Helmut Friedl
Senior Commercial Store Planner
Brunn Am Gebirge,Austria
Summary
Dynamic Senior Executive with a proven track record at C & A, leveraging retail analytics and project management skills to drive strategic initiatives. Achieved a unified store look across Europe, enhancing consumer engagement through innovative technology solutions. Demonstrated leadership by driving cross-functional collaboration, resulting in data-driven decisions that fueled profit growth and improved consumer engagement.
Overview
35
35
years of professional experience
5
5
years of post-secondary education
Work History
Senior Commercial Store Planner
C & A Buying
Vienna/Düsseldorf
09.2020 - Current
- Managed CI Update project to ensure timely completion, staying within budget and scope, achieved one look for total 1100 european stores.
- Analysed consumer engagement from window interaction, footfall capture rate, shopper behaviour through the integration of cutting-edge retail technology solutions in Germany, Netherlands and Belgium.
- Evaluated existing european store portfolio alongside with Amay, Dennis and Volker, leading to strategic benchmarking for location relevant property decisions
- Developed data driven store grading in collaboration with cross-functional teams resulting in more informed, standardised business decisions and profit fund growth.
Leader Projects
C & A Mode GmbH & Co KG
Vienna, Austria
01.2017 - 09.2020
- Led cross-functional teams to achieve company-wide goals, implemented new store concept in CEE.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Facilitated communication between departments, ensuring alignment on transformation (T4S, G2MT, SMILE) project objectives and requirements.
- Designed end-to-end jda/Blue Yonder and SAP digital supply chain applications for Enterprise Planning, Channel Clustering, Size Scaling and Assortment Planning, customised for C&A.
Assortment Manager/Regional Merchandise Planner
C & A Mode GmbH & Co KG
Vienna, Austria
08.2002 - 08.2017
- Responsible for Men and Women articles with focus on formal wear, young fashion and lingerie for CEE market (9 countries)
- Predicted, analyzed and maintained Open to Buy (OTB)
- Collaborated with buyers to ensure accurate forecasting of seasonal trends and product demand.
- Conducted regular business reviews, identifying areas of opportunity and developing action plans accordingly.
- Analyzed historical data to identify opportunities for growth and margin improvement.
- Increased sales by strategically planning and managing merchandise assortments.
- Researched competitors' actions in marketing, sales and distribution to develop new merchandising strategies in CEE markets.
Leader Local Merchandise Planning/Allocation
C & A Mode GmbH & Co KG
Vienna, Austria
09.1998 - 08.2002
- Improved inventory turnover by implementing effective allocation strategies and analyzing sales data on emerging CEE markets.
- Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
- Built high-performing team by recruiting talents and providing ongoing support in a learning environment.
Buyer/Product Manager
C & A Buying
Salzburg-Düsseldorf
04.1995 - 09.1998
- Managed full product lifecycle for women homewear, fabrics and home articles
- Forecasted purchasing trends and improved merchandising strategies.
- Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company's benefit.
- in Europe and Asia
- Ensured timely delivery of products throughout the full supply chain by closely monitoring vendor performance and addressing any issues promptly.
- Maintained complete documentation and records of all purchasing activities.
Trainee
C & A Mode GmbH & Co KG
06.1990 - 08.1995
- Participated in on-the-job training, working closely with supervisors and coworkers and asking appropriate questions in stores, distribution centers and buying.
- Attended training courses to build understanding of processes, techniques, and industry.
Education
High School Diploma -
Higher Vocational Commercial College
Weiz 09.1984 - 05.1989
Skills
Retail analytics
Microsoft VBA and M, SQL coding
Project management
Leadership
Space planning
Category management
Customer flow analysis
Timeline
Senior Commercial Store Planner
C & A Buying
09.2020 - Current
Leader Projects
C & A Mode GmbH & Co KG
01.2017 - 09.2020
Assortment Manager/Regional Merchandise Planner
C & A Mode GmbH & Co KG
08.2002 - 08.2017
Leader Local Merchandise Planning/Allocation
C & A Mode GmbH & Co KG
09.1998 - 08.2002
Buyer/Product Manager
C & A Buying
04.1995 - 09.1998
Trainee
C & A Mode GmbH & Co KG
06.1990 - 08.1995
High School Diploma -
Higher Vocational Commercial College
09.1984 - 05.1989
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