Mert Dogan

• Managing team of 3 Sales Manager , 9 Area Sales Manager, 20 Distributor Sales Manager, 180 Distributor Sales Representative.
• Collaborated with upper management, Reorganized distributor sales organization in 1 year.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Collaborated with upper management, reorganized distributors responsibility areas, developed new territories for increased market share by identifying new potential customers to develop new and sustainable distributor business model.
• With reorganized relatively small responsibility areas, increased number of customers, served and made distributor business more effective both for company and distributor.
• Implemented new type of distributors to distributor business model; industrial dedicated, spare part company's, FMCG company's, motorcycle dedicated distributors.
• Build strong relationships with distributors and regained their trust.
• Concentrated on product portfolio and changed product mix, focus on high valued products for sustainable profits.
• Collaborated with our legal team, rewrite distributor agreements according to law of competition and international laws of economic sanctions and export controls.
• Liaised with marketing team, and management teams to develop solutions and accomplish shared objectives. Established rewards program for loyal customers, encouraging repeat business and referrals.
• Liaised with ITBS team, established of the digital solutions to merchandising team & distributor's sales team.
• Established new business for company's motorcycle products. Organized and attended trade shows, networking events, and conferences to expand brand presence and generate new leads.
• Perfect financial control, "0" risk. Decreased distributor payment terms.
• Monitored sales performance metrics regularly, identifying areas for improvement and implementing necessary adjustments.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Collaborated with plant management and logistic team, streamlined order processing system, resulting in faster turnaround times and higher customer satisfaction rates.
• Achieved established KPI's for company, regional team and individual performance through teamwork.
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• Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
• Conducted field visits and met customers to understand requirements
• Developed long and short term country strategy within accordance Central Asia Sales Manager
• Conducted market searches for monitoring customer space of country and opportunities for growing business
• Developed product portfolio strategy within car park of country with marketing, sales and technic teams
• Changed country go to market strategy from selling to wholesellers to retailers,FWS, IWS, Quick oil change points across country
• Organized regular technic and sales trainings to keep sales teams up to date for value selling opportunities
• Performed competitor analyisis
• Performed forecasting to identify necessary changes for supply chain business
• Planned marketing initiatives for long term customer retention
• Developed route planning system for sales teams across country resulting in 50% increase of number of customers with same number of sales person
• Implemented field sales automation software which provides tracking team, monitor sales team performance, analyse sales data and reported information to sales teams
• Performed monthly and quarterly basis sales meetings and monitor KPI's to internal and external sales teams
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
• Achieved sales goals, acquired 500 new customers, generating 30% of Central Asia team revenue and getting Azerbaijan most volume selling country of Central Asia over 3 years of time period

• Anaysed current business plan according company strategys
• Communicated for the needs of the change management needs with the distributors
• Conducted field visits and met most of the customers in 3 years
• Conducted market search in order to understand the customer profile and grow opportunities
• Conducted forecasting to determine possible changes and issues for supply chain business
• Assist the distributors for setting their financial controlling models
• Advised to distributors to increase the head-count of sales teams in order to gain new customers from market research reports
• According to company strategy, advised distributors to change go to market strategy from big customers to the end users which provided them an increase of 50% of turnover and 100% of number of customers and decreased the risk of losing huge amount of revenue from one customer
• Performed monthly and quarterly basis sales meetings and monitor the KPI's to the internal and external sales teams
• Implemented marketing activities within company regulations
• Won the best selling team of the year 2015 award
• Performed consistent trainings for the customers not only in the biggest cities but must of the cities and some of the towns of the area of work
• Getting the best scores in every product penetrations awards within the company
• Achieved sales goals by volume and profit in each year

• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
• Leveraged strategic planning to penetrate key accounts
• Maintained responsibility of sales, contracts, negotiations and reporting for account worth over $1 Million
• Consistently achieved top ranking in revenue and profit growth; Increased Vol 18%, and Revenue 20% by the end of 1st. year
• Maintained open communication with global locations to facilitate smooth collaboration
• Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
• Communicated value selling tips, train and position to sales team and developed tools to support continuing selling process
• Collected requirements from end-customers and business partners for product upgrades, added features and new products
• Evaluated quality problems and performed detailed analysis with technical teams to identify and resolve issues
• Operated with high integrity, built trust, and earned sustained credibility with internal and external clientele
• Decreased overdue ratio to 0%
• Leading the Mining Project of Turkey with the collaboration of Castrol Australia team

• Increased direct and indirect sales more than department and company average every single year.
• Increased volume of 38% and increased GM of 42% in one year
• Increase in the number of active direct customers from 28 to 64.

• Handled and managed all the customers transferred by commercial team in a short period of time.
• Assisted distributors for gaining commercial focus that resulted with dramatic increase in segment sales numbers.

• Has achieved the reliability and familiarity of BP and Castrol brands in Industrial lubricants market and enabled a step change in market share within the territory.
• Has created Industrial sales focus and maintained awareness of distributors in collaboration with Distributor Managers.

• Worked for enabling the company to reach its highest production capacity.
• Responsible for production&planning
• Responsible for purchasing dept.

• Gave assistance for obtaining ISO 9001 quality standard

• Developed and implemented quality control system
• Gave assistance for obtaining product quality certifications (TSE)