Korkut Özel
E-Commerce Account Manager
Istanbul
Summary
Accomplished E-commerce Account Manager with a proven track record at Reckitt, enhancing brand visibility and profitability through strategic pricing and product listing optimization. Excelled in inventory management and competitor analysis, demonstrating exceptional analytical skills and a results-driven approach. Expert in leveraging e-commerce platforms and advanced Excel, significantly improving client satisfaction and financial outcomes.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
E-Commerce Account Manager
Reckitt
01.2023 - Current
- Responsible for all Reckitt brands as of Aug 24. (Health&Hygiene brands)
- Responsible for account management of Hepsiburada, Yemeksepeti Market, and Trendyol Resellers, and Getir, respectively, in different periods.
- Oversaw inventory management efforts to maintain optimal stock levels while minimizing carrying costs.
- Implemented effective pricing strategies that increased profitability without compromising customer satisfaction.
- Closely track all e-commerce P&L and support channel's financial management.
- Lead all distribution operations for the e-commerce channel.
- Responsible for distributor's stock management and monthly budget agreements.
- Negotiated contracts with vendors and suppliers to secure favorable terms for clients'' e-commerce businesses.
- Provided data-driven insights to clients, assisting them in making informed decisions about their e-commerce strategy.
- Supported annual media planning process and media buying for digital content.
Trade Marketing Executive
Reckitt
05.2021 - 12.2023
- Responsible for the Durex and Veet brands.
- Increased brand awareness by developing strategic trade marketing plans.
- Executing promotional campaigns. Lead all 4P strategies.
- Closely tracking the P&L and taking necessary actions if needed.
- Monitored sales performance regularly, adjusting marketing strategies as needed to meet targets consistently.
- Plan POSM strategy and POS production, distribution, and execute in trade steps.
Trade Marketing Specialist
Eczacıbaşı Tüketim Ürünleri
07.2019 - 05.2021
- Responsible for Selpak, Uni Baby, and Okey in local and export sales channels.
- Responsible for trade planning for National Key Accounts, Local Key Accounts, Discounters, E-Commerce, Traditional Trade, and Perfumeries.
- Managing trade budget and P&L for brands.
- Responsible for 4P strategies and POS material planning and executing in the field.
- Optimizing pricing strategies based on market research and competitor analysis.
Trade Marketing Intern
Eczacıbaşı Tüketim Ürünleri
05.2018 - 06.2019
- Supporting all trade marketing activities.
- Planning and tracking monthly master plan.
- Managing trade budget for related brands.
- Supporting 4P strategies.
- Supporting demand cycle and production planning processes.
Education
Bachelor's Degree - Business Administration
Istanbul University
Istanbul 09.2015 - 06.2019
Skills
Product Listing Optimization
Pricing strategy
Competitor Analysis
E-commerce Platforms
Advanced Excel Skills
SAP & SPSS
Online Advertising
Sales strategy development
Inventory Tracking
Languages
Turkish
Native language
English
Proficient
C2
Hobbies
NBA Basketball
Electric Guitar
Motorsports
Space
Timeline
E-Commerce Account Manager
Reckitt
01.2023 - Current
Trade Marketing Executive
Reckitt
05.2021 - 12.2023
Trade Marketing Specialist
Eczacıbaşı Tüketim Ürünleri
07.2019 - 05.2021
Trade Marketing Intern
Eczacıbaşı Tüketim Ürünleri
05.2018 - 06.2019
Bachelor's Degree - Business Administration
Istanbul University
09.2015 - 06.2019
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