Gökçek Kankaya Deveci
Istanbul,Sarıyer
Summary
Results-driven Demand Planning and Commercial Strategy professional with 10+ years of experience across global beauty and financial services organizations. Proven expertise in forecasting, commercial planning, market growth strategy, and cross-functional leadership across EMEA and Africa markets. Strong track record of improving forecast accuracy, driving profitable category growth, and aligning marketing, finance, and supply chain teams through integrated business planning.
Overview
16
16
years of professional experience
Work History
Demand Planning Manager
Avon Products, Inc.
01.2024 - Current
- Lead demand planning and forecasting for Turkey, Egypt, and Morocco, aligning commercial and supply chain strategies to support business growth.
- Manage the end-to-end forecasting process across multiple markets, ensuring accurate and timely demand planning.
- Analyse market trends, category performance, and marketing initiatives to identify growth opportunities and demand risks.
- Partner with marketing, finance, analytics, and supply teams to align demand plans with commercial objectives.
- Lead the Demand/Supply Review Executive Meetings as part of the S&OP cycle.
- Provide insights on campaign and category performance, supporting decision-making, and leading IBP processes.
- Monitored forecasting KPIs (Bias and WAPE) and implemented continuous improvements.
Regional Marketing Commercial Lead & Forecasting
Oriflame
01.2021 - 12.2023
- Lead commercial planning and forecasting for Nigeria and Ghana, driving growth across beauty categories.
- Supervised team operations and coordinated with finance, analytics, demand planning, and field teams.
- Developed channel-specific promotional strategies (Direct Sales and E-commerce) to maximise ROI.
- Managed the annual commercial planning budget and ensured alignment with strategic priorities.
Senior Demand Forecaster
Avon
07.2018 - 12.2020
- Owned forecasting for Fragrance and Body categories, supporting commercial and supply chain decision-making.
- Delivered data-driven demand forecasts using historical data, pricing, promotions, and market trends.
- Improved category planning by conducting price sensitivity and seasonality analyses.
- Collaborated with category and campaign teams to support profitable product launches, and marketing plans.
Regional Senior Business Analyst (EMEA)
Avon
11.2013 - 07.2018
- Supported campaign execution systems and operational processes across EMEA markets.
- Managed campaign configuration including offers, incentives, discounting, and system parameters.
- Led system testing, error resolution, and campaign setup validation for multi-country operations.
- Coordinated with global IT teams to develop, test, and implement system improvements.
Strategic Support & Planning Team Leader
Garanti Bank Call Center
11.2011 - 09.2013
- Led workforce planning and forecasting for inbound and outbound call center operations.
- Developed long-term and intraday forecasts using historical trend analysis.
- Managed workforce scheduling and staffing optimization using Teleopti WFM tools.
- Reported service level performance and operational insights to leadership teams.
Strategic Support & Planning Specialist
Garanti Bank Call Center
12.2009 - 11.2011
Education
Industrial Engineering
Istanbul Ticaret Universitesi
01-2009
Terakki Vakfi Ozel Şişli Terakki Lisesi
Skills
- Demand Forecasting and Planning
- Commercial strategy
- Integrated Business Planning (IBP)
- Market and Consumer Insights
- Promotional Effectiveness
- Cross-functional leadership
- Revenue and Profit Optimisation
- Forecast accuracy (bias / WAPE)
- Inventory Optimisation
- Pricing and Promotion Analysis
- Stakeholder management
- Supply chain alignment
- S&OP process
- Team leadership
- Supply chain collaboration
Languages
English
Advanced
C1
Timeline
Demand Planning Manager
Avon Products, Inc.
01.2024 - Current
Regional Marketing Commercial Lead & Forecasting
Oriflame
01.2021 - 12.2023
Senior Demand Forecaster
Avon
07.2018 - 12.2020
Regional Senior Business Analyst (EMEA)
Avon
11.2013 - 07.2018
Strategic Support & Planning Team Leader
Garanti Bank Call Center
11.2011 - 09.2013
Strategic Support & Planning Specialist
Garanti Bank Call Center
12.2009 - 11.2011
Industrial Engineering
Istanbul Ticaret Universitesi
Terakki Vakfi Ozel Şişli Terakki Lisesi