Summary
Overview
Work History
Education
Skills
Websites
Work Preference
Languages
Timeline
Lilliana Quesada

Lilliana Quesada

Summary

Dynamic Growth Product Marketing Manager with a proven track record in SaaS marketing and team leadership. Recognized for driving revenue through innovative growth strategies and enhancing marketing ROI. Proficient in CRM software and agile methodologies, with expertise in strategic planning,content management, and market research. Committed to fostering collaboration and creativity within teams while delivering results.

Overview

13
13
years of professional experience

Work History

Product Growth Marketing

HostPapa Inc
Remote-Ontario
05.2022 - Current
  • Manage and implement growth SaaS marketing strategies to drive sales and revenue.
  • Plan and execute GTM strategies and product launches.
  • Develop and execute upselling and cross-selling initiatives.
  • Lead team efforts on offers, campaigns, product enablement, product launches, and sales collateral material.
  • Monitor KPIs to measure performance and improve marketing ROI.
  • Email Marketing: Automation Initiatives

Digital Marketing- Automation Team Lead

3M Global Service Center
01.2021 - 05.2022
  • Supervise a team of 12 members (developers and data analysts), and delegate tasks to ensure efficiency.
  • Lead global standardization of marketing automation and website development processes.
  • Manage and improve workflows and deliverables across the globe.
  • Establish clear team goals aligned with company objectives, and track progress regularly.
  • Allocate resources effectively to ensure project completion within deadlines, and budget.

Digital Marketing Project Manager

Floridas Bebidas- FIFCO
01.2019 - 01.2021
  • Oversee end-to-end campaign strategies, from ideation to execution, and reporting.
  • Implement digital marketing strategies, and execute promotional campaigns.
  • Manage the design and production of promotional materials, such as websites, and brochures.
  • Track the ROI by analyzing sales and customer data.

Associate Account Director

Creative Drive Agency by Accenture
Costa Rica
01.2016 - 01.2019
  • Manage marketing and social campaigns for brands such as Gatorade, Pepsi, Imperial, and Heineken.
  • Execute project management strategies to deliver high-impact results.
  • Lead advertising and creative teams to achieve campaign goals.
  • Forecast, schedule, and monitor project timelines, personnel performance, and cost efficiency.
  • Create team objectives and roles, with specific goals outlined for each individual.

Digital Media Account Manager

Teah 720 Agency
San Jose
01.2016 - 10.2016
  • 360 marketing strategies from planning to execution: media planning, social content, website project management.
  • Collaborate with the marketing team to develop promotional materials.
  • Develop, implement, and monitor comprehensive media plans to meet client objectives.

Journalist- Audiovisual Production

Televisora De Costa Rica
Costa Rica
01.2012 - 01.2015

Education

Master's - Marketing & Business Administration

EUDE Business School
01.2021

Bachelor's - Social Communication

Universidad San Judas Tadeo
01.2013

Major Degree - Audiovisual Production

Universidad San Judas Tadeo
01.2015

Project Management Diploma -

Instituto Tecnologico
01.2020

SEO Online Course -

Escuela CM
01.2023

Growth Marketing Course -

Escuela Coder
01.2022

Skills

  • Team management
  • SaaS & Growth Marketing
  • Hosting - WordPress
  • Creativity and Advertising
  • Digital Marketing: Email and Automations
  • Paid Media & Social Media
  • CRM software: Pipedrive, Zoho, HubSpot
  • Agile Methodologies: Scrum, Kanban
  • Project management tools: Jira, Trello
  • Marketing Tools: Mailchimp, Semrush, Hootsuite
  • Google Ads, Meta Ads

Teamwork and collaboration

Time management

Multitasking

Active listening

Decision-making

Work Preference

Work Type

Full TimeContract Work

Work Location

RemoteHybrid

Important To Me

Work-life balanceHealthcare benefitsWork from home optionPaid time offCareer advancement

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Advanced (C1)

Timeline

Product Growth Marketing - HostPapa Inc
05.2022 - Current
Digital Marketing- Automation Team Lead - 3M Global Service Center
01.2021 - 05.2022
Digital Marketing Project Manager - Floridas Bebidas- FIFCO
01.2019 - 01.2021
Digital Media Account Manager - Teah 720 Agency
01.2016 - 10.2016
Associate Account Director - Creative Drive Agency by Accenture
01.2016 - 01.2019
Journalist- Audiovisual Production - Televisora De Costa Rica
01.2012 - 01.2015
EUDE Business School - Master's, Marketing & Business Administration
Universidad San Judas Tadeo - Bachelor's, Social Communication
Universidad San Judas Tadeo - Major Degree, Audiovisual Production
Instituto Tecnologico - Project Management Diploma,
Escuela CM - SEO Online Course,
Escuela Coder - Growth Marketing Course,

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