Maksym Leonov
Summary
Analytical and results-driven Marketing Technologist with expertise in SEO/SEM and hands-on experience applying generative AI in digital marketing. Skilled in prompt engineering, AI-driven content optimization, and keyword discovery, with a proven record of boosting CTRs and improving search rankings through innovative AI workflows.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SEO/SEM Manager
Marketing Agency - E2
01.2022 - Current
- Generated ad copy and headline variations using prompt engineering for Google Ads campaigns, enabling more effective A/B testing and higher click-through rates.
- Optimized underperforming blog content by prompting AI to rewrite sections for clarity, enhance keyword relevance, and suggest compelling titles, improving search rankings.
- Brainstormed topic clusters with AI based on user intent, uncovering unique, low-competition keywords for clients beyond standard keyword tools.
- Explored AI-generated visuals using MidJourney to complement web content, gaining initial experience in creative prompt-based image generation.
- Used AI to analyze small-scale campaign data, experimenting with automated summaries and insights to identify trends and test optimization ideas.
AI in Personal Life:
- AI German Mentor: Daily grammar corrections, and vocabulary exercises tailored to my interests.
- AI Film Advisor: Personalized movie recommendation system based on genre and plot preferences.
Education
Master of Arts - Global Sales And Marketing
Universitz of Applied Science Upper Austria
01-2021
Skills
AI & Prompting
- Prompt Writing
- AI Content Generation
- AI for SEO & SEA
Languages
- English (C1)
- German (B2)
- Ukrainian
Certification
GoIT, Data Analytics (2025)
Google, Introduction to generative AI (2025)
DMI, Certified Digital Marketing Professional(2021)
Timeline
SEO/SEM Manager
Marketing Agency - E2
01.2022 - Current
Master of Arts - Global Sales And Marketing
Universitz of Applied Science Upper Austria