ROBERT CATANEO
Vienna
Summary
A results-driven professional with almost 10 years of experience in sales and marketing within the pharmaceutical industry, combined with more than 15 years of leadership in social enterprise management. Recognized for consistent top performance as a salesperson at United Laboratories, delivering outstanding sales results. As Founder and CEO of a pottery-focused social enterprise, responsible for managing a team of employees and overseeing retail stores, supplying major buyers across prominent channels. Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
22
22
years of professional experience
Work History
Founder & CEO
All in Red Clay Factory Ltd. Co
01.2010 - 09.2023
- Company Overview: Social enterprise in the pottery industry
- Founded and led a thriving social enterprise focused on revitalizing the pottery industry in the Philippines, providing sustainable livelihoods to 15 employees and managing 4 retail stores
- Built a strong network with major buyers from department stores, superstores, and 5-star hotels in the Philippines, ensuring wide distribution of products across premium and high-traffic channels
- Supplied products to diverse industries, including hotels, spas, casinos, resorts, department stores, specialty and premium stores, and industrial companies, expanding distribution and brand presence both locally and internationally
- Leveraged connections in Korea and China to streamline product sourcing, reduce costs, and enhance the company's international distribution network
- Represented the company in local and international trade shows, securing new market opportunities and expanding brand visibility
- Drove business development initiatives that created sustainable growth strategies, ensuring consistent revenue streams and the preservation of traditional craftsmanship
- Social enterprise in the pottery industry
Sales & Marketing Representative
United Laboratories, Inc.
06.2001 - 07.2010
- Top pharmaceutical company in the Philippines by revenue
- Led sales and marketing efforts for the largest pharmaceutical company in the Philippines, consistently exceeding 140% sales quotas and driving market growth.
- Awarded Ten Outstanding Performer three times for achieving outstanding sales results and maintaining top-tier performance
- Promoted three times for exceptional leadership, strategic sales execution, and consistently surpassing performance metrics.
- Developed highly effective marketing strategies, establishing strong relationships with key clients and stakeholders in the healthcare industry, fostering long-term business relationships.
Education
MBA - Business Administration
Modul University
Vienna, Austria10-2025
Bachelor of Science - Major in Marketing
Philippine School of Business Administration (PSBA)
Manila, Philippines03.2001
Skills
- Business Development
- Retail Operations
- Team Leadership
- Global Sourcing
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
- Events Management
Accomplishments
- Created a sustainable livelihood
- Has able to create a demand in the pottery industry which contributed to sustainable livelihood of potters in the Philippines
- 3-Time Ten Outstanding Performer Awardee at United Laboratories, Inc. and promoted three times for consistent high performance and exceeding sales targets.
Languages
English
Advanced
C1
German
Elementary
A2
Filipino
Proficient
C2
Global Sourcing
- Global sourcing , Procurement of raw materials, innovative goods and services.
- Participated in major trade shows across the Philippines, Germany, and Asia, introducing products to new markets and expanding the company's footprint in the region.
Hobbies
- Chess: Enhances my strategic thinking and problem-solving skills.
- Hiking: Keeps me active while enjoying nature and building resilience.
Timeline
Founder & CEO
All in Red Clay Factory Ltd. Co
01.2010 - 09.2023
Sales & Marketing Representative
United Laboratories, Inc.
06.2001 - 07.2010
MBA - Business Administration
Modul University
Bachelor of Science - Major in Marketing
Philippine School of Business Administration (PSBA)
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