Martin Brenner
Vienna
Summary
Results driven and dedicated General Manager with more than 15 years’ experience in senior management positions, successfully managing multi-unit operations. Providing effective leadership with focus on business development, operational efficiencies, quality improvement and strategic sales and marketing initiatives for hotels and resorts. Extensive background in accounting and P&L management to positively impact bottom line without compromising customer experience. Experience working effectively in managed hotels as well as directly company owned hotels.
Overview
28
28
years of professional experience
1
1
Certification
Work History
General Manager
Shangri-La Sanya
12.2020 - 03.2024
- Responsible to successfully run the Resort with 496 Suites, Guest Rooms and Villas, 7 F&B Outlets, extensive in and outdoor Family and Kids' Facilities and large Meeting Facilities. The yearly revenue in 2023 was 33 million Euro which is 65% higher compared to pre-pandemic times.
- Strong focus on improving financial performance, market positioning of Resort and elevating guest experience and improving quality results.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction. Resort employed between 550 and 730 employees depending on seasonal requirements.
- Managed budget implementations and developed and implemented strategies to increase sales and profitability.
- Work with the regional projects team to prepare for a Resort renovation including Family Guest Rooms and Suites, new F&B Concepts and new Family and Kids facilities.
- Conceptualize and implement a new Family / Kids program for the Resort which also were subsequently implemented in all Mainland China Hotels including Room Packages, Activity Calendar, F&B activation and Family Programs for key holidays throughout the year.
- Spearheaded sustainability initiatives aimed at reducing environmental impact of hotel operations while also enhancing guest experience.
General Manager
Shangri-La Shenyang & Hotel Jen
06.2018 - 11.2020
- In Charge of 2 Shangri-La Properties in Shenyang: Shangri-La Shenyang (383 Rooms & 58 Serviced Apartments) and Hotel Jen, Shenyang (460 Rooms & 140 Serviced Apartments).
- The Shangri-La is the leading 5 Star business hotel in Shenyang with 4 F&B Outlets and the largest meeting facilities within a 5 Star hotel in Shenyang. We employed 320 employees and the yearly revenue turnover was 27 million Euro.
- Hotel Jen, Shenyang is a 4 Star business hotel with 2 F&B outlets, meeting facilities and a large shopping complex. The yearly revenue turnover is 10 million Euro and we managed 380 employees.
- Implemented innovative marketing strategies to drive occupancy rates during weekends and low season periods by focusing on local family market.
- Work very closely with owning company to establish successful partnerships to generate additional revenue streams and increase brand awareness.
- Increased guest satisfaction scores by focusing on exemplary customer service and addressing concerns promptly.
- Spearheaded sustainability initiatives aimed at reducing environmental impact of hotel operations while also enhancing guest experience.
General Manager
Shangri-La Dalian
07.2016 - 05.2018
- Responsible for the successful operation of the 560 room 5 Star Hotel and the Shangri-La Dalian Residences with 193 serviced apartments. We employed a total of 580 employees which includes a separate operations team to run the Residences.
- The hotels yearly revenue turnover is 40 million Euro and the facilities include 5 F&B outlets and large banquet facilities with a ballroom (capacity of 1000 persons sit down) and 16 function rooms.
- I was also fully responsible to work with the developer for the opening of a new Residences Tower with additional 150 Serviced Apartments, 142 Residences for sale and large commercial areas for rent.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
General Manager
Shangri-La Surabaya
07.2012 - 06.2016
- Responsible for the operation of the 383 room business hotel including 5 F&B Outlets and banquet facilities with 8 function rooms and a ballroom for 800 persons (sit down).
- The hotel was under a management contract with a local owner and the yearly revenue turnover was 18 million Euro. The hotel employed a total of 380 employees.
- Responsible for the planning and execution of a full refurbishment of the hotel including all guest rooms and public areas of the hotel.
Hotel Manager
Shangri-La Bangkok
09.2010 - 06.2012
Residence Manager
Shangri-La Mactan Resorts & Spa
09.2008 - 08.2010
Executive Assistant Manager I/c F&B
Shangri-La Kuala Lumpur
12.2004 - 08.2008
Director of F&B
Edsa Shangri-La
10.2002 - 11.2004
Director of F&B
Inter-Continental Vienna
04.2001 - 09.2002
Restaurant Manager / Maitre D’ / Asst. Dir. F&B
Sheraton Abu Dhabi
07.1996 - 03.2001
Banquet Captain
Hotel Bristol Vienna
10.1995 - 06.1996
Education
Certificate in Hospitality Management -
Hotel And Tourism School
Bad Ischl, AustriaVocational Certificate And Restaurant Management -
Hotel And Tourism School Altmuenster
Altmuenster, AustriaSkills
- Team Leadership
- Problem Resolution
- Operations Management
- Customer Relations
- Relationship Building
- Employee training/development
- P&L Management
- Process Improvements
- Strategic Planning
- Performance Analysis & Improvement
Certification
- Successful Negotiations / University of Michigan
- Certificate in Commercial, Financial and Leadership Management / SMU Singapore
- Certificate in Sales and Marketing Strategies / Shangri-La Academy
- Certificate in Revenue Management / IDEAS
- Leadership Development Program / Human Synergistics Intl.
- Design Thinking / IDEO Consultancy
- Crisis and Communication Training Program / Burton Communications
Languages
German
Native language
English
Proficient
C2
Timeline
General Manager
Shangri-La Sanya
12.2020 - 03.2024
General Manager
Shangri-La Shenyang & Hotel Jen
06.2018 - 11.2020
General Manager
Shangri-La Dalian
07.2016 - 05.2018
General Manager
Shangri-La Surabaya
07.2012 - 06.2016
Hotel Manager
Shangri-La Bangkok
09.2010 - 06.2012
Residence Manager
Shangri-La Mactan Resorts & Spa
09.2008 - 08.2010
Executive Assistant Manager I/c F&B
Shangri-La Kuala Lumpur
12.2004 - 08.2008
Director of F&B
Edsa Shangri-La
10.2002 - 11.2004
Director of F&B
Inter-Continental Vienna
04.2001 - 09.2002
Restaurant Manager / Maitre D’ / Asst. Dir. F&B
Sheraton Abu Dhabi
07.1996 - 03.2001
Banquet Captain
Hotel Bristol Vienna
10.1995 - 06.1996
Certificate in Hospitality Management -
Hotel And Tourism School
Vocational Certificate And Restaurant Management -
Hotel And Tourism School Altmuenster
- Successful Negotiations / University of Michigan
- Certificate in Commercial, Financial and Leadership Management / SMU Singapore
- Certificate in Sales and Marketing Strategies / Shangri-La Academy
- Certificate in Revenue Management / IDEAS
- Leadership Development Program / Human Synergistics Intl.
- Design Thinking / IDEO Consultancy
- Crisis and Communication Training Program / Burton Communications
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