Karoline Hilger-Bartosch

Ipsos Austria
Country Manager
Member of the Ipsos DACH Board

Opening and development of the Austrian subsidiary of IPSOS.

Building a local client base from scratch, HR management, budget responsibility, building up several online panels

Implementation of the merger with GfK in Austria in 2019

Clients/Brands: Main clients in public affairs, healthcare, banking&Insurance, retail, FMCG, advertising agencies, automotive, online service provider, lotteries, …

Research methods: qualitative and quantitative approach. Innovative tailor-made solutions, multi-country surveys in up to 32 countries, development of various dashboards, online communities (long-term and short-term)

responsible for campaign, budget and employees, for retail and New Business Unit of Y&R Vienna

Clients/Brands: REWE/ADEG, Niederösterreichische Landesregierung, kabelplus, Austrian Federal Economic Chamber, Vienna Federal Economic Chamber, Wüstenrot, Erste Bank Sponsoring, UPC Integrationshaus,

Responsible for Client development (Retain&Win), strategy, campaign and budget

Clients/Brands: Erste Bank (8 countries), Erste Bank Holding, OMV, s Bausparkasse, dm drogeriemarkt (6 countries), Niederösterreichische Landesregierung, Volkshilfe Austria, “Zweite Sparkasse”.

Responsible for strategy and campaigns

Clients/Brands: Danone Austria, Danone Slovenia, s Bausparkasse, Niederösterreichische Landesregierung, Erste Bank Austria, s Immorent, GSS (Sonnenkraft), FutureLab, Volkshilfe Austria, “Zweite Sparkasse”, Kindernothilfe

Clients/Brands: Erste Bank und Sparkasse, Erste Bank CEE, s Bausparkasse, Niederösterreichische Landesregierung, Vienna Tourism Board

Clients/Brands: Creditanstalt, Schneiders, Habsburg Amadeus, Europay Austria, Austrian National Bank, ÖBB, CARE Austria