Joshua Shulman

Managed a Digital Marketing budget of $400k, in turn, I was able to select and facilitate campaign and general marketing distribution strategy that resulted in the following quarterly metrics:

• 130K Unique Web Visits (10% MoM growth) | 3,600 MCLs | 2,000 MQLs | 600 SQL (Meetings) | $1.5M Pipeline Generated

By leveraging the following responsibilities:

• Collaborated with the Sales, Marketing, and Product Marketing Leadership to define Bitmovin’s Ideal Customer Profile (ICP)
• Launched, Developed, and Led Bitmovin’s first Vertical and Product-focused GTM Campaigns based on clearly defined ICPS
• Created all project plans to ensure the timely delivery of all campaign assets and distribution strategies
• Selected & coordinated the type of content and the quantity of each asset type to deliver (and exceed) the web traffic and MQL goals of a given campaign
• Defined the distribution strategy and marketing mix for all campaigns based on ICP
• Facilitated the acquisition of 1000s of MQLs at an average growth rate of 10-15% MoM using a mix of marketing channels (such as paid & organic social, paid media, email marketing, and SEM)
• Facilitated the acquisition of 250-300 avg trial sign-ups at an average growth rate of 10-15% MoM
• Coordinated messaging & website updates to improve conversion to active trials from 1.5% to 10%
• Managed the Bitmovin Content Editorial calendar (Blogs, PDFs, & Webinars), resulting in: 500+ Unique Web Visits per page | Each blog had a 1-2% avg MCL conversion rate
• Selected and facilitated campaign and general marketing distribution channels such as email marketing, PPC channels, retargeting, SEO, digital channels, syndication, events and webinars production, social, content, etc…
• Established and managed a Digital ABM Strategy that included the creation & optimization of Bitmovin’s first lead gen nurture program in collaboration with Marketing Operations, resulting in higher quality (and warmer) leads and thus reducing sales cycles from 6-12 months to 3-9 months that include the
• Coordinated and owned activities with the 3rd party marketing agencies (including but not limited to: PR, SEO, and Content)
• Mentored/Managed a small digital marketing team, in addition, I trained all new and incoming marketing team members on Bitmovin’s SOP & Best Practices (1-3 people)

Managed a Digital Marketing budget of $200k, in turn, I was able to select and facilitate campaign and general marketing distribution strategy that resulted in the following quarterly metrics:

• 90K Unique Web Visits/Month on avg (5-10% MoM Growth) | 3,000 | 1,000 MQLs/Month avg | 300 SQL/Month (Meetings) | $500K Pipeline Generated

By leveraging the following responsibilities:

• Work with cross-functional teams to produce product-fit aligned MQL generating content (Webinars & PDFs) that resulted in an average of 750 MCLs per PDF and 200 MQLs per webinar
• Created, Managed, and Optimized Bitmovin Blog publication machine, including the publication, distribution, and reuse/repurposing of new and old content. Resulting in 5-10& MoM Organic Web Traffic Growth by leveraging High Volume keywords
• Copywriting emails, blogs, landing pages, ads, and social media posts
• Enable the development of Bitmovin Demand Generation Funnel
• Selected and facilitated campaign and general marketing distribution channels such as email marketing, PPC channels, retargeting, SEO, digital channels, syndication, events and webinars production, social, content, etc…
• Coordinate activities with the 3rd party marketing agencies (including but not limited to: PR, SEO, and Content)
• Facilitate and Manage Bitmovin’s Content Audit
• Optimize focused content towards ongoing keyword audits and SEO Best Practices

• Create and manage Bitmovin’s blog & content creation strategy
• Create and manage Bitmovin’s Paid & Organic social media presence (LinkedIn/Twitter/Instagram)
• Manage Paid Social Media activity
• Copywriting emails, blogs, landing pages, ads, and social media posts
• Owned the email marketing strategy and tactics
• Create Landing Pages
• Created, Launched, and Managed Bitmovin’s weekly Newsletter

• Ran a Marketing SWOT analysis for the Austrian franchise owner and CEO to determine positioning and new B2C marketing opportunities (10 Locations) As a result the organization ramped up influencer & customer advocacy marketing programmes
• Created social media marketing campaign proposals for a monthly cadence following Q3
• Collaborated with the buying, stocking, and design departments to facilitate the launch of a new store (Vienna)
• Digital Inventory Management and Product Forecasting
• Created a new organization system for marketing and sales documentation
• Collaborated with floor managers at in-store locations to publish localized content on social media to drive store traffic

• Managed 5-10 client native ad campaigns on the Sharethrough Ad Exchange platform
• Set hyper-focused targeting (and retargeting) ad campaigns based on client’s defined ICPs
• Ran A/B Test Ad Models
• Copywriting client’s ads and native placements
• Created unique ad creatives based on client’s ad-specs
• Managed budget of client’s monthly ad spends
• Ran pre-post surveys using Qualtrics to determine ad impact
• Ran paid social campaigns for Sharethrough’s official page
• Prepared & delivered ad performance reports (via infographics, QBRs, and/or CSVs)

• Triage client requests to pass to solutions
• Product/Platform expert for self-serve clients
• Walked self-serve level client’s through platform requests
• Created test ads on Sharethrough’s incumbent Ad Exchange platform for beta users