Kezia Efendi
Product Marketing Manager
Villach
Summary
Dynamic Product Marketing Manager with a proven track record at Infineon Technologies Austria, adept at launching successful products and driving market demand through strategic go-to-market plans. Skilled in product positioning and customer relationship management, I excel in cross-functional collaboration and delivering tailored marketing strategies that enhance profitability and client focus solution.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Product Marketing Manager
Infineon Technologies Austria
11.2023 - Current
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Developed compelling sales materials, including presentations, and brochures for prospective clients.
- Managed product development lifecycle from conception to release.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Developed strategy and managed market communications that drove product demand.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
Senior Specialist Product Marketing
Infineon Technologies Austria
09.2022 - 11.2023
- Identified areas in need of critical improvement and implemented strategies to achieve targets.
- Collaborated with cross-departmental teams in developing cohesive strategies aimed at achieving long-term organizational goals.
- Improved client satisfaction by customizing service delivery approaches according to unique business needs.
Product Marketing Assistant
Infineon Technologies Austria
11.2020 - 09.2022
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Supported content creation for corporate social responsibility initiatives to strengthen brand reputation.
- Conducting competitor portfolio analysis.
- Assisted the Product Marketing Head in preparing the product roadmap.
Education
Master of Science - Innovation & Product Management
University of Applied Sciences Upper Austria
Wels 04.2001 -
Bachelor of Engineering - Electrical Engineering
Udayana University
Bali, Indonesia 04.2001 -
Skills
Go-to-market plans
Product launches
Customer relationship management (CRM)
Marketing strategy
Product profitability analysis
Product positioning
Product promotion
Forecasting
Value propositions
Market penetration
Pricing strategy
Timeline
Product Marketing Manager
Infineon Technologies Austria
11.2023 - Current
Senior Specialist Product Marketing
Infineon Technologies Austria
09.2022 - 11.2023
Product Marketing Assistant
Infineon Technologies Austria
11.2020 - 09.2022
Master of Science - Innovation & Product Management
University of Applied Sciences Upper Austria
04.2001 -
Bachelor of Engineering - Electrical Engineering
Udayana University
04.2001 -
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