Maria Morganti Boux

Responsible for developing a communication strategy that aligns with the organization's overall business strategy, identifying key messages and communication channels to help achieve organization's' goals, which is to continue to be one of the leading players in the gelatin and collagen manufacturing industry. The position's responsibilities include internal and external communication as well as crisis & PR management, branding identity, all communication platforms and channel, corporate messaging and CEO communication, team and budget management.

Responsible for leading and executing digital marketing strategies on a global scale aiming to strength the global leadership position of GELITA within the gelatin and collagen market. The main goal is to create and implement effective SEO (Search Engine Optimization) tactics, web development, and news media campaigns that drive engagement and generate leads. In the position internal communication is also part of the responsibilities.

My goal is to position Checkpoint as the expert and leader in Shrink visibility and loss prevention in Germany throughout various marketing campaigns to promote the organization's products and services in the market. This includes developing messaging, selecting appropriate marketing channels, and coordinating with internal and external stakeholders to ensure campaign success.

Responsible for developing and executing product marketing strategies for Alpha - Hight Theft Solutions Products within the European market. The role requires understanding the market, competition and customer needs in Europe and develop product positioning that resonates with the target audience. Closely working with sales teams, I develop effective sales strategies and materials that align with the product marketing strategy. Competitive analysis and Go-To-Market Strategies play a fundamental role in the success of the position.

Development of a new business in the accessories world of anti- thefth solutions with a line of product called Alpha, new in the Italian marke. The business plan included direct account (like National hypermar- ket chains and Apparel brands) and indirect sale channel (distributors and agents). The role includes also the management of the marketing aspects related to the sales process (campaigns, promotions, competitor analy- sis, ecc.) and the forecast process (with attention to the logistic issues) .From 2008 to 2012 Alpha growth was between +50% to +100% yearly.

In Deborah I experienced different positions. I started an interns- hip as Assistant of the Analysis Controller Manager for one year, the goal was the implementation of the AC NIELSEN database inside the company sell-in process in order to analyze and compare Sell-In and Sell-Out data. After this experience, I was hired in the Sales department and I was able to experiment different activities all related to Sales, such as the preparations of marketing materials for sales meeting, prices lists, promotions for customers, offers, analysis of sales figures, prospects, forecasts, new product launches and all kind of communications to the

Italian Sales team.