Pouyan Kalhori
Digital Marketing Manager
Wien
Summary
Experienced tech-savvy marketing professional with a diverse skill set in developing and executing digital strategies to drive user acquisition through various channels such as SEA, Paid Social, and Online Media. Proficient in integrated marketing, testing, search engine optimization, Pay-Per-Click, and social media marketing with over 6 years of industry experience. Committed to staying ahead of the ever-evolving digital landscape to deliver impactful results and maximize brand visibility.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Manager
IProspect
07.2024 - Current
- Developed and implemented successful SEA and Paid social campaigns to drive customer acquisition and increase brand awareness.
- Led and managed teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Developed and executed A/B testing strategies to optimize campaign performance.
Digital Marketing Executive
IProspect
10.2022 - 07.2024
- Managed and scaled (100K - 2,5M EUR/Year) SEM and paid social accounts in e-commerce verticals.
- Improved SEA ROI by 20% YoY and 40% during the yearly sales (Black Friday, Seasonal sales)
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness..
- Executed comprehensive performance forecasting and budgeting strategies for optimal MoM efficiency.
B2C / B2B Sales Consultant / Retail Operations
Drei Gmbh
01.2021 - Current
- Conducted CB2C / B2B Sales and advanced client relations
- Managed a diverse portfolio of accounts, consistently meeting or exceeding sales targets.
- Analyzed competitors'' offerings, staying ahead of market trends and continuously refining sales approach accordingly.
- Conducted comprehensive product demonstrations, showcasing features and benefits that addressed clients'' pain points.
PPC Expert / Digital Advertising Consultant
Freelance
01.2019 - Current
- Implementation strategically defined Google Ads, Apple Search Ads, Facebook Ads Manager, Twitter campaigns
- Consistently hit and exceeded user acquisition goals via effective SEA and paid social campaign management.
- Implemented Smart Bidding Solutions
- Led data analysis, dashboard creation and weekly reporting.
B2B and B2C Growth Manager (Online and Offline)
Apadana
01.2014 - 01.2016
- Led B2B customer acquisition: online and in-store strategy development
- Overlooked Social Media Management
- Led Email based customer remarketing / promotion management
- Managed internal Customer relationship management (CRM) tools
Education
Google Skillshop Certifications - Google Search, Display, Video
Google Academy
01.2019 - 01.2020
Master studies in Renewable Energy - undefined
FH-Technikum Wien
01.2018 - 01.2019
Advanced Performance Marketing
Digital Simply Learn Academy
11-2018
Skills
- Digital Marketing Strategy
- Search Engine Advertising Expertise
- Social Media Marketing
- Conversion Optimization
- Digital Lead Generation
- Statistical Analysis and Reporting
- Audience engagement
Additional Skills And Interests
- Data Analytics
- Performance automation / AI
- Attention to detail
- Teamwork, teambuilding
- Precise time management
- High interest in renewable energy, eco solutions, financial markets, fintech, electronics.
Timeline
Digital Marketing Manager
IProspect
07.2024 - Current
Digital Marketing Executive
IProspect
10.2022 - 07.2024
B2C / B2B Sales Consultant / Retail Operations
Drei Gmbh
01.2021 - Current
PPC Expert / Digital Advertising Consultant
Freelance
01.2019 - Current
Google Skillshop Certifications - Google Search, Display, Video
Google Academy
01.2019 - 01.2020
Master studies in Renewable Energy - undefined
FH-Technikum Wien
01.2018 - 01.2019
B2B and B2C Growth Manager (Online and Offline)
Apadana
01.2014 - 01.2016
Advanced Performance Marketing
Digital Simply Learn Academy
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