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Mark Klammer
Marketing Executive & Digital Strategist
Vienna
Summary
Dynamic and empathetic leader with breadth and depth of knowledge in Marketing, Branding & Communications from strategy development to implementation, amplification and optimization. 22 years of international experience developing and executing marketing & communications strategies, driving business development, managing stakeholder relations, directing the activities of marketing and sales teams, as well as advising CEOs and senior leadership on marketing and digital strategy issues. Skilled in project management, problem solving, and optimizing processes while building strong team and customer relations. International experience working with a wide variety of brands across multiple industries, and with large multinational corporations as well as start-up companies.
Overview
22
22
years of professional experience
9
9
years of post-secondary education
3
3
Certificates
3
3
Languages
Work History
Regional Director Marketing & Communication
Kardex Group
2019.10 - 2022.11
- Since joining Kardex in 2019, I have been an integral part of transforming the marketing organization from a traditional pre-digital mindset to a state-of-the- art marketing automation engine with a strategic focus on lead and demand generation, customer journey design, content development and storytelling, brand awareness and positioning as well as data analytics and reporting
- As part of this cultural transformation, I have restructured and professionalized the CEEU & IMEA marketing departments by hiring and developing an international team of marketing experts in order to drive marketing and communications innovation, improving the business bottomline and long- term customer satisfaction
- As a result, my marketing departments have substantially increased overall performance and visibility while establishing closer alignment with key stakeholders from sales, product development, service & support, HR and F&A.
Head of Marketing & Communications
M.O.O.CON
2018.03 - 2019.08
- Raised awareness for the company's unique value proposition
- Developed and delivered a consistent and engaging web & social media presence
- Created strong marketing and communications content for all marcom channels
- Managed media and PR activities to increase the profile of M.O.O.CON
- Planned and executed conferences, roundtables and corporate events
- Implemented employer branding & digital recruiting programs
- Conducted performance tracking, analytics & reporting
Inside Sales Team Lead
Microsoft Austria
2017.01 - 2017.10
- Managed a team of highly-talented and skilled sales support & customer relations’ specialists, driving the day-to- day execution of the initial stages of the sales development cycle
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Built strong customer relations through regular and systematic follow up and value-add contact programs
- Trained employees on new technology and sales methods to build highly-knowledgeable and successful team in order to generate a strong lead pipeline for sales
SMB Marketing Lead
Microsoft Austria
2015.11 - 2016.12
- Created and executed the subsidiary’s go- to-market strategy for the small and midsize business segment in Austria
- Developed a comprehensive marketing strategy for the segment across all channels
- Drove demand generation and revenue marketing, measured by pipeline generation and close rate
- Directed marketing programs with a focus on digital/social and revenue marketing
Owner & General Manager
Markenimpulse e.U.
2013.01 - 2015.10
- Ran my own Digital Marketing agency focusing on strategic communications, online marketing, digital branding, social media strategy, and communications design
- Consulted with customers to assess pains & gains and propose optimal solutions
- Conducted target market research to discover customer needs and analyze competitor trends
- Aligned branding initiatives and sales strategies with client goals
VP Communications & Marketing
Net1 Universal Technologies AG
2009.11 - 2012.10
- Developed and directed global marketing & communications message and strategy
- Spearheaded cross-functional initiatives to achieve business goals for bottom-line profits
- Planned and executed conferences, exhibitions and corporate events
- Conducted business development & sales support
- Managed marketing teams at international subsidiaries
- Provided market research and industry analysis
- Managed the global marketing budget
VP Communications & Marketing
BGS Smartcard Systems AG
2006.07 - 2009.10
- Directed product communications, marketing and media relations
- Developed and maintained corporate brand image and corporate identity
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Coordinated external advertising /branding agency
- Supported international marketing- and distribution partners
- Built and strengthened relationships with members of media in order to promote positive coverage
- Represented company at multiple public forums and conferences
Head of Communications
BGS Smartcard Systems AG
2000.09 - 2006.06
- Developed and implemented short- and long-term communications strategies
- Wrote press releases, press articles and managed media relations
- Authored articles and presentations for the CEO and Senior Executives
- Planned and executed all major corporate marketing events
- Provided strategic direction to international communications managers
- Managed the budget allocated to external graphic design & PR agencies
Education
Master of Arts - Communications And Media Science
University of Vienna
1990.10 - 1999.05
Post-Graduate Diploma - Strategic Marketing Management
Management School St. Gallen
2006.04 - 2006.04
Diploma - The Art of Leading
Business Circle Management Fortbildungs GmbH
2012.09 - 2012.09
Diploma - Webdesign
WIFI Vienna
2013.04 - 2013.06
Diploma - Social Media Design
WIFI
2013.07 - 2013.10
Skills
Marketing Strategy, Planning & Analytics
undefinedCertification
Microsoft Modern Marketing University: Digital & Social Marketing
Software
HubSpot
Salesforce
Marketo
Semrush
Interests
DJ & music lover
Travel & sunbathing
Sports & training
Wine & foodie
Buddhism & meditation
Quote
If you don’t become the ocean you’ll be seasick every day.
Leonard Cohen
Timeline
Regional Director Marketing & Communication
Kardex Group
2019.10 - 2022.11
Head of Marketing & Communications
M.O.O.CON
2018.03 - 2019.08
Inside Sales Team Lead
Microsoft Austria
2017.01 - 2017.10
SMB Marketing Lead
Microsoft Austria
2015.11 - 2016.12
Diploma - Social Media Design
WIFI
2013.07 - 2013.10
Diploma - Webdesign
WIFI Vienna
2013.04 - 2013.06
Owner & General Manager
Markenimpulse e.U.
2013.01 - 2015.10
Diploma - The Art of Leading
Business Circle Management Fortbildungs GmbH
2012.09 - 2012.09
VP Communications & Marketing
Net1 Universal Technologies AG
2009.11 - 2012.10
VP Communications & Marketing
BGS Smartcard Systems AG
2006.07 - 2009.10
Post-Graduate Diploma - Strategic Marketing Management
Management School St. Gallen
2006.04 - 2006.04
Head of Communications
BGS Smartcard Systems AG
2000.09 - 2006.06
Master of Arts - Communications And Media Science
University of Vienna
1990.10 - 1999.05
Microsoft Modern Marketing University: Digital & Social Marketing
Jan 2017
Microsoft Modern Marketing University: Marketing Automation & Marketing Digital Transformation
May 2017
Kellogg School of Management: Content Strategy, Marketing Automation and Analytics
Jun 2017
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