Katarina Kulkova
Sr. Product Manager
Vienna
Summary
Results-driven Product Development Consultant/Manager with 8+ years of experience in healthcare and health tech, specializing in digital health solutions and product development. Proficient in OKRs, Design Thinking, Agile, Scrum, and SAFe, I excel at building data-driven business cases and leading cross-functional teams. Proven ability to rapidly test, learn, and iterate, delivering innovative global solutions and aligning strategy with diverse stakeholders, including development teams, marketing, legal, medical, privacy, affiliates, and leadership. A strong communicator with a collaborative mindset, I’m adept at solving complex problems and driving innovation in the healthcare sector.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Product Manager/Consultant
Roche
2 2024 - Current
- Led the innovation and development of smart insulin delivery solutions within a digital health ecosystem
- Integrated smart pen technology and Bolus calculators to enhance diabetes management
- Utilized prioritization, risk mitigation, and iterative strategies in a regulated environment to accelerate product launches
- Collaborated with multidisciplinary teams to ensure adherence to standards and market alignment
- Leveraged data-driven insights for continuous product development and innovation
- Built collaborations with internal and external stakeholders to deliver scalable healthcare solutions
- Supported Go-to-Market Rollout and Strategy for Customer Identity & Access and Consent Management (CIAMCM) solution
- Created training materials and FAQs for affiliates and support teams.
International Product Manager - Digital Health Platform
Roche
04.2022 - Current
- Developed key services and products for digital health platforms, focusing on identity, consent, data integration, and interoperability
- Led co-creation workshops with stakeholders to develop viable product components
- Advocated for data-driven decisions through qualitative and quantitative analysis
- Managed risk, dependencies, and backlog prioritization to ensure timely and scope-compliant development
- Partnered with business, technical, medical, compliance, privacy, and legal stakeholders to design scalable solutions
- Embraced agile methodologies for iterative product development and successful MVP launches.
Growth Product Manager
Dynatrace
07.2021 - 04.2022
- Drove solution-led growth strategies and related experiments, promoting a value-first mindset
- Identified, prioritized, and drove new growth opportunities in the Dynatrace Marketplace to add business and competitive value
- Analyzed business indicators and adoption to assess solution performance and company impact
- Conducted iterative experiments to validate hypotheses and deliver customer value faster
- Established and tracked OKRs, KPIs, and success metrics for cross-product value packs.
IT Product Manager
McKinsey
04.2020 - 06.2021
- Drove innovative strategy and development of a global content and knowledge management portal with a cross-functional team
- Led the team through discovery, framing, planning, prototyping, development, and testing phases
- Created product strategy, roadmap, and tracked OKRs, KPIs, and other metrics on a quarterly basis
- Conducted problem-solving sessions with key stakeholders and prioritization workshops to define quarterly strategies
- Acted as a product evangelist to promote the product's value and its end-to-end solutions
- Embraced experimentation via POC and MVP, improving ways of working through empowerment and value-based thinking.
Product Manager
MSD
01.2018 - 04.2020
- Led authentication, access, and consent management product strategy within a highly regulated pharma digital ecosystem, delivering scalable solutions globally
- Managed a cross-functional team to develop products following a multichannel strategy for internal pharma business
- Acted as a product evangelist to promote its value to business customers through presentations and workshops
- Served as the primary contact for market product questions, driving problem-solving workshops to define valuable solutions
- Owned and drove product strategy, roadmap, backlog prioritization, and product KPIs
- Oversaw product integrations and dependencies on other products and initiatives.
Assistant Brand Manager Marketing
12.2018 - 09.2019
- Participated in a leadership program focused on understanding the pharma business, pricing, and brand management
- Worked closely with the vaccine team to define strategies to increase HPV vaccination through multichannel marketing
- Collaborated with the Digital Marketing team to develop the best strategy/story for HPV vaccination, touching both physical and digital points.
Business/Technical Analyst - Digital Marketing and Channels
MSD
04.2015 - 01.2018
- Led business analysis and opportunity proposals across EU markets and Canada covering CRM, CMS, CIAM, and SQL
- Drove business and technical analysis following both waterfall and agile methodologies
- Ensured successful partnership between IT and Business, acting as the key point of contact for key partners and stakeholders
- Worked closely with medical, legal, compliance, risk, and privacy departments to comply with strict pharma rules
- Presented product capabilities during workshops or teleconferences with key business partners.
Education
Management -
Université de Reims Champagne-Ardenne
Reims, France 01.2013 - 04.2014
Master's Degree, Operations Research and Econometrics - undefined
Ekonomická univerzita v Bratislave
Bratislava, Slovakia 01.2011 - 04.2013
Bachelor's Degree, Accounting and Informatics - undefined
Ekonomická univerzita v Bratislave
Bratislava, Slovakia 01.2008 - 04.2011
Skills
Product Management
Timeline
International Product Manager - Digital Health Platform
Roche
04.2022 - Current
Growth Product Manager
Dynatrace
07.2021 - 04.2022
IT Product Manager
McKinsey
04.2020 - 06.2021
Assistant Brand Manager Marketing
12.2018 - 09.2019
Product Manager
MSD
01.2018 - 04.2020
Business/Technical Analyst - Digital Marketing and Channels
MSD
04.2015 - 01.2018
Management -
Université de Reims Champagne-Ardenne
01.2013 - 04.2014
Master's Degree, Operations Research and Econometrics - undefined
Ekonomická univerzita v Bratislave
01.2011 - 04.2013
Bachelor's Degree, Accounting and Informatics - undefined
Ekonomická univerzita v Bratislave
01.2008 - 04.2011
Product Manager/Consultant
Roche
2 2024 - Current
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