JAMES BALDWIN

I have over a decade of Account Management, Communications, and Client Management expertise within the Sports Marketing sphere. I bring a proven track record of leading major strategic and creative campaigns for some of the world's biggest brands (PUMA, Porsche, adidas), driving growth and engagement to make a meaningful impact on business success.

• Morgan Cole, Head of Creative Studio - adidas Digital Sports, Throughout his time at adidas Digital Sports, James delivered consistently high-quality copy in a quick, efficient, and proactive manner. He was always receptive to feedback when business needs changed, being flexible and extremely collaborative to produce results with a solutions-driven approach. James brings a proactive approach to everything he does - even when it means stepping beyond his role to get things done. He does this with an extremely positive energy that any team would be lucky to benefit from. Not only is he calm and collected under pressure, he never lets quality slip. I managed James as a mid-level copywriter, but I also believe he would excel in a senior copywriting position as well as in a senior manager level position. He is able to translate strategy into meaningful and effective action without getting caught in endless rounds of discussion and details. Any team would be lucky to have James join their ranks. I would have hoped he could stay on our team, but the only thing stopping that was organizational inability to retain him.
• Catherine Shanley, Global Account Director - Agentur LOOP, I had the pleasure of managing James in his time at LOOP, across a number of roles that were strategic, creative, and operational. James is incredibly dynamic and knowledgeable and adds meaningful value when it comes to writing and social concepts. He has a talent for understanding tone of voice. Whether it was social media copy for football topics or longer format work in other sport topics, James could find the right way of speaking to a particular audience with ease. Where he stood out in his agency role was his ability to see the big picture and be invested in projects end-to-end, beyond just his defined tasks. He is always willing to roll up his sleeves to bring concepts to life. He was also very proactive with improving the way we work and enhancing the quality of our collective output. Most importantly, he has an easy-going nature and down-to-earth personality that makes him a true pleasure to work with. Without any hesitation, I can recommend James from both a professional and personal point of view.

• Copywriter, adidas Digital Sports, 03/24/24, 09/01/24, Fixed-Term/Maternity Cover, Communications Lead: Move For The Planet, achieving 1M+ sign-ups, Communications Lead: Paris 2024, directing communications strategy, Communications Lead: Adizero: Road To Records & Berlin Marathon, Driving Daily Operations upgrade to 'You Got This' Brand TOV, Creative Copywriting across ASO, CRM, OOH, SEO, and more, Script & Voiceover ideation for major brand productions, Creative Concept Ideation & Development for major brand campaigns, Directed Localization/Translation after creation of EN copy, Daily use of Contentful, Emarsys, Figma, Jira, Lingohub, etc., Recommended for promotion to Senior Manager level
• Business Development Manager, Homefans Ltd, 03/01/23, 01/31/24, Part-Time/Freelance, Lead of Partnership Marketing & Influencer Marketing, Responsible for increasing Market Visibility & building P&L Models, Managed company's Public Relations arm, Drove update of company's Brand Guidelines, Directed Social Media Strategy & Social Media Content Execution, Lead Copywriter for all web, email, and social output, Recruited & managed Freelancer Pool across design/social/video
• Social Media Manager, Agentur LOOP GmbH, 08/01/19, 02/29/24, Full-Time, PUMA Europe x Foot Locker: Upsold from zero to 200K per annum as Account Manager & Strategy Lead, including Concept Ideation & Execution alongside Directing 2D/3D athleisure Productions, SportFive: Driving Business Growth opportunities as Account Lead, NY Jets UK: Client Relationship Management, leading and executing Social Media Strategy (inc. Live Event coverage) as Account Lead, Dharma: Contract Negotiations and Directing Strategy as Social Lead, PUMA Football: Directed 2D/3D Productions for national kit launches, including External Agency Management & Budget Management, as well as providing Brand Analysis & Reporting to inform strategy, PUMA Global TeamSport: Drove Creative Strategy & Execution, including Organizing 30-person/six-figure Production as Project Lead, Marcus Rashford: Directed Social Strategy to drive Public Relations and achieve KPIs as Account Manager & Social Lead, Porsche: Full Account Management in a solo capacity, driving Brand Strategy & complete Digital Content Production to an audience of over 100M as Interim Social Lead, Team Management of both internal and external resource, Recruitment of team members, including contract negotiations
• Social Media Consultant, LiveWire Sports; Sky Sports, 07/01/18, 11/30/18, Freelance, Produced Live Scripts/Inserts for IMG's/Sky Sports' TV Productions, Social Media Management of IMG's Live TV Production (Quest), Live Event Coverage on Social Media for Sky Sports
• Digital Media Coordinator, Norwich City Football Club, 11/01/14, 05/31/18, Full-Time, Led transition to new Website and CMS, achieving 96% YOY page-view increase to club-record 8.1M, Led Live Match Coverage, including Directing Social Strategy, Ideated & Directed successful Marketing Campaigns such as #CityOnTour and #ThanksWes, Team Management of the content department and directing productions, Digital Content Strategy ideation and execution for pre-season tours, Daily Social Media Management across all platforms, Implemented a new Brand TOV to better engage audience, Led on all major audio/video interviews with senior figures, Constructed and delivered major club statements