Ilaria Vagnati
Area Manager
Milan
Summary
Excelled in project management, business development, and fostering strong client relationships. Skilled in negotiation and team leadership, consistently improved sales through strategic marketing and effective communication. Achievements reflect a commitment to excellence and attention to detail.
Overview
11
11
years of professional experience
Work History
Area Manager EMEA Emerging Markets
Kering Eyewear Spa
02.2023 - Current
- Developing and managing distributors and key accounts of EMEA Emerging Markets.
- Fully responsible for sales turnover, customer negotiations, trade terms, and marketing activities of the countries managed.
- Sell-in and sell-through analysis to develop the business and increase the market share.
- Business Plan definition for the New Brands (Maui Jim and Lindberg) launch.
- Marketing strategy definition and implementation in collaboration with the TM team.
Trade Marketing Specialist EMEA Emerging Markets
Kering Eyewear Spa
07.2021 - 02.2023
- Defined the annual Marketing Plan in each market, in accordance with the Distributor and the Area Manager.
- Managed the annual BTL of the channel.
- Ensured the deployment of Marketing, VM, and Communication Guidelines in EMEA Distributor's channel by adjusting them accordingly to each market's needs.
- Ensured the deployment of POP materials, Permanent Fixtures, and In-Store Customizations in the main KAs stores.
- Complied with other company functions to establish the best creative ideas for our POS (Global Trade Marketing, Designers, and Brand Manager team).
- Managed Instagram accounts and E-commerce of all main KAs to ensure social activities deployment according to the Guidelines.
- Organized sales campaigns by scouting locations, restaurants, logistic services, and dedicated experiences for clients.
- Supported the Sale session with KAs during the Sales Campaign.
Junior Brand Specialist
Kering Eyewear Spa
01.2020 - 07.2021
- Prepared product briefing for new collections development by collecting and combining different market needs and Brand's inputs/guidelines.
- Collaborated and coordinating with the Product team during the development of new collections by participating in creative alignment, pre-selection, final editing, pricing, and sales ranking meetings.
- Prepared and presented brand presentations to disclose new collections to Sales Force during strike events and sales meetings.
- Collaborated with the PR & Comm team to define annual communication plans, and with Global Trade Marketing to manage 360° projects.
- Supported the definition of short and long-term business plans for the assigned Brands to reach Brand objectives by implementing the best strategies.
Junior Trade Marketing Specialist ITALY Subsidiary
Kering Eyewear Spa
12.2018 - 01.2020
- Managed Area Sales Force requests for BTL materials and the roll out of Visibility Projects in Top Accounts' doors, as well as visibility OOH projects.
- Managed daily communication with Field Marketing Agency and In-Store Specialist to ensure regular development of BTL activities
- Managed e-commerce and social networks of our Top Accounts.
- Prepared weekly reports for store check visibility, business reviews, and cost controlling.
- Prepared and proactively analyzing sell-in and sell-out reports to define Category Management strategies.
- Prepared ad hoc promos to incentivize sell-in, taking advantage of incentive & GWP programs.
- Supported Sales Events and Sales Campaigns organization
Sales & Marketing Analyst Intern
L'Oreal
05.2018 - 11.2018
- Analyzed sales data to elaborate reports and presentations about products, channels, and sales' trends.
- Analyzed sales representative performances and supported commercial decisions to guarantee the achievement of commercial goals and optimize the decisions taken with the sales manager.
- Created analysis to support strategic decisions taken by the division's key players.
- Monitored Sales Force requests for PLV materials.
- Managed a specific project aimed at strengthening the sales and marketing approach to business.
Auditor Assistant
BDO
11.2017 - 05.2018
- Audit
- In-depth analysis of accounting and book-keeping principles, used for reviewing financial reports of limited companies
- Analyzing and defining quality standards.
Hostess & Guest Assistance
Venice Host
01.2014 - 09.2016
- Welcoming and assisting guests.
- Checking in clients.
- Giving directions and assistance.
Education
M.D. - Economics And Management
Cattolica Del Sacro Cuore University
Milan 04.2001 -
J.D. - Econimics And Management
Cà Foscari University
Venice 04.2001 -
Skills
TECHNICAL SKILLS
Excel, Power Point, Word, SAP, SAP BI
SOFT SKILLS
- Project Management & Business Development
- Interpersonal & Communication
- Relationship building with multiple actors
- Negotiation
- Team Leadership
- Attention to Details
Languages
Italian
Native language
English
Advanced
C1
Spanish
Upper intermediate
B2
French
Intermediate
B1
Hand made artisanal works, traveling
Since I was a child, I loved to do crafts: bracelets, earrings and necklaces with beads, decoupage, cross stitch, bags with crochet. Unfortunately, growing up I had to put aside my first passion, to make room for the second: travel. I'm very lucky because my work gives me the opportunity to visit many countries and to get constantly in touch with new people and traditions; but also in my free time I do not stop. My last stop was Colombia.
Timeline
Area Manager EMEA Emerging Markets
Kering Eyewear Spa
02.2023 - Current
Trade Marketing Specialist EMEA Emerging Markets
Kering Eyewear Spa
07.2021 - 02.2023
Junior Brand Specialist
Kering Eyewear Spa
01.2020 - 07.2021
Junior Trade Marketing Specialist ITALY Subsidiary
Kering Eyewear Spa
12.2018 - 01.2020
Sales & Marketing Analyst Intern
L'Oreal
05.2018 - 11.2018
Auditor Assistant
BDO
11.2017 - 05.2018
Hostess & Guest Assistance
Venice Host
01.2014 - 09.2016
M.D. - Economics And Management
Cattolica Del Sacro Cuore University
04.2001 -
J.D. - Econimics And Management
Cà Foscari University
04.2001 -
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