amycel
09.2021 - 02.2023
Coordinator
Bilkent University, Information Office for Prospective Students
11.2020 - 01.2022
Intern
LC Waikiki Mağazacılık
08.2020 - 09.2020
Intern
Ankara Güven Hospital
07.2020 - 08.2020
B.Sc. - Management
Universitat De Porto
02.2020 - 07.2020
Purchasing Intern
Sms Ersanlar Ltd. Şti.
05.2019 - 06.2019
B.Sc. - Management
Bilkent University
09.2016 - 01.2022
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