Lilliana Quesada
Summary
Dynamic Growth Product Marketing Manager with a proven track record in SaaS marketing and team leadership. Recognized for driving revenue through innovative growth strategies and enhancing marketing ROI. Proficient in CRM software and agile methodologies, with expertise in strategic planning,content management, and market research. Committed to fostering collaboration and creativity within teams while delivering results.
Overview
13
13
years of professional experience
Work History
Product Growth Marketing
HostPapa Inc
Remote-Ontario
05.2022 - Current
- Manage and implement growth SaaS marketing strategies to drive sales and revenue.
- Plan and execute GTM strategies and product launches.
- Develop and execute upselling and cross-selling initiatives.
- Lead team efforts on offers, campaigns, product enablement, product launches, and sales collateral material.
- Monitor KPIs to measure performance and improve marketing ROI.
- Email Marketing: Automation Initiatives
Digital Marketing- Automation Team Lead
3M Global Service Center
01.2021 - 05.2022
- Supervise a team of 12 members (developers and data analysts), and delegate tasks to ensure efficiency.
- Lead global standardization of marketing automation and website development processes.
- Manage and improve workflows and deliverables across the globe.
- Establish clear team goals aligned with company objectives, and track progress regularly.
- Allocate resources effectively to ensure project completion within deadlines, and budget.
Digital Marketing Project Manager
Floridas Bebidas- FIFCO
01.2019 - 01.2021
- Oversee end-to-end campaign strategies, from ideation to execution, and reporting.
- Implement 360 communication strategies.
- Manage the design and production of promotional materials, such as websites, and brochures.
- Track the ROI of all marketing campaigns by analyzing sales and customer data.
- Plan and execute campaigns for corporate promotion.
- Develop and manage digital marketing campaigns.
Project Manager- Associate Account Director
Creative Drive Agency by Accenture
Costa Rica
01.2016 - 01.2019
- Manage marketing and social campaigns for brands such as Gatorade, Pepsi, Imperial, and Heineken.
- Execute project management strategies to deliver high-impact results.
- Lead advertising and creative teams to achieve campaign goals.
- Forecast, schedule, and monitor project timelines, personnel performance, and cost efficiency.
- Create team objectives and roles, with specific goals outlined for each individual.
Digital Media Account Manager
Teah 720 Agency
San Jose
01.2016 - 10.2016
- 360 marketing strategies from planning to execution: media planning, social content, website project management.
- Collaborate with the marketing team to develop promotional materials.
- Perform market analysis, determine consumer needs, and research new trends.
- Develop, implement, and monitor comprehensive media plans to meet client objectives.
Journalist- Audiovisual Production
Televisora De Costa Rica
Costa Rica
01.2012 - 01.2015
Education
Master's - Marketing & Business Administration
EUDE Business School
01.2021
Bachelor's - Social Communication
Universidad San Judas Tadeo
01.2013
Major Degree - Audiovisual Production
Universidad San Judas Tadeo
01.2015
Project Management Diploma -
Instituto Tecnologico
01.2020
SEO Online Course -
Escuela CM
01.2023
Growth Marketing Course -
Escuela Coder
01.2022
Skills
- Team management
- SaaS & Growth Marketing
- Hosting - WordPress
- Creativity and Advertising
- Digital Marketing: Email and Automations
- Paid Media & Social Media
- CRM software: Pipedrive, Zoho, HubSpot
- Agile Methodologies: Scrum, Kanban
- Project management tools: Jira, Trello
- Marketing Tools: Mailchimp, Semrush, Hootsuite
- Google Ads, Meta Ads
Websites
Languages
- Spanish, Native
- English, C2. Bilingual
- Portuguese, B1. Conversational
- German, A1. Beginner
Timeline
Product Growth Marketing
HostPapa Inc
05.2022 - Current
Digital Marketing- Automation Team Lead
3M Global Service Center
01.2021 - 05.2022
Digital Marketing Project Manager
Floridas Bebidas- FIFCO
01.2019 - 01.2021
Digital Media Account Manager
Teah 720 Agency
01.2016 - 10.2016
Project Manager- Associate Account Director
Creative Drive Agency by Accenture
01.2016 - 01.2019
Journalist- Audiovisual Production
Televisora De Costa Rica
01.2012 - 01.2015
Master's - Marketing & Business Administration
EUDE Business School
Bachelor's - Social Communication
Universidad San Judas Tadeo
Major Degree - Audiovisual Production
Universidad San Judas Tadeo
Project Management Diploma -
Instituto Tecnologico
SEO Online Course -
Escuela CM
Growth Marketing Course -
Escuela Coder
Similar Profiles
Abdelwaheb BekheddaAbdelwaheb Bekhedda
L1 Web Hosting Support at HostPapaL1 Web Hosting Support at HostPapa
Russell ChenRussell Chen
Sr. Director of Growth Marketing, E-commerce & Product Marketing at HealthyLineSr. Director of Growth Marketing, E-commerce & Product Marketing at HealthyLine
Caroline WebbCaroline Webb
Product Marketing Manager | WW Growth Marketing at AmazonProduct Marketing Manager | WW Growth Marketing at Amazon