İrem Karabay
E-Retailer Executive
ISTANBUL
Overview
5
5
years of professional experience
Work History
E-Retailer Executive
L'Oreal
12.2022 - Current
- Developing projects to ensure that the customer has the best shopping experience in the online channel.
- Preparation of Weekly/Monthly and Annual campaign plans.
- Cooperation with Marketing, Finance, Supply Chain and all relevant departments.
- Responsible for maintaining customer relationships and implementing sales plans to achieve targeted results for each retailer.
- Negotiating and aligning joint business plans with our existing and new E- business partners.
- Addressing the challenges related to increase of E-commerce business: finding best practices in the market, exploring knowledge about E-Client’s behaviors, monitoring competing brands.
- Coordination of operational activities related to the listing of new products etc.
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensure website UX/UI.
Junior Category Manager
Boyner
06.2021 - 12.2022
- Responsible for the Cosmetics Category
- Positioning of banners and links in accordance with trends
- Conducting competitor analysis
- Examination of data in coordination with the digital marketing team
- Monitor and analyze market trends, activities and strategies
- Determine annual and seasonal category strategy by evaluating national and international developments in the sector, data regarding categories past practice and performance, and the targeted customer needs and expectations.
Category Specialist
Gittigidiyor (eBay Türkiye)
09.2019 - 06.2021
- Supporting the campaign preparation process with suppliers,
- Ensure broadcasting campaigns correctly and on time,
- Follow-up of new trends in the market and competitor analysis,
- Executing and also reporting all operational processes of the category team,
- Arranging coordination between other departments for the campaign process,
- Developing business relations with local brands and distributors of worldwide known brands in the retail sector,
- Seller Management; negotiations on trade-terms,
- Developing seller engagement with Marketplace team,
- Partnering with marketing and technology teams for the best shopping experience.
Education
BBA - International Business And Trade
Yeditepe University
Istanbul, Turkiye 04.2001 -
Skills
- Marketing
- Relationship Building
- Cross-selling techniques
- Customer Needs Assessment
- Problem-Solving
- Multitasking Abilities
- Teamwork and Collaboration
- Key Account Management
- MS Office Programme
- E-Commerce
Hobbies
- Swimming
- Spending time with my cats & family
- Basketball
- Bush Walk
- Diving
- Reading Personal Development Books
Timeline
E-Retailer Executive
L'Oreal
12.2022 - Current
Junior Category Manager
Boyner
06.2021 - 12.2022
Category Specialist
Gittigidiyor (eBay Türkiye)
09.2019 - 06.2021
BBA - International Business And Trade
Yeditepe University
04.2001 -
Similar Profiles
Karine SenlisKarine Senlis
Partenaire Business at L'OrealPartenaire Business at L'Oreal
Eric BurgosEric Burgos
Vendor at L'OrealVendor at L'Oreal
Pablo Carlo OrtizPablo Carlo Ortiz
Sr Manager, Sales Planning at L'OrealSr Manager, Sales Planning at L'Oreal
María Rodríguez RodríguezMaría Rodríguez Rodríguez
Medical Representative at L'OrealMedical Representative at L'Oreal
Aykut KılıçAykut Kılıç
Kategori Operasyon Uzmanı at Koç Holding Zer Merkezi Hizmetler Ve Ticaret A.Ş.Kategori Operasyon Uzmanı at Koç Holding Zer Merkezi Hizmetler Ve Ticaret A.Ş.