Raluca Voinea

- I led the charge in managing the rollout of the new website for Miele Romania (www.miele.ro);
- I am responsible for the coordination / planning of the e-commerce calendar and sales activities and creation of e-mail campaigns and marketing automation processes;
- I conduct activities regarding the optimization and development of the e-commerce platform in accordance with the guidelines received from the EE Region and the Miele Headquarters;
- I support and cooperate in the design, implementation and optimization of CRM strategies and plans (loyalty strategy, market segmentation, cross-selling and up-selling strategies);
- I execute regular performance tracking with continuous analyzes and reports that provide practical recommendations and observations, incl. sales and implementation of priorities in order to better identify the target group;
- I offer operational support in the monitoring of websites and the online store (microsites and landing pages, banners, activation materials);

• I assisted operation manager to develop online campaign plans for new product launches/ promotions, etc.
• I coordinated and cooperated with other team members to implement campaign projects properly;
• Using Adobe Experience Manager (AEM), I created landing pages and homepage materials, putting together website content and imagery consistent with brand guidelines;
• I created market analysis on the campaign information and regularly formulated summary reports and advised on future improvements;
• I managed and executed online merchandising and promotional calendar by brand and by store;
• I provided market, competitive, strategic and tactical intelligence to drive prioritization of store initiatives;

• I was responsible for reviewing all products coming from suppliers before they launch on our client's website based on their standards;
• my job was focused on data insertion, data modification and quality verification;
• with my help the team transferred product-related data provided by furniture manufactures to the websites without any loss of vital data;
• I made necessary changes to the product's information. Actions like changing product names, tagging imagery and adding product attributes for all sorts of furniture - from outdoor furniture to indoor decor elements.

• I developed and implemented the marketing strategy in accordance with our clients' objectives;
• I conducted market research to find answers about consumer requirements, habits and trends;
• brainstormed and developed ideas for creative marketing campaigns;
• assisted in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies;
• I created a comprehensive database to facilitate the completion of studies and marketing research necessary;
• business-to-business research.

• as a translator I performed written translations of technical documentation from Romanian to English and from English to Romanian;
• I prepared and edited the documentation used for the presentation of the company's products and services within business meetings.

• I wrote all the articles;
• I collected data from a variety of sources to assimilate the information I was going to turn into news stories;
• I provided in-depth coverage of all the main media events that took place in Bucharest throughout 2013 and 2014;
• efficiently researched for my interviews;
• updated content on the website and on social media.

• As a certified translator by The Minister of Justice, I performed written translations (English and German).

• I was teaching children German language.