Seda Güngör
Medical Business Unit Director
Istanbul
Summary
A leader prioritising people first, business second and always purpose and growth mindset by drawing all the strength from science, lifelong learning, continuous perseverence to transform, fully empowered and engaged diverse teams and stakeholders
Overview
30
30
years of professional experience
Work History
L’Oréal Dermatological Beauty Medical Business Unit Director
L’Oréal Turkey – LDB Division
01.2021 - Current
- Defines and ensures LDB’s medical strategy implementation to increase prescription and recommendation of LDB brands by health care professionals and establish its scientific legitimacy and reputation
ACD Medical Head
L’Oréal Turkey – ACD Division
01.2018 - 12.2021
- Responsible for the Division’s medical strategy through medical relations, medical detailing and medical communications to increase the prescription and recommendation of ACD brands ( La Roche-Posay, Vichy, CeraVe, Skinceuticals) by HCPs and establish its scientific legitimacy and reputation
- Implementing brand strategies of four ACD brands (La Roche-Posay, Vichy, CeraVe&Skinceuticals) for medical team within the ACD Division Strategic Frame and target partnering with sales, marketing, business development and digital teams
La Roche-Posay Medical Relations and Training Manager
L’Oréal Turkey – ACD Division
01.2017 - 12.2017
- Implementing brand strategy in medical detailing&relations with the entire medical field&marketing&traning team
- Partnering with marketing to ensure aligned B2B/B2C brand priorities.
La Roche-Posay Medical Relations Manager
L’Oréal Turkey – ACD Division
11.2015 - 12.2016
- Implementing brand strategy in medical detailing&relations
- Controls and follows up of best practices: targeting, face to face communication, reporting
- Manages and develops the entire medical team
- Proposes strategic actions: Budgets investments, ROI analysis through KPI
- Partners with marketing to develop medical detailing content: Medical communication validation (key messages, visual aid testing)
- Suggestion of services / activities adapted to physicians’ needs and expectations.
Sales and Marketing Manager
Euro OTC Pharma
05.2014 - 11.2015
- Initiated the start-up of the company’s entire sales and marketing organisation in Turkey.
Senior Product Manager
Novartis / Pharma Sector
05.2011 - 04.2014
- Responsible from the brand on the Alzheimer’s Disease therapeutic area
- Drive marketing strategy by taking lead responsibility in developing and executing initiatives to achieve both short and long-term brand goals
- In addition, collaborate with the cross-functional stakeholders both internally and externally to drive brand initiatives while ensuring that all projects support organizational goals and exceed customer expectations
- Build scientific partnership with the key accounts
- Generate and utilize digital platforms as promotional tools.
Sales Training Manager
Novartis / Pharma Sector
05.2006 - 05.2011
- Responsible from FF Learning and Development by proactively developing and managing FF curriculums, translating company priorities and culture into learning & development strategies and programs aligned with marketing and sales
- Working closely with medical, sales, HR and marketing departments.
Regional Sales and Promotion Manager
Novartis / Pharma Sector
01.2002 - 04.2006
- Responsible from the management of sales and medical representatives
- In addition coaching the reps skills and performance
- Collaborating with marketing, medical, training and HR departments
- Build strong relationships with the customers
- The responsible geographies and therapeutic areas were in a wide range
- Whole Marmara region and West Blacksea parts of Turkey
- Managed CNS, Rheumatology & Gastro lines, Cardiovascular lines and osteoporosis lines with 65 direct reports.
Product Manager
Novartis / Pharma Sector
10.1998 - 12.2001
- Responsible from the products on osteoporosis, rheumatology and women’s health therapeutic areas
- Drive marketing strategy and differentiate the product in competition
- Prepare marketing and sales target plans of the product
- Collaborate and work with the sales team to ensure product strategies and messages to the physicians and pharmacies.
Medical Representative
Novartis / Pharma Sector
01.1998 - 10.1998
- Rheumatology and Endocrinology Team Bolu Region (Bolu, Karabük, Kastamonu)
Technical Service and Sales Engineer
Chemetall - Phosphating Department
05.1996 - 08.1997
- Responsible from the customers in Bursa and Balıkesir
- Collaborate with the regional franchisee.
Intern
Tüpraş Kırıkkale Oil Refinery
07.1994 - 08.1994
Education
Bachelor of Science - Department of Chemistry
Middle East Technical University
Ankara,Turkey 04.2001 -
High School Diploma -
Ozel Yukselis Koleji
Ankara,Turkey 04.2001 -
Place Of Birth
Ankara, 1973
Courses And Seminars
- 2020, Meetıng - Sımplıcıty In Actıon Sessıon - Turkey, L’Oréal Group
- 2019, Empathy At Work, L’Oréal Group
- 2019, Mentorıng 1-1, L’Oréal Group
- 2019, Mentorıng Traınıng, L’Oréal Group
- 2018, Transıtıon To Head Of Functıon P2, L’Oréal Group
- 2018, Transıtıon To Head Of Functıon P1, L’Oréal Group
- 2018, L&E-Gıvıng & Receıvıng Feedback, L’Oréal Group
- 2018, 360 Feedback, L’Oréal Group
- 2017, Leadenable Country Program, L’Oréal Group
- 2016, Career Management Workshop, L’Oréal Group
- 2016, Managers Appraısıng Talent, L’Oréal Group
- 2013, Digital Acceleration, Istanbul, Turkey, Novartis Pharma
- 2013, ADVANCE Specialty Medicines Capabilities, AMAC Training, Basel, Switzerland, Novartis Pharma
- 2012, Big Picture, Emine Batislam, Istanbul, Turkey, Novartis Pharma
- 2010, Trübin –
- Mit Anıl TtT Negotiation Skills, Istanbul, Turkey, Novartis Pharma
- 2010, Dokuz Nokta Danışmanlık - Enneagram Training, Istanbul, Turkey, Novartis Pharma
- 2009, TtT PF Plus, Singapore, Novartis Pharma
- 2008, TtT- IAM Fundamental and IAM Intermediate CCAP and TEaM, Brussels, Belgium, Novartis Pharma
- 2008, Sector TtT Integrated Account Management Fundamental, London, United Kingdom, Novartis Pharma
- 2007, FLM 2/3/4 Training, Amsterdam, Netherlands, Novartis Pharma
- 2006, TtT Will to Win & Quick Call, London, United Kingdom, Novartis Pharma
- 2006, Ali Karakuş - Assertiveness, Istanbul, Turkey, Novartis Pharma
- 2005, Mehmet Kocabaş Coaching, Istanbul, Turkey, Novartis Pharma
- 2005, Baltaş&Baltaş - Interview Skills, Istanbul, Turkey, Novartis Pharma
- 2004, Quantum Learning, inc. – Fredric Marshall Performance Frontier Coaching Workshop, Munich, Germany, Novartis Pharma
- 2004, Training Department Performance Frontiers, Istanbul, Turkey, Novartis Pharma
- 2004, Mehmet Kocabaş Human Management – Performance Management HBD Instrument – DISC Profile 1&2, Istanbul, Turkey, Novartis Pharma
- 2002, Negotiation Skills, Istanbul, Turkey, Novartis Pharma
- 2002, CDR International Novartis Managers Program Leading at the Front Line Phase 4, Munich, Germany, Novartis Pharma
- 2002, CDR International Novartis Managers Program Leading at the Front Line Phase 2, Munich, Germany, Novartis Pharma
- 2002, New Psychology of Selling, Novartis Pharma
- 2001, EKSER Danışmanlık/WILSON Learning Versatile Sales Person, Novartis Pharma
- 2001, Advanced Marketing Programme Core Module, Freiburg, Germany, Novartis Pharma
- 2001, Dr. Güliz Ger Training on Market Research, Istanbul, Turkey, Novartis Pharma
- 2000, Dr. Güliz Ger Training on Marketing Plans, Istanbul, Turkey, Novartis Pharma
- 2000, YES Consultraining Yönetici Eğitim Sistemleri Time Management, Istanbul, Turkey
- 2000, Mehmet Kocabaş- Effective Planning and Maximum Efficacy, Novartis Pharma
- 2000, Baltaş&Baltaş - Interview Skills, Istanbul, Turkey
- 1999, Principles of Product Management, Lugano, Switzerland, Novartis Pharma
- 1999, IMS Health IMSVIEW – DATAVIEW Orientation, Istanbul, Turkey, Novartis Pharma
- 1998, SSTC – Selling Skills Training Course, Istanbul, Turkey, Novartis Pharma
- 1997, Medical Representative Initial Training, Istanbul, Turkey, Novartis Pharma
- 1988, 1992-12-31, Goethe Institute Ankara, German Kultur Instıtute
- 1984, Swandean School of English, Worthing, England
Timeline
L’Oréal Dermatological Beauty Medical Business Unit Director
L’Oréal Turkey – LDB Division
01.2021 - Current
ACD Medical Head
L’Oréal Turkey – ACD Division
01.2018 - 12.2021
La Roche-Posay Medical Relations and Training Manager
L’Oréal Turkey – ACD Division
01.2017 - 12.2017
La Roche-Posay Medical Relations Manager
L’Oréal Turkey – ACD Division
11.2015 - 12.2016
Sales and Marketing Manager
Euro OTC Pharma
05.2014 - 11.2015
Senior Product Manager
Novartis / Pharma Sector
05.2011 - 04.2014
Sales Training Manager
Novartis / Pharma Sector
05.2006 - 05.2011
Regional Sales and Promotion Manager
Novartis / Pharma Sector
01.2002 - 04.2006
Bachelor of Science - Department of Chemistry
Middle East Technical University
04.2001 -
High School Diploma -
Ozel Yukselis Koleji
04.2001 -
Product Manager
Novartis / Pharma Sector
10.1998 - 12.2001
Medical Representative
Novartis / Pharma Sector
01.1998 - 10.1998
Technical Service and Sales Engineer
Chemetall - Phosphating Department
05.1996 - 08.1997
Intern
Tüpraş Kırıkkale Oil Refinery
07.1994 - 08.1994
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