Nicholas Hoppe

• Leading content strategy across global channels, aligning US-led brand tone with international luxury markets.
• Leveraging AI tools (e.g., ChatGPT, Grammarly, Surfer SEO, Jasper) to optimize overall content strategy including blog content, email campaigns, social media and product descriptions at scale.
• Driving editorial direction, campaign messaging, and storytelling across web, social, and CRM.
• Streamlining internal workflows using AI for idea generation, multilingual translation, and A/B testing support.
• Created brand guidelines, including community management guidelines across all social media channels to help drive brand engagement proactively.
• Responsible for all corporate internal comms
• Overseeing overhaul of all website content to be SEO driven and increase traffic from valuable audiences.

• Advised international brands on content marketing strategy
• Used AI to enhance reporting, content ideation, and competitive audits.
• Repositioned client brands through data-backed content refreshes and targeted campaigns.

• Led B2B marketing strategy, increasing UK client portfolio via targeted campaigns.
• Created brand voice guidelines and community management strategy.
• Introduced new content planning systems, increasing efficiency and alignment.
• Integrated AI tools into planning and execution workflows to enhance speed and consistency.

• Led cross-functional teams to deliver demand gen campaigns for B2B enterprise clients (Comcast Business, Pax8, CenturyLink).
• Introduced AI tools into creative workflows to boost campaign ideation and accelerate testing cycles.
• Built standardized reporting dashboards to improve transparency and drive client renewals.
• Closed strategic accounts including British Gypsum, JCB, and Primark via targeted account-based marketing (ABM).
• Managed all content development for marketing assets, landing pages, and email nurture streams.

• Modernized marketing across digital platforms, leading to 3x revenue growth for RecTennis in under 16 months.
• Developed influencer and partnership strategies, securing largest deal in section history with Alaska Airlines.
• Launched two new tennis facilities, overseeing all PR, digital, and branding efforts from the ground up.
• Utilized data-driven tools for campaign analysis and social listening to refine community engagement.

Movement Strategy is an award-winning full-service creative agency, rooted in social media marketing based in Denver, New York, LA. I was the fourth hire at the agency. In this role I oversaw all key client relationships and acquisition strategy.

• Led a 4 person pitch team that closed major agency accounts including Disney, Netflix, Wyndham Worldwide, truTV, Under Armour, Cricket Wireless, USA Today
• Regularly requested speaker at various digital marketing conferences
• Outbound marketing efforts assisted in growing agency billings by 15% between late Q4 2014 and Q3 2015

• Built the agency's paid social media department from the ground floor to a team of 7
• Developed standardized paid media processes and documentation for everything from campaign build-outs to testing and reporting

• Taught corporate business English courses at companies that included Siemens, Czech Airlines, Johnson & Johnson and Skoda
• Led a course to exiting high school students looking to pass proficiency University exams with 87% successful pass rate
• Taught grades 4-9 at a private International school

Kaercher Campbell is a commercial insurance brokerage firm.

• I began in a mentorship program and eventually took over a multimillion dollar book of business specializing in insuring apartment complexes and standalone gaming bars/restaurants
• Kaercher Campbell is a commercial insurance brokerage firm