Petra Ambrus

Leadership and team performance:

• Leading and mentoring a high-performing team of six Marketing Automation Specialists, driving strategy and execution for comprehensive, integrated campaigns across a global organization, with a focus on Oracle Eloqua and Salesforce environments.
• Elevated team expertise and autonomy by identifying key skill gaps and implementing a structured upskilling program, including customized training sessions, knowledge-sharing forums, and a weekly "automation nuggets" newsletter, ensuring team readiness to execute complex campaigns.
• Developed a comprehensive training program that decreased on-boarding time by 25% .

Operational excellence and efficiency:

• Implemented a strategic process overhaul that optimized team efficiency during a period of resource reduction. Drove a 65% improvement in average campaign turnaround time (exceeding the 15% goal) and increased SLA compliance from 96% to 98% .
• Redesigned the end-to-end campaign request intake and implementation process, defining a new working model to enable a smaller, more junior team to manage higher demand and achieve greater throughput. Scaled operational capacity by over 50% per specialist to successfully absorb a 21% increase in campaign requests and manage the creation of about 1.3k Eloqua assets quarterly , effectively mitigating the business risk associated with a significant team downsizing.
• Elevated internal client satisfaction and service excellence, achieving an average satisfaction score of 4.6/5.0 on an anonymous survey, reflecting successful strategic collaboration and process improvements with Demand Managers and cross-functional stakeholders.

Strategic compliance and growth:

• Drove a strategic shift in opt-in compliance across key markets by implementing a risk-based approach, resulting in a 45% expansion of the emailable contact database and directly contributing to the organization exceeding its bookings target.
• Led critical deliverability and privacy initiatives by engineering and implementing system-wide changes within Oracle Eloqua and Salesforce to effectively manage the "List-Unsubscribe" email header, ensuring global compliance and safeguarding email sender reputation.
• Championed the adoption of Artificial Intelligence (AI) across the team, implementing new Eloqua functionalities (Send Time Optimization, Fatigue) that resulted in a significant growth in open rates and CTRs , and developed an internal tool (Gem) to help requesters define optimal campaign segments.

Recognition:

• Recognized as top talent and promoted to participate in the company's management talent development program.
• Selected for both the Supervisor Development Program and the corporate Mentorship Program; ranked 2nd in the Marketing Leadership Award .

• Developed, executed, and managed integrated, multi-channel global automated campaigns including email marketing and nurture programs, and lead acquisition.
• Performance optimization: Provided recommendations to stakeholders and drove key campaign performance improvements:
• Improved the CTOR of newsletter campaigns from 8% to 24% using A/B testing and dynamic content.
• Developed a new webinar registration landing page design that increased the average registration rate from 8% to 25% .
• Implemented changes in nurture campaigns that tripled the Contact Us CTA CTR .
• MarTech and integration: Successfully implemented new system integrations with On24, Integrate, and LinkedIn Lead Gen forms.
• Recognition: Promoted as the top performer of the Global Marketing Automation Team. Awarded to Marketing Mountaineer for the best collaboration and teamwork.

• Helped businesses to grow through marketing strategic consultancy and campaign management.
• Developed, planned, and executed digital marketing campaigns that increased the contact base and conversions. Analyzed, optimized and improved campaign performance, and translated data to customer insights.

• Brought 11 years of expertise in marketing and business development to philanthropy and doubled the income of the organization in one year .
• Increased the donor base by 60% in 6 months through a segmentation-based targeting strategy and donor funnel setup.

• Drove high priority cross-functional new business development projects that created a significant new revenue stream (4Mio EUR/year) for the company.
• Analyzed industry and market trends, researched customer data and translated these insights into new product ideas and concepts. Developed complex business cases and presented to the SLT.
• Lead the end-to-end project management of shortlisted product concepts. Managed the launch of 5 new products from the ideation to the go-to-market phase.

• Responsible for the end-to-end development and execution of multichannel marketing campaigns in the B2B sector.
• Increased the sales of the IT product portfolio by 30% , decreased churn by 12% .
• Project lead of the marketing campaign of the new B2B product portfolio as part of the international Telekom rebranding (highest priority project). Won the Team of the Year Prize.