MELINA SCHAIDER
Team Lead Trade Marketing
Munich
Summary
Experienced Trade Marketing professional with a strong track record of leading teams and implementing strategic initiatives to drive international sales and enhance brand growth. Skilled at managing cross-functional projects at yfood Labs, Duracell, and Philips by leveraging data-driven insights to optimize marketing strategies.
Overview
7
7
years of professional experience
2021
2021
years of post-secondary education
4
4
Languages
Work History
Team Lead Trade Marketing/Retail Media
yfood Labs GmbH
05.2023 - Current
- Lead and develop a team of 3 trade marketing members.
- Develop and implement strategic retail media initiatives to increase sales and brand awareness internationally (DE, AT, NL, UK, FR, ES) and within different channel (offline and online channels)
- Analyze market and competitive data to make informed decisions on marketing strategies and tactics based on KPIs
- Establish and maintain long-term relationships with retail partners and key customers.
- Manage the international trade marketing budget.
- Enhance overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Promote a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Trade Shopper Marketing Manager
Philips GmbH
08.2021 - 04.2022
- Managed a working student.
- Developed and executed offline and online campaigns (using Google Analytics, etc.).
- Coordinated POS activities and trade marketing campaigns on a European level in consultation with respective countries, particularly at electronic superstores.
Senior International Trade Marketing Manager
Duracell Germany GmbH
01.2021 - 04.2022
- Supervised 1.5 employees.
- Launched new products and strategies (DE, AT, CH, PL, UKR).
- Analyzed and reported market data (GfK & Nielsen) and retailer potentials.
- Managed and analyzed SEO, SEA, and trade campaigns in collaboration with international departments as well as national sales and marketing teams.
Trainee Sales
Philips GmbH
03.2018 - 07.2019
- Strategic and commercial responsibility for all retailers on store level within south bavaria.
- Planning and supervision of promotion staff and merchandisers.
- Negotiation of annual and sales meetings, including offer development.
Education
Master of Science - Business Administration
University of Hamburg
Hamburg04-2016
Bachelor of Science - IT-Oriented Business Administration
University of Augsburg
Augsburg 10.2014 - 03.2017
Skills
- Team leadership
- Sales strategies
- Project management
- Market analysis
- Performance monitoring
- Coaching and mentoring
- Process improvement
Timeline
Team Lead Trade Marketing/Retail Media
yfood Labs GmbH
05.2023 - Current
Trade Shopper Marketing Manager
Philips GmbH
08.2021 - 04.2022
Senior International Trade Marketing Manager
Duracell Germany GmbH
01.2021 - 04.2022
Trainee Sales
Philips GmbH
03.2018 - 07.2019
Bachelor of Science - IT-Oriented Business Administration
University of Augsburg
10.2014 - 03.2017
Master of Science - Business Administration
University of Hamburg
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