Summary
Overview
Work History
Education
Skills
Certification
Languages
Software
Interests
Quote
Timeline
OperationsManager
Mark Klammer

Mark Klammer

Marketing Executive & Digital Strategist
Vienna

Summary

Dynamic and empathetic leader with breadth and depth of knowledge in Marketing, Branding & Communications from strategy development to implementation, amplification and optimization. 22 years of international experience developing and executing marketing & communications strategies, driving business development, managing stakeholder relations, directing the activities of marketing and sales teams, as well as advising CEOs and senior leadership on marketing and digital strategy issues. Skilled in project management, problem solving, and optimizing processes while building strong team and customer relations. International experience working with a wide variety of brands across multiple industries, and with large multinational corporations as well as start-up companies.

Overview

22
22
years of professional experience
9
9
years of post-secondary education
3
3
Certificates
3
3
Languages

Work History

Regional Director Marketing & Communication

Kardex Group
2019.10 - 2022.11
  • Since joining Kardex in 2019, I have been an integral part of transforming the marketing organization from a traditional pre-digital mindset to a state-of-the- art marketing automation engine with a strategic focus on lead and demand generation, customer journey design, content development and storytelling, brand awareness and positioning as well as data analytics and reporting
  • As part of this cultural transformation, I have restructured and professionalized the CEEU & IMEA marketing departments by hiring and developing an international team of marketing experts in order to drive marketing and communications innovation, improving the business bottomline and long- term customer satisfaction
  • As a result, my marketing departments have substantially increased overall performance and visibility while establishing closer alignment with key stakeholders from sales, product development, service & support, HR and F&A.

Head of Marketing & Communications

M.O.O.CON
2018.03 - 2019.08
  • Raised awareness for the company's unique value proposition
  • Developed and delivered a consistent and engaging web & social media presence
  • Created strong marketing and communications content for all marcom channels
  • Managed media and PR activities to increase the profile of M.O.O.CON
  • Planned and executed conferences, roundtables and corporate events
  • Implemented employer branding & digital recruiting programs
  • Conducted performance tracking, analytics & reporting

Inside Sales Team Lead

Microsoft Austria
2017.01 - 2017.10
  • Managed a team of highly-talented and skilled sales support & customer relations’ specialists, driving the day-to- day execution of the initial stages of the sales development cycle
  • Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
  • Built strong customer relations through regular and systematic follow up and value-add contact programs
  • Trained employees on new technology and sales methods to build highly-knowledgeable and successful team in order to generate a strong lead pipeline for sales

SMB Marketing Lead

Microsoft Austria
2015.11 - 2016.12
  • Created and executed the subsidiary’s go- to-market strategy for the small and midsize business segment in Austria
  • Developed a comprehensive marketing strategy for the segment across all channels
  • Drove demand generation and revenue marketing, measured by pipeline generation and close rate
  • Directed marketing programs with a focus on digital/social and revenue marketing

Owner & General Manager

Markenimpulse e.U.
2013.01 - 2015.10
  • Ran my own Digital Marketing agency focusing on strategic communications, online marketing, digital branding, social media strategy, and communications design
  • Consulted with customers to assess pains & gains and propose optimal solutions
  • Conducted target market research to discover customer needs and analyze competitor trends
  • Aligned branding initiatives and sales strategies with client goals

VP Communications & Marketing

Net1 Universal Technologies AG
2009.11 - 2012.10
  • Developed and directed global marketing & communications message and strategy
  • Spearheaded cross-functional initiatives to achieve business goals for bottom-line profits
  • Planned and executed conferences, exhibitions and corporate events
  • Conducted business development & sales support
  • Managed marketing teams at international subsidiaries
  • Provided market research and industry analysis
  • Managed the global marketing budget

VP Communications & Marketing

BGS Smartcard Systems AG
2006.07 - 2009.10
  • Directed product communications, marketing and media relations
  • Developed and maintained corporate brand image and corporate identity
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
  • Coordinated external advertising /branding agency
  • Supported international marketing- and distribution partners
  • Built and strengthened relationships with members of media in order to promote positive coverage
  • Represented company at multiple public forums and conferences

Head of Communications

BGS Smartcard Systems AG
2000.09 - 2006.06
  • Developed and implemented short- and long-term communications strategies
  • Wrote press releases, press articles and managed media relations
  • Authored articles and presentations for the CEO and Senior Executives
  • Planned and executed all major corporate marketing events
  • Provided strategic direction to international communications managers
  • Managed the budget allocated to external graphic design & PR agencies

Education

Master of Arts - Communications And Media Science

University of Vienna
1990.10 - 1999.05

Post-Graduate Diploma - Strategic Marketing Management

Management School St. Gallen
2006.04 - 2006.04

Diploma - The Art of Leading

Business Circle Management Fortbildungs GmbH
2012.09 - 2012.09

Diploma - Webdesign

WIFI Vienna
2013.04 - 2013.06

Diploma - Social Media Design

WIFI
2013.07 - 2013.10

Skills

Marketing Strategy, Planning & Analytics

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Certification

Microsoft Modern Marketing University: Digital & Social Marketing

Languages

German (Native or Bilingual)
English (Full Professional)
French (Professional Working)

Software

Google Analytics

HubSpot

Salesforce

Marketo

Semrush

Interests

DJ & music lover

Travel & sunbathing

Sports & training

Wine & foodie

Buddhism & meditation

Quote

If you don’t become the ocean you’ll be seasick every day.
Leonard Cohen

Timeline

Regional Director Marketing & Communication

Kardex Group
2019.10 - 2022.11

Head of Marketing & Communications

M.O.O.CON
2018.03 - 2019.08

Inside Sales Team Lead

Microsoft Austria
2017.01 - 2017.10

SMB Marketing Lead

Microsoft Austria
2015.11 - 2016.12

Diploma - Social Media Design

WIFI
2013.07 - 2013.10

Diploma - Webdesign

WIFI Vienna
2013.04 - 2013.06

Owner & General Manager

Markenimpulse e.U.
2013.01 - 2015.10

Diploma - The Art of Leading

Business Circle Management Fortbildungs GmbH
2012.09 - 2012.09

VP Communications & Marketing

Net1 Universal Technologies AG
2009.11 - 2012.10

VP Communications & Marketing

BGS Smartcard Systems AG
2006.07 - 2009.10

Post-Graduate Diploma - Strategic Marketing Management

Management School St. Gallen
2006.04 - 2006.04

Head of Communications

BGS Smartcard Systems AG
2000.09 - 2006.06

Master of Arts - Communications And Media Science

University of Vienna
1990.10 - 1999.05

Microsoft Modern Marketing University: Digital & Social Marketing

Jan 2017

Microsoft Modern Marketing University: Marketing Automation & Marketing Digital Transformation

May 2017

Kellogg School of Management: Content Strategy, Marketing Automation and Analytics

Jun 2017
Mark KlammerMarketing Executive & Digital Strategist