Summary
Overview
Work History
Education
Skills
Languages
Timeline
Kateřina Čulíková

Kateřina Čulíková

Marketing Manager
Plzeň

Summary

Proactive and achievement-oriented Marketing Manager bringing 8 years of marketing experience with expertise in automotive SaaS industry. Effectively increases social media reach and client's digital profile to increase brand awareness and generate new leads. Marketing environment knowledge and collaborative skills support achievement of targeted outcomes.

Overview

10
10
years of professional experience
3
3
Languages

Work History

Marketing Manager

ZF
Pilsen
2015.12 - Current
  • Developed and implemented marketing strategy and plan
  • Developed digital marketing campaign for increased website traffic (PPC campaign, SEO audit, Key words research, SEO improvement, Linkbuilding)
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Launched a new website + monitored reports on website performance on a regular basis (KPI's - page views, bounce rate, entry source, etc.)
  • Created content: product's messaging and collateral materials (Video, blog posts, social media posts, powerpoints)
  • Worked with external agencies and internal graphic designers to run campaigns and establish content
  • Collaborated closely with sales and product team to understand customer needs and contribute to sales targets


Marketing Specialist

ZF
Pilsen
2015.03 - 2015.11
  • Planned and executed marketing initiatives
  • Created product marketing collaterals (Leaflets, datasheets, powerpoints, videos,..)
  • Monitored trends in social media, industry, to create new material
  • Planned and managed relevant events

Trainee in Sales & Marketing

Pilsner Urquell, Asahi Breweries, Ltd.
Prague
2013.09 - 2015.02
  • Participated in different rounds in all marketing & sales departments to learn the whole company, people and processes
  • Responsibility for 3 different projects:
  • Analysed customer service efficiency: analysed data and used them to make recommendations for data-driven decisions
  • Managed brand sponsorship in yearly conferences
  • Analysed pricing discrepancies accross key account customers

Education

Master of Business - International Business

University of Economics, Prague
2009.09 - 2014.05

International Business

The University of Manchester, Manchester
2013.01 - 2023.07

Exchange program

German Czech Graduation -

Bilingual High School, Liberec, CZE
2001.04 - 2009.05

Bilingual German Czech program

Skills

Campaign management

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Languages

German

English

Czech

Timeline

Marketing Manager - ZF
2015.12 - Current
Marketing Specialist - ZF
2015.03 - 2015.11
Trainee in Sales & Marketing - Pilsner Urquell, Asahi Breweries, Ltd.
2013.09 - 2015.02
The University of Manchester - , International Business
2013.01 - 2023.07
University of Economics - Master of Business, International Business
2009.09 - 2014.05
Bilingual High School - German Czech Graduation,
2001.04 - 2009.05
Kateřina ČulíkováMarketing Manager